Rascasse Audience Intelligence

Makeup brush Audience in Brazil

A data profile of the people who buy, follow and care about Makeup brush in Brazil — modelled from more than twelve digital signal sources. Makeup brush has an estimated audience of 3,781,698 people in Brazil.

#12among Cosmetics in Brazil#1192among Topic in Brazil#60in Beauty & Wellness

The average Makeup brush fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Makeup brush profile in Brazil.

Audience size
3.8M
in Brazil
Gender
90.0%♀
10.0% male
Age
36.5
average years
Country rank
#1811
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Makeup brush fans

90.0% are female, 10.0% are male, average age 36.5.

Fig. 02

Gender split

90.0%
Female
10.0%
Male
Demographic split for Makeup brush audience in Brazil
MetricValue
Female90.0%
Male10.0%
Average age36.5
Estimated audience size3,781,698
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Makeup brush audience in Brazil
Age bracketShare%
16-1923%
20-2925%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Makeup brush audience comes from Brazil.

Worldwide audience distribution share by country for Makeup brush
CountryShare
Japan19.8%
United States11.9%
China10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Makeup brush audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Makeup brush fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~20K1.17×
02Tocantins~30K1.12×
03Roraima~10K1.10×
04Sergipe~40K1.09×
05Rondônia~30K1.05×
06Paraíba~80K1.01×
07Alagoas~60K1.01×
08Amazonas~70K1.00×
09Rio Grande do Norte~60K1.00×
10Mato Grosso do Sul~60K1.00×
11Piauí~50K1.00×
12Mato Grosso~70K0.99×
13Maranhão~90K0.98×
14Federal District~60K0.98×
15Espírito Santo~80K0.97×
16Pará~100K0.96×
17Pernambuco~200K0.95×
18Ceará~200K0.94×
19Goiás~100K0.94×
20Bahia~200K0.92×
21Santa Catarina~200K0.92×
22Rio Grande do Sul~200K0.91×
23Paraná~200K0.90×
24Minas Gerais~300K0.86×
25Rio de Janeiro~300K0.86×
26São Paulo~700K0.72×
27Acre0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Makeup brush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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