Maclaren Audience in Germany
Maclaren has an estimated audience of 661,484 people in Germany. 70.2% are female, 29.8% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hostelworld, Goes, Home Office, Keukenhof, Home construction.
The average Maclaren fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hostelworld, Goes, Home Office, with strongest over-indexing on Hostelworld (20× the country average). Demographically, the Maclaren audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Maclaren fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 36.1 |
| Estimated audience size | 661,484 |
Audience persona
The typical Maclaren fan in Germany is more female, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Hostelworld.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,231 | 1.19× |
| Bayern | 139,942 | 1.32× |
| Baden-Württemberg | 120,522 | 1.34× |
| Niedersachsen | 67,708 | 1.05× |
| Hessen | 64,185 | 1.27× |
| Rheinland-Pfalz | 36,224 | 1.09× |
| Berlin | 29,020 | 0.98× |
| Sachsen | 28,540 | 0.88× |
| Schleswig-Holstein | 22,175 | 0.93× |
| Hamburg | 17,914 | 1.2× |
| Brandenburg | 17,139 | 0.84× |
| Thüringen | 12,640 | 0.75× |
| Sachsen-Anhalt | 11,969 | 0.7× |
| Mecklenburg-Vorpommern | 8,442 | 0.67× |
| Saarland | 7,363 | 0.91× |
| Bremen | 5,017 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hostelworld | 20× | Travel & Leisure |
| Goes | 2.87× | Travel & Leisure |
| Home Office | 2.46× | Business & Career |
| Keukenhof | 19.97× | Travel & Leisure |
| Home construction | 1.63× | Home & Garden |
| Gil Ofarim | 1.95× | Music & Radio |
| Cocktail | 1.73× | Food & Beverages |
| Farinata | 20× | Food & Beverages |
| Progressive rock | 1.95× | Music & Radio |
| Henley shirt | 6.31× | Fashion & Accessoires |
| Tom Clancy's Ghost Recon (video game) | 15.56× | Games |
| CAC 40 | 1.56× | Business & Career |
| Stradivarius | 1.65× | Shopping |
| Islamabad United (cricket) | 20× | Sports |
| VfL Wolfsburg | 1.63× | Sports |
| Gouda cheese | 20× | Food & Beverages |
| Mothercare | 1.83× | Kids & Family |
| Ipekyol | 3.83× | Shopping |
| Cachorro | 3× | Pets & Animals |
| Rochelle Humes | 23.59× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.7 |
| Early Adopter Mentality | POWER | 1.8 |
| Convenience Orientation | PREMIUM | 1.6 |
| Career Orientation | POWER | 1.53 |
| Individualism | JOY | 1.46 |
| Luxury Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 8.0% |
| Netherlands | 5.8% |
See Maclaren audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Maclaren have in Germany?
Maclaren has an estimated audience of 661,484 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maclaren fans?
70.2% of Maclaren fans are female, 29.8% are male, with an average age of 36.1 years.
Which brands do Maclaren fans like most?
Maclaren fans show strongest brand affinity for Hostelworld (20×), Goes (2.87×), and Home Office (2.46×) over the country average.
Where do Maclaren fans live in Germany?
Maclaren fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,231), Bayern (reach 139,942), and Baden-Württemberg (reach 120,522). These three regions account for the largest share of the active audience.
What other brands do Maclaren fans also like?
Beyond Maclaren itself, the audience over-indexes on Goes (2.87×), Home Office (2.46×), Keukenhof (19.97×), and Home construction (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maclaren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.