Perspiration Audience in Germany
Perspiration has an estimated audience of 1,290,784 people in Germany. 64.1% are female, 35.9% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Infrared sauna, Push-up, High-intensity interval training, Compression garment, Clever Fit.
The average Perspiration fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Infrared sauna, Push-up, High-intensity interval training, with strongest over-indexing on Infrared sauna (14.14× the country average). Demographically, the Perspiration audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Perspiration fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.1 |
| Estimated audience size | 1,290,784 |
Audience persona
The typical Perspiration fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Infrared sauna.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 311,175 | 1.1× |
| Bayern | 218,460 | 1.05× |
| Baden-Württemberg | 177,871 | 1.01× |
| Niedersachsen | 128,416 | 1.02× |
| Hessen | 106,339 | 1.08× |
| Rheinland-Pfalz | 82,190 | 1.27× |
| Sachsen | 62,937 | 0.99× |
| Berlin | 60,526 | 1.05× |
| Schleswig-Holstein | 42,322 | 0.91× |
| Brandenburg | 36,988 | 0.92× |
| Hamburg | 34,280 | 1.18× |
| Thüringen | 31,347 | 0.95× |
| Sachsen-Anhalt | 30,308 | 0.91× |
| Mecklenburg-Vorpommern | 20,894 | 0.85× |
| Saarland | 13,294 | 0.84× |
| Bremen | 10,399 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infrared sauna | 14.14× | Home & Garden |
| Push-up | 4.02× | Sports |
| High-intensity interval training | 3.33× | Sports |
| Compression garment | 5.84× | Health |
| Clever Fit | 3.06× | Sports |
| Strength training | 1.67× | Sports |
| Panties | 2.47× | Fashion & Accessoires |
| Fitness app | 7.92× | Sports |
| Swimsuit | 1.99× | Fashion & Accessoires |
| Maclaren | 5.29× | Kids & Family |
| Squat (exercise) | 2.52× | Sports |
| Aerobic exercise | 2.24× | Sports |
| Brassiere | 2.14× | Food & Beverages |
| Leggings | 1.92× | Fashion & Accessoires |
| Waxing | 2.08× | Beauty & Wellness |
| Dumbbell | 4.68× | Sports |
| Banya (sauna) | 9.08× | Home & Garden |
| Muscle | 1.79× | Health |
| Aerobics | 1.89× | Sports |
| Fitness and figure competition | 1.78× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| Sustainability | BALANCE | 1.87 |
| Pet Ownership | JOY | 1.76 |
| Sports Activity | POWER | 1.6 |
| Creativity | OPEN | 1.52 |
| Indulgence | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Taiwan | 5.6% |
| United Kingdom | 4.9% |
See Perspiration audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Perspiration have in Germany?
Perspiration has an estimated audience of 1,290,784 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Perspiration fans?
64.1% of Perspiration fans are female, 35.9% are male, with an average age of 40.1 years.
Which brands do Perspiration fans like most?
Perspiration fans show strongest brand affinity for Infrared sauna (14.14×), Push-up (4.02×), and High-intensity interval training (3.33×) over the country average.
Where do Perspiration fans live in Germany?
Perspiration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 311,175), Bayern (reach 218,460), and Baden-Württemberg (reach 177,871). These three regions account for the largest share of the active audience.
What other brands do Perspiration fans also like?
Beyond Perspiration itself, the audience over-indexes on Push-up (4.02×), High-intensity interval training (3.33×), Compression garment (5.84×), and Clever Fit (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Perspiration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.