Rascasse Audience Intelligence

Maclaren Target Market in United States

A data profile of the people who buy, follow and care about Maclaren in United States — modelled from more than twelve digital signal sources. Maclaren has an estimated audience of 1,977,141 people in United States.

#1471among Brand in United States#311in Kids & Family

The average Maclaren fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chloe Sevigny, Mikaela Shiffrin, Baby food, with strongest over-indexing on Chloe Sevigny (119.85× the country average).

Demographically, the Maclaren audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maclaren fan in United States is more female, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Chloe Sevigny.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maclaren profile in United States.

Audience size
2M
in United States
Gender
66.4%♀
33.6% male
Age
33.3
average years
Country rank
#14373
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maclaren

66.4% are female, 33.6% are male, average age 33.3.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Maclaren audience in United States
MetricValue
Female66.4%
Male33.6%
Average age33.3
Estimated audience size1,977,141
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Maclaren audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4912%
50+12%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Maclaren audience comes from United States.

Worldwide audience distribution share by country for Maclaren
CountryShare
United States15.0%
Brazil7.4%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maclaren audience in United States is strongest.

Fig. 05

Top regions by affinity

Maclaren customers by region in United States
#RegionReachAffinity×
01Michigan~90K1.63×
02Florida~200K1.40×
03Utah~30K1.33×
04Texas~200K1.31×
05Arizona~50K1.25×
06Georgia~80K1.22×
07California~300K1.20×
08Nevada~20K1.20×
09Idaho~10K1.18×
10Colorado~40K1.16×
11Washington~50K1.12×
12North Carolina~70K1.09×
13New Jersey~60K1.09×
14Tennessee~50K1.09×
15Indiana~40K1.08×
16Illinois~80K1.07×
17Oklahoma~30K1.07×
18Virginia~50K1.04×
19South Carolina~30K1.03×
20Connecticut~20K1.03×
21Louisiana~30K1.01×
22Massachusetts~40K1.00×
23Oregon~20K1.00×
24Kansas~20K1.00×
25Pennsylvania~70K0.99×
26Kentucky~30K0.99×
27Nebraska~10K0.99×
28New York~100K0.98×
29Missouri~30K0.98×
30Arkansas~20K0.98×
31Ohio~60K0.96×
32Alabama~30K0.96×
33Maryland~30K0.93×
34Delaware~5K0.91×
35New Mexico~10K0.89×
36New Hampshire~7K0.89×
37South Dakota~4K0.89×
38Wisconsin~30K0.88×
39Minnesota~30K0.88×
40Montana~5K0.85×
41North Dakota~4K0.84×
42Mississippi~10K0.83×
43Iowa~10K0.82×
44Rhode Island~6K0.82×
45Washington, District of Columbia~5K0.82×
46West Virginia~8K0.78×
47Maine~6K0.77×
48Vermont~3K0.75×
49Alaska~3K0.73×
50Hawaii~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Maclaren, United States
0.72×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maclaren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maclaren audience
#·InterestCategoryAffinity×
01Chloe SevignyMovies & TV119.85×
02Mikaela ShiffrinSports64.34×
03SimilacKids & Family23.09×
04Baby foodKids & Family21.16×
05Ski jumpingSports20.00×
06Atomic SkisSports20.00×
07Michael SchumacherSports16.76×
08Sim racingGames15.92×
09Picture bookLiterature15.42×
10FIS Alpine Ski World CupSports15.17×
11Parental leaveKids & Family14.23×
12Baby toysKids & Family13.82×
13MothercareKids & Family13.73×
14Child developmentBusiness & Career11.17×
15Early childhood educationBusiness & Career7.89×
16Carter'sFashion & Accessoires6.60×
17PAW PatrolMovies & TV6.00×
18PreschoolKids & Family5.78×
19Diaper bagKids & Family4.21×
20Planet FitnessSports2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maclaren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maclaren audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maclaren audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Social Media UsageJOY0.98×
ExtroversionTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maclaren's target market in United States?

Maclaren's target market in United States covers an estimated 1,977,141 people, concentrated in California and Texas.

02

What is the gender split and age of Maclaren customers?

66.4% of the Maclaren audience are female, 33.6% are male, with an average age of 33.3 years.

03

Which brands do Maclaren fans like most?

Maclaren fans show strongest brand affinity for Chloe Sevigny (119.85×), Mikaela Shiffrin (64.34×), and Baby food (21.16×) over the country average.

04

Where do Maclaren fans live in United States?

Maclaren fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maclaren fans also like?

Beyond Maclaren itself, the audience over-indexes on Mikaela Shiffrin (64.34×), Baby food (21.16×), Child development (11.17×), and Mothercare (13.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Maclaren audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maclaren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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