Gluten-free diet Audience in Germany
Gluten-free diet has an estimated audience of 2,251,023 people in Germany. 70.8% are female, 29.2% are male, average age 33.1. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: More Nutrition, Healthy habits, Healthy food, Plant-based diet, Natural foods.
The average Gluten-free diet fan in Germany is 33.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include More Nutrition, Healthy habits, Healthy food, with strongest over-indexing on More Nutrition (7.9× the country average). Demographically, the Gluten-free diet audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Gluten-free diet fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 33.1 |
| Estimated audience size | 2,251,023 |
Audience persona
The typical Gluten-free diet fan in Germany is more female, around 33.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 233,974 | 0.65× |
| Nordrhein-Westfalen | 177,030 | 0.36× |
| Hessen | 160,283 | 0.93× |
| Baden-Württemberg | 147,801 | 0.48× |
| Berlin | 129,663 | 1.29× |
| Rheinland-Pfalz | 102,106 | 0.91× |
| Niedersachsen | 80,190 | 0.37× |
| Thüringen | 78,493 | 1.37× |
| Brandenburg | 77,721 | 1.11× |
| Sachsen-Anhalt | 76,232 | 1.31× |
| Sachsen | 76,154 | 0.69× |
| Schleswig-Holstein | 68,711 | 0.85× |
| Saarland | 53,321 | 1.93× |
| Hamburg | 49,325 | 0.97× |
| Mecklenburg-Vorpommern | 46,933 | 1.09× |
| Bremen | 32,704 | 1.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 7.9× | Health |
| Healthy habits | 3.86× | Health |
| Healthy food | 4.96× | Health |
| Plant-based diet | 9.5× | Health |
| Natural foods | 4.31× | Food & Beverages |
| Ethical consumerism | 4.33× | Shopping |
| Splenda | 40.57× | Food & Beverages |
| Outdoor recreation | 1.6× | Sports |
| Organic product | 3.67× | Food & Beverages |
| Shopping | 1.5× | Shopping |
| Vegetarian cuisine | 2.77× | Food & Beverages |
| Landscape design | 3.57× | Business & Career |
| Sustainable fashion | 4.07× | Fashion & Accessoires |
| Fitness and figure competition | 3.7× | Sports |
| Home Interior Design | 2.99× | Home & Garden |
| Zooplus | 4.34× | Pets & Animals |
| Kitten | 2.73× | Pets & Animals |
| Perspiration | 6.77× | Health |
| Cookbook | 2.89× | Food & Beverages |
| Mommy's Kitchen | 7.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.17 |
| Sustainability | BALANCE | 2.07 |
| Pet Ownership | JOY | 1.78 |
| Sports Activity | POWER | 1.71 |
| Mindfulness | BALANCE | 1.58 |
| LGBTQ+ Identity | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 7.0% |
| Japan | 4.7% |
See Gluten-free diet audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gluten-free diet have in Germany?
Gluten-free diet has an estimated audience of 2,251,023 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gluten-free diet fans?
70.8% of Gluten-free diet fans are female, 29.2% are male, with an average age of 33.1 years.
Which brands do Gluten-free diet fans like most?
Gluten-free diet fans show strongest brand affinity for More Nutrition (7.9×), Healthy habits (3.86×), and Healthy food (4.96×) over the country average.
Where do Gluten-free diet fans live in Germany?
Gluten-free diet fans in Germany are most concentrated in Bayern (reach 233,974), Nordrhein-Westfalen (reach 177,030), and Hessen (reach 160,283). These three regions account for the largest share of the active audience.
What other brands do Gluten-free diet fans also like?
Beyond Gluten-free diet itself, the audience over-indexes on Healthy habits (3.86×), Healthy food (4.96×), Plant-based diet (9.5×), and Natural foods (4.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gluten-free diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.