Rascasse Audience Intelligence

Eco Friendly Living Audience in United States

A data profile of the people who buy, follow and care about Eco Friendly Living in United States — modelled from more than twelve digital signal sources. Eco Friendly Living has an estimated audience of 1,632,085 people in United States.

#6997among Topic in United States#899in Home & Garden

The average Eco Friendly Living fan in United States is 28.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Outback Steakhouse, Natural foods, TikTok, with strongest over-indexing on Outback Steakhouse (8.46× the country average).

Demographically, the Eco Friendly Living audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eco Friendly Living fan in United States is more female, around 28.6 years old, with strong Indulgence tendencies and a notable affinity for Outback Steakhouse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eco Friendly Living profile in United States.

Audience size
1.6M
in United States
Gender
62.4%♀
37.6% male
Age
28.6
average years
Country rank
#16651
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eco Friendly Living fans

62.4% are female, 37.6% are male, average age 28.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Eco Friendly Living audience in United States
MetricValue
Female62.4%
Male37.6%
Average age28.6
Estimated audience size1,632,085
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Eco Friendly Living audience in United States
Age bracketShare%
16-1945%
20-2928%
30-3916%
40-499%
50+3%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Eco Friendly Living audience comes from United States.

Worldwide audience distribution share by country for Eco Friendly Living
CountryShare
United States32.4%
United Kingdom13.6%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eco Friendly Living audience in United States is strongest.

Fig. 05

Top regions by affinity

Eco Friendly Living fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.31×
02Washington, District of Columbia~6K1.27×
03Kansas~20K1.17×
04Iowa~10K1.11×
05Hawaii~8K1.10×
06Arkansas~10K1.08×
07Oklahoma~20K1.07×
08Delaware~5K1.07×
09Louisiana~20K1.05×
10Nevada~20K1.05×
11New Hampshire~7K1.05×
12South Dakota~4K1.05×
13Nebraska~9K1.04×
14Kentucky~20K1.03×
15Connecticut~20K1.03×
16Vermont~3K1.03×
17Mississippi~10K1.02×
18Oregon~20K1.01×
19Montana~5K1.01×
20Alaska~4K1.01×
21North Dakota~3K1.01×
22Idaho~8K1.00×
23Maine~6K1.00×
24Rhode Island~5K1.00×
25Utah~10K0.99×
26New Mexico~8K0.99×
27Missouri~30K0.98×
28Wisconsin~20K0.98×
29South Carolina~20K0.98×
30Minnesota~20K0.98×
31Alabama~20K0.98×
32Indiana~30K0.96×
33Tennessee~30K0.95×
34Maryland~30K0.95×
35Colorado~20K0.95×
36Arizona~30K0.94×
37Massachusetts~30K0.94×
38Washington~30K0.93×
39Michigan~40K0.91×
40New Jersey~40K0.91×
41Virginia~40K0.91×
42Ohio~50K0.90×
43Georgia~50K0.90×
44North Carolina~40K0.90×
45Pennsylvania~50K0.89×
46Illinois~50K0.88×
47Florida~90K0.84×
48New York~80K0.83×
49Texas~100K0.81×
50California~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Eco Friendly Living, United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eco Friendly Living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eco Friendly Living audience
#·InterestCategoryAffinity×
01Society6Shopping13.74×
02Outback SteakhouseFood & Beverages8.46×
03Kendall JennerFashion & Accessoires8.21×
04White wineFood & Beverages7.75×
05Natural foodsFood & Beverages7.71×
06Red wineFood & Beverages6.66×
07Simple livingPolitics & Society6.35×
08Unique GiftsShopping5.74×
09Non-fiction booksLiterature4.26×
10MoisturizerHome & Garden4.06×
11PhilanthropyArts & Culture3.76×
127-ElevenShopping3.60×
13Take-outFood & Beverages2.89×
14Bank of AmericaBusiness & Career2.77×
15CVS PharmacyShopping2.70×
16TikTokInternet & Social Media2.63×
17WalgreensShopping2.25×
18Luxury goodsFashion & Accessoires1.92×
19Physical fitnessSports1.69×
20CosmeticsBeauty & Wellness1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eco Friendly Living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eco Friendly Living audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Design AffinityPREMIUM1.90×
Luxury OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eco Friendly Living audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
IndividualismJOY0.90×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eco Friendly Living have in United States?

Eco Friendly Living has an estimated audience of 1,632,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eco Friendly Living fans?

62.4% of Eco Friendly Living fans are female, 37.6% are male, with an average age of 28.6 years.

03

Which brands do Eco Friendly Living fans like most?

Eco Friendly Living fans show strongest brand affinity for Outback Steakhouse (8.46×), Natural foods (7.71×), and TikTok (2.63×) over the country average.

04

Where do Eco Friendly Living fans live in United States?

Eco Friendly Living fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Eco Friendly Living fans also like?

Beyond Eco Friendly Living itself, the audience over-indexes on Natural foods (7.71×), TikTok (2.63×), Red wine (6.66×), and White wine (7.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Eco Friendly Living audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eco Friendly Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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