Rascasse Audience Intelligence

Eco Friendly Living Audience in Germany

A data profile of the people who buy, follow and care about Eco Friendly Living in Germany — modelled from more than twelve digital signal sources. Eco Friendly Living has an estimated audience of 622,271 people in Germany.

#4139among Topic in Germany#580in Home & Garden

The average Eco Friendly Living fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ethical consumerism, Dua Lipa, Plastic pollution, with strongest over-indexing on Ethical consumerism (8.5× the country average).

Demographically, the Eco Friendly Living audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.

The typical Eco Friendly Living fan in Germany is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Ethical consumerism.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eco Friendly Living profile in Germany.

Audience size
622K
in Germany
Gender
80.5%♀
19.5% male
Age
34.5
average years
Country rank
#9800
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eco Friendly Living fans

80.5% are female, 19.5% are male, average age 34.5.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Eco Friendly Living audience in Germany
MetricValue
Female80.5%
Male19.5%
Average age34.5
Estimated audience size622,271
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Eco Friendly Living audience in Germany
Age bracketShare%
16-1925%
20-2927%
30-3924%
40-4917%
50+7%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Eco Friendly Living audience comes from Germany.

Worldwide audience distribution share by country for Eco Friendly Living
CountryShare
United States32.4%
United Kingdom13.6%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eco Friendly Living audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eco Friendly Living fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.10×
02Hessen~50K1.04×
03Baden-Württemberg~80K0.97×
04Bayern~90K0.94×
05Nordrhein-Westfalen~100K0.92×
Fig. 06

Affinity by region

Affinity by region — Eco Friendly Living, Germany
0.92×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eco Friendly Living audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eco Friendly Living audience
#·InterestCategoryAffinity×
01Subaru OutbackCars & Mobility18.20×
02Carbon footprintPolitics & Society14.78×
03Plastic pollutionPolitics & Society12.82×
04Gender equalityPolitics & Society9.55×
05Dua LipaMusic & Radio9.27×
06Ethical consumerismShopping8.50×
07Organic cottonFashion & Accessoires7.12×
08Simple livingPolitics & Society6.42×
09Truck camperCars & Mobility5.89×
10ReuseHome & Garden5.84×
11Gluten-free dietFood & Beverages4.92×
12Zero wasteHome & Garden4.64×
13Sustainable clothingFashion & Accessoires4.44×
14Organic farmingFood & Beverages3.39×
15HugendubelShopping3.01×
16EtsyFashion & Accessoires2.95×
17Local foodFood & Beverages2.79×
18Do it yourself (DIY)Home & Garden2.46×
19SustainabilityPolitics & Society2.20×
20RyanairTravel & Leisure1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eco Friendly Living audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eco Friendly Living audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.73×
Design AffinityPREMIUM2.21×
MindfulnessBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eco Friendly Living audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.83×
Convenience OrientationPREMIUM0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eco Friendly Living have in Germany?

Eco Friendly Living has an estimated audience of 622,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eco Friendly Living fans?

80.5% of Eco Friendly Living fans are female, 19.5% are male, with an average age of 34.5 years.

03

Which brands do Eco Friendly Living fans like most?

Eco Friendly Living fans show strongest brand affinity for Ethical consumerism (8.5×), Dua Lipa (9.27×), and Plastic pollution (12.82×) over the country average.

04

Where do Eco Friendly Living fans live in Germany?

Eco Friendly Living fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Eco Friendly Living fans also like?

Beyond Eco Friendly Living itself, the audience over-indexes on Dua Lipa (9.27×), Plastic pollution (12.82×), Simple living (6.42×), and Do it yourself (DIY) (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Eco Friendly Living audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eco Friendly Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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