Maclaren Audience in United States

Maclaren logo

Maclaren has an estimated audience of 2,146,454 people in United States. 66.4% are female, 33.6% are male, average age 33.3. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Historic site, Tezz, Chalkidiki, JDSU.

The average Maclaren fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Historic site, Tezz, with strongest over-indexing on The Devil's Rejects (20× the country average). Demographically, the Maclaren audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Maclaren fans

Demographic split for Maclaren audience in United States
MetricValue
Female66.4%
Male33.6%
Average age33.3
Estimated audience size2,146,454

Audience persona

The typical Maclaren fan in United States is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Maclaren in United States
RegionReachAffinity
California301,2681.28×
Texas271,3241.47×
Florida219,2801.51×
New York122,6591.02×
Michigan89,5961.6×
Illinois79,6531.11×
Georgia78,3151.18×
Pennsylvania68,0520.94×
North Carolina68,0101.05×
Ohio64,3840.97×
New Jersey58,5291.07×
Virginia56,8791.09×
Arizona55,1671.26×
Washington48,7971.13×
Tennessee48,0081.11×
Massachusetts42,7831.01×
Indiana40,8071.04×
Colorado39,6221.17×
Maryland36,1260.98×
Missouri35,7501.03×
South Carolina32,9041.02×
Wisconsin28,9360.9×
Minnesota28,1050.91×
Alabama27,4330.91×
Louisiana27,0150.98×
Oregon26,2321.07×
Oklahoma26,0321.09×
Nevada25,6191.23×
Kentucky25,3630.94×
Utah24,2851.26×
Connecticut21,5651×
Kansas17,0791.01×
Arkansas16,6970.94×
Iowa16,6480.94×
Mississippi14,8310.84×
Idaho11,3981.06×
Nebraska10,6790.99×
New Mexico10,0260.93×
New Hampshire7,1800.85×
West Virginia7,1680.72×
Hawaii7,0840.77×
Washington, District of Columbia5,8910.91×
Rhode Island5,6950.83×
Maine5,2900.69×
Delaware4,8320.82×
Montana4,6750.78×
South Dakota3,8780.78×
North Dakota3,2330.73×
Alaska2,8100.61×
Wyoming2,4940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maclaren audience
BrandAffinityCategory
The Devil's Rejects20×Movies & TV
Historic site6.87×Arts & Culture
Tezz11.21×Movies & TV
Chalkidiki52.72×Travel & Leisure
JDSU3.13×Business & Career
Product design1.81×Business & Career
Alaska1.57×Travel & Leisure
Vocal harmony3.98×Music & Radio
Riedel (glass manufacturer)20×Home & Garden
Saving2.23×Business & Career
Nebraska Cornhuskers football2.5×Sports
Jesse Plemons2.27×Movies & TV
Elsword10.46×Games
Staycation2.03×Home & Garden
Rochelle Humes25.16×Music & Radio
Percussion ensemble12.62×Music & Radio
Grinch2.38×Movies & TV
Hibachi4.56×Food & Beverages
Janitor3.54×Home & Garden
Google Home3.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maclaren audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
Luxury OrientationPREMIUM1.31
CreativityOPEN1.28
DIY MentalityTHRILL1.27
SustainabilityBALANCE1.26
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Maclaren
CountryShare
United States15.5%
Brazil8.0%
Netherlands5.8%

See Maclaren audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Maclaren have in United States?

Maclaren has an estimated audience of 2,146,454 people in United States, concentrated in California and Texas.

What is the gender split and age of Maclaren fans?

66.4% of Maclaren fans are female, 33.6% are male, with an average age of 33.3 years.

Which brands do Maclaren fans like most?

Maclaren fans show strongest brand affinity for The Devil's Rejects (20×), Historic site (6.87×), and Tezz (11.21×) over the country average.

Where do Maclaren fans live in United States?

Maclaren fans in United States are most concentrated in California (reach 301,268), Texas (reach 271,324), and Florida (reach 219,280). These three regions account for the largest share of the active audience.

What other brands do Maclaren fans also like?

Beyond Maclaren itself, the audience over-indexes on Historic site (6.87×), Tezz (11.21×), Chalkidiki (52.72×), and JDSU (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maclaren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.