Eco Friendly Living Audience in Germany
Eco Friendly Living has an estimated audience of 622,271 people in Germany. 80.5% are female, 19.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Artistic inspiration, Product design, Collectable, CAC 40.
The average Eco Friendly Living fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Artistic inspiration, Product design, with strongest over-indexing on Progressive rock (3.46× the country average). Demographically, the Eco Friendly Living audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Eco Friendly Living fans
| Metric | Value |
|---|---|
| Female | 80.5% |
| Male | 19.5% |
| Average age | 34.5 |
| Estimated audience size | 622,271 |
Audience persona
The typical Eco Friendly Living fan in Germany is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,934 | 0.68× |
| Baden-Württemberg | 72,205 | 0.85× |
| Bayern | 67,237 | 0.67× |
| Hessen | 56,999 | 1.2× |
| Berlin | 44,520 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.46× | Music & Radio |
| Artistic inspiration | 2.47× | Arts & Culture |
| Product design | 2.27× | Business & Career |
| Collectable | 2.04× | Kids & Family |
| CAC 40 | 1.59× | Business & Career |
| Geotourism | 18.2× | Travel & Leisure |
| Natural rubber | 2.35× | Cars & Mobility |
| Catania | 7.75× | Travel & Leisure |
| Roaming | 3.57× | Technology & Electronics |
| Coworking | 3.06× | Business & Career |
| The Hurlingham Club | 13.68× | Travel & Leisure |
| Huevos rancheros | 7.74× | Food & Beverages |
| Cachorro | 2.23× | Pets & Animals |
| Khouribga | 11.76× | Travel & Leisure |
| Opposition (politics) | 3.78× | Politics & Society |
| Paul Dano | 2.86× | Movies & TV |
| Janitor | 3.41× | Home & Garden |
| Apostrophe | 2.71× | Literature |
| Cadbury World | 4.74× | Travel & Leisure |
| Celtic punk | 4.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.63 |
| Design Affinity | PREMIUM | 2.22 |
| DIY Mentality | THRILL | 2.19 |
| Urban Lifestyle | OPEN | 1.88 |
| Creativity | OPEN | 1.74 |
| Healthy Lifestyle | BALANCE | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 13.6% |
| Germany | 12.4% |
See Eco Friendly Living audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eco Friendly Living have in Germany?
Eco Friendly Living has an estimated audience of 622,271 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Eco Friendly Living fans?
80.5% of Eco Friendly Living fans are female, 19.5% are male, with an average age of 34.5 years.
Which brands do Eco Friendly Living fans like most?
Eco Friendly Living fans show strongest brand affinity for Progressive rock (3.46×), Artistic inspiration (2.47×), and Product design (2.27×) over the country average.
Where do Eco Friendly Living fans live in Germany?
Eco Friendly Living fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,934), Baden-Württemberg (reach 72,205), and Bayern (reach 67,237). These three regions account for the largest share of the active audience.
What other brands do Eco Friendly Living fans also like?
Beyond Eco Friendly Living itself, the audience over-indexes on Artistic inspiration (2.47×), Product design (2.27×), Collectable (2.04×), and CAC 40 (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eco Friendly Living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.