Similac Audience in United States
Similac has an estimated audience of 1,054,435 people in United States. 82.5% are female, 17.5% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Enfamil, COSCO, Maclaren, Luvs, Cloth diaper.
The average Similac fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enfamil, COSCO, Maclaren, with strongest over-indexing on Enfamil (34.31× the country average). Demographically, the Similac audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Similac fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 33.8 |
| Estimated audience size | 1,054,435 |
Audience persona
The typical Similac fan in United States is more female, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Enfamil.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 153,000 | 1.32× |
| Texas | 98,694 | 1.09× |
| Florida | 57,753 | 0.81× |
| New York | 54,221 | 0.92× |
| Pennsylvania | 49,534 | 1.4× |
| North Carolina | 42,783 | 1.35× |
| Michigan | 32,895 | 1.19× |
| Georgia | 31,755 | 0.98× |
| Virginia | 31,710 | 1.23× |
| Illinois | 30,973 | 0.88× |
| Ohio | 30,290 | 0.93× |
| Tennessee | 29,848 | 1.41× |
| New Jersey | 27,868 | 1.04× |
| Maryland | 25,635 | 1.41× |
| Massachusetts | 25,634 | 1.23× |
| Arizona | 24,047 | 1.12× |
| South Carolina | 21,282 | 1.34× |
| Washington | 20,006 | 0.95× |
| Louisiana | 18,882 | 1.39× |
| Kentucky | 18,158 | 1.37× |
| Missouri | 16,824 | 0.99× |
| Indiana | 15,728 | 0.82× |
| Oklahoma | 15,134 | 1.29× |
| Wisconsin | 15,068 | 0.95× |
| Connecticut | 12,895 | 1.22× |
| Nevada | 12,603 | 1.24× |
| Alabama | 10,444 | 0.71× |
| Arkansas | 10,062 | 1.16× |
| Minnesota | 10,001 | 0.66× |
| Colorado | 9,636 | 0.58× |
| Kansas | 9,106 | 1.1× |
| Utah | 8,578 | 0.91× |
| Oregon | 8,549 | 0.71× |
| Mississippi | 7,438 | 0.86× |
| Iowa | 7,367 | 0.85× |
| Nebraska | 6,034 | 1.14× |
| New Mexico | 5,520 | 1.04× |
| West Virginia | 5,158 | 1.05× |
| Idaho | 4,466 | 0.84× |
| Hawaii | 4,303 | 0.95× |
| Delaware | 3,542 | 1.22× |
| Rhode Island | 3,396 | 1.01× |
| New Hampshire | 3,022 | 0.73× |
| Washington, District of Columbia | 2,623 | 0.83× |
| Maine | 2,229 | 0.59× |
| South Dakota | 1,905 | 0.78× |
| North Dakota | 1,862 | 0.86× |
| Montana | 1,768 | 0.6× |
| Alaska | 1,758 | 0.78× |
| Wyoming | 1,062 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enfamil | 34.31× | Kids & Family |
| COSCO | 25.81× | Business & Career |
| Maclaren | 23.09× | Kids & Family |
| Luvs | 39.88× | Kids & Family |
| Cloth diaper | 8.64× | Kids & Family |
| Childbirth | 3.66× | Kids & Family |
| Gerber Baby | 16.46× | Kids & Family |
| NEC | 25.99× | Technology & Electronics |
| Food | 1.65× | Food & Beverages |
| Evenflo | 28.18× | Food & Beverages |
| Offspring | 3.2× | Home & Garden |
| Babywearing | 6.19× | Kids & Family |
| Wyeth | 68.8× | Health |
| Baby powder | 5.99× | Kids & Family |
| Infant | 2.05× | Kids & Family |
| Pregnancy | 2.7× | Kids & Family |
| Dollar Tree | 1.98× | Shopping |
| Jersey (clothing) | 9.12× | Fashion & Accessoires |
| Macy's | 1.89× | Shopping |
| Diaper bag | 3.17× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.5 |
| Price Sensitivity | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Indulgence | JOY | 1.16 |
| Creativity | OPEN | 1.14 |
| Pet Ownership | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| Vietnam | 7.3% |
| Philippines | 6.7% |
See Similac audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Similac have in United States?
Similac has an estimated audience of 1,054,435 people in United States, concentrated in California and Texas.
What is the gender split and age of Similac fans?
82.5% of Similac fans are female, 17.5% are male, with an average age of 33.8 years.
Which brands do Similac fans like most?
Similac fans show strongest brand affinity for Enfamil (34.31×), COSCO (25.81×), and Maclaren (23.09×) over the country average.
Where do Similac fans live in United States?
Similac fans in United States are most concentrated in California (reach 153,000), Texas (reach 98,694), and Florida (reach 57,753). These three regions account for the largest share of the active audience.
What other brands do Similac fans also like?
Beyond Similac itself, the audience over-indexes on COSCO (25.81×), Maclaren (23.09×), Luvs (39.88×), and Cloth diaper (8.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Similac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.