Rascasse Audience Intelligence

Gluten-free diet Audience in Germany

A data profile of the people who buy, follow and care about Gluten-free diet in Germany — modelled from more than twelve digital signal sources. Gluten-free diet has an estimated audience of 2,251,023 people in Germany.

#1743among Topic in Germany#151in Food & Beverages

The average Gluten-free diet fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include More Nutrition, Healthy habits, Healthy food, with strongest over-indexing on More Nutrition (7.9× the country average).

Demographically, the Gluten-free diet audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gluten-free diet fan in Germany is more female, around 33.1 years old, with strong Mindfulness tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gluten-free diet profile in Germany.

Audience size
2.3M
in Germany
Gender
70.8%♀
29.2% male
Age
33.1
average years
Country rank
#2960
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gluten-free diet fans

70.8% are female, 29.2% are male, average age 33.1.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Gluten-free diet audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age33.1
Estimated audience size2,251,023
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Gluten-free diet audience in Germany
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Gluten-free diet audience comes from Germany.

Worldwide audience distribution share by country for Gluten-free diet
CountryShare
United States37.7%
United Kingdom7.0%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gluten-free diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gluten-free diet fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~30K1.07×
02Berlin~100K1.05×
03Bremen~20K1.04×
04Sachsen-Anhalt~60K1.03×
05Thüringen~60K1.03×
06Brandenburg~70K1.01×
07Mecklenburg-Vorpommern~40K1.01×
08Hamburg~50K1.00×
09Rheinland-Pfalz~100K0.99×
10Schleswig-Holstein~80K0.99×
11Hessen~200K0.98×
12Sachsen~100K0.97×
13Niedersachsen~200K0.93×
14Bayern~300K0.90×
15Baden-Württemberg~300K0.90×
16Nordrhein-Westfalen~400K0.86×
Fig. 06

Affinity by region

Affinity by region — Gluten-free diet, Germany
0.86×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gluten-free diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gluten-free diet audience
#·InterestCategoryAffinity×
01SplendaFood & Beverages40.57×
02Plant-based dietHealth9.50×
03More NutritionHealth7.90×
04PerspirationHealth6.77×
05Healthy foodHealth4.96×
06ZooplusPets & Animals4.34×
07Ethical consumerismShopping4.33×
08Natural foodsFood & Beverages4.31×
09Sustainable fashionFashion & Accessoires4.07×
10Healthy habitsHealth3.86×
11Fitness and figure competitionSports3.70×
12Organic productFood & Beverages3.67×
13Landscape designBusiness & Career3.57×
14Home Interior DesignHome & Garden2.99×
15CookbookFood & Beverages2.89×
16Vegetarian cuisineFood & Beverages2.77×
17KittenPets & Animals2.73×
18Dog walkingPets & Animals2.48×
19Outdoor recreationSports1.60×
20ShoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gluten-free diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gluten-free diet audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.14×
Healthy LifestyleBALANCE1.73×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gluten-free diet audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.39×
PatriotismCONSERVATISM0.54×
Social Media UsageJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gluten-free diet have in Germany?

Gluten-free diet has an estimated audience of 2,251,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gluten-free diet fans?

70.8% of Gluten-free diet fans are female, 29.2% are male, with an average age of 33.1 years.

03

Which brands do Gluten-free diet fans like most?

Gluten-free diet fans show strongest brand affinity for More Nutrition (7.9×), Healthy habits (3.86×), and Healthy food (4.96×) over the country average.

04

Where do Gluten-free diet fans live in Germany?

Gluten-free diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gluten-free diet fans also like?

Beyond Gluten-free diet itself, the audience over-indexes on Healthy habits (3.86×), Healthy food (4.96×), Plant-based diet (9.5×), and Natural foods (4.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Gluten-free diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gluten-free diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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