Eco Friendly Living Audience in United States
Eco Friendly Living has an estimated audience of 1,632,085 people in United States. 62.4% are female, 37.6% are male, average age 28.6. Top regions: California, Louisiana, Oklahoma. Top brand affinities: Product design, Historic site, Home equity, edureka, Bank account.
The average Eco Friendly Living fan in United States is 28.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Louisiana, Oklahoma. Top brand affinities include Product design, Historic site, Home equity, with strongest over-indexing on Product design (2.34× the country average). Demographically, the Eco Friendly Living audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Eco Friendly Living fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 28.6 |
| Estimated audience size | 1,632,085 |
Audience persona
The typical Eco Friendly Living fan in United States is more female, around 28.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,196 | 0.19× |
| Louisiana | 30,078 | 1.43× |
| Oklahoma | 29,391 | 1.62× |
| Kentucky | 28,925 | 1.41× |
| West Virginia | 27,927 | 3.67× |
| Massachusetts | 27,897 | 0.87× |
| Texas | 26,709 | 0.19× |
| Tennessee | 26,673 | 0.81× |
| New York | 26,231 | 0.29× |
| North Carolina | 25,992 | 0.53× |
| Indiana | 25,802 | 0.87× |
| Kansas | 25,795 | 2.01× |
| Missouri | 24,989 | 0.95× |
| Florida | 24,797 | 0.22× |
| Iowa | 24,489 | 1.82× |
| Ohio | 23,895 | 0.48× |
| Georgia | 23,798 | 0.47× |
| Michigan | 23,787 | 0.56× |
| Wisconsin | 23,660 | 0.96× |
| Illinois | 23,051 | 0.42× |
| Arizona | 22,786 | 0.68× |
| Pennsylvania | 22,686 | 0.41× |
| Connecticut | 22,499 | 1.37× |
| Nevada | 22,343 | 1.42× |
| Colorado | 22,064 | 0.86× |
| Oregon | 22,057 | 1.18× |
| Virginia | 21,784 | 0.55× |
| Maryland | 21,675 | 0.77× |
| New Jersey | 21,622 | 0.52× |
| Minnesota | 21,140 | 0.9× |
| Washington | 20,424 | 0.62× |
| Washington, District of Columbia | 14,367 | 2.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.34× | Business & Career |
| Historic site | 4.99× | Arts & Culture |
| Home equity | 2.2× | Home & Garden |
| edureka | 40× | Business & Career |
| Bank account | 2.57× | Business & Career |
| Business English | 5.78× | Business & Career |
| Mothercare | 3× | Kids & Family |
| UK garage | 4.82× | Music & Radio |
| Natural rubber | 1.78× | Cars & Mobility |
| Mathcore | 6.84× | Music & Radio |
| Grinch | 3.34× | Movies & TV |
| Certified diabetes educator | 10.4× | Business & Career |
| Fairy godmother | 5.75× | Literature |
| Governor of Michigan | 5.57× | Politics & Society |
| Shiba Inu | 5.23× | Pets & Animals |
| JDSU | 2.18× | Business & Career |
| Vocal harmony | 3.17× | Music & Radio |
| Keene, New Hampshire | 13.74× | Travel & Leisure |
| Goop | 3.62× | Internet & Social Media |
| Regional styles of Mexican music | 1.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.21 |
| Design Affinity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Risk Appetite | THRILL | 1.59 |
| Indulgence | JOY | 1.53 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 13.6% |
| Germany | 12.4% |
See Eco Friendly Living audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Eco Friendly Living have in United States?
Eco Friendly Living has an estimated audience of 1,632,085 people in United States, concentrated in California and Louisiana.
What is the gender split and age of Eco Friendly Living fans?
62.4% of Eco Friendly Living fans are female, 37.6% are male, with an average age of 28.6 years.
Which brands do Eco Friendly Living fans like most?
Eco Friendly Living fans show strongest brand affinity for Product design (2.34×), Historic site (4.99×), and Home equity (2.2×) over the country average.
Where do Eco Friendly Living fans live in United States?
Eco Friendly Living fans in United States are most concentrated in California (reach 34,196), Louisiana (reach 30,078), and Oklahoma (reach 29,391). These three regions account for the largest share of the active audience.
What other brands do Eco Friendly Living fans also like?
Beyond Eco Friendly Living itself, the audience over-indexes on Historic site (4.99×), Home equity (2.2×), edureka (40×), and Bank account (2.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Eco Friendly Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.