Rascasse Audience Intelligence

Similac Target Market in United States

A data profile of the people who buy, follow and care about Similac in United States — modelled from more than twelve digital signal sources. Similac has an estimated audience of 1,068,795 people in United States.

#2303among Brand in United States#431in Kids & Family

The average Similac fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enfamil, COSCO, Maclaren, with strongest over-indexing on Enfamil (34.31× the country average).

Demographically, the Similac audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Similac fan in United States is more female, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Enfamil.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Similac profile in United States.

Audience size
1.1M
in United States
Gender
82.5%♀
17.5% male
Age
33.8
average years
Country rank
#22672
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Similac

82.5% are female, 17.5% are male, average age 33.8.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Similac audience in United States
MetricValue
Female82.5%
Male17.5%
Average age33.8
Estimated audience size1,068,795
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Similac audience in United States
Age bracketShare%
16-1921%
20-2937%
30-3925%
40-499%
50+9%
Fig. 04

Worldwide distribution

37.8%

of the worldwide Similac audience comes from United States.

Worldwide audience distribution share by country for Similac
CountryShare
United States37.8%
Vietnam7.2%
Philippines6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Similac audience in United States is strongest.

Fig. 05

Top regions by affinity

Similac customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.42×
02Maryland~20K1.37×
03Tennessee~30K1.36×
04Kentucky~20K1.33×
05Pennsylvania~50K1.31×
06South Carolina~20K1.31×
07North Carolina~40K1.28×
08Oklahoma~10K1.28×
09Mississippi~10K1.28×
10Delaware~4K1.25×
11Nevada~10K1.22×
12Connecticut~10K1.20×
13Arkansas~10K1.19×
14Nebraska~6K1.15×
15Virginia~30K1.14×
16Massachusetts~20K1.14×
17Michigan~30K1.13×
18Kansas~9K1.13×
19California~100K1.11×
20Arizona~20K1.11×
21West Virginia~5K1.11×
22New Mexico~6K1.08×
23Rhode Island~4K1.06×
24Texas~90K1.01×
25Missouri~20K0.99×
26New Jersey~30K0.98×
27Hawaii~4K0.97×
28North Dakota~2K0.96×
29Wisconsin~10K0.93×
30Illinois~30K0.92×
31Georgia~30K0.91×
32Utah~8K0.90×
33Ohio~30K0.89×
34Washington~20K0.89×
35Florida~60K0.88×
36Alaska~2K0.88×
37Idaho~5K0.87×
38New York~50K0.86×
39South Dakota~2K0.85×
40Iowa~7K0.84×
41Washington, District of Columbia~3K0.83×
42Indiana~20K0.79×
43New Hampshire~3K0.77×
44Oregon~9K0.74×
45Alabama~10K0.73×
46Maine~3K0.73×
47Montana~2K0.73×
48Vermont~1K0.68×
49Minnesota~10K0.67×
50Colorado~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Similac, United States
0.58×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Similac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Similac audience
#·InterestCategoryAffinity×
01WyethHealth68.80×
02CerelacFood & Beverages48.50×
03LuvsKids & Family39.88×
04EnfamilKids & Family34.31×
05EvenfloFood & Beverages28.18×
06NECTechnology & Electronics25.99×
07COSCOBusiness & Career25.81×
08MaclarenKids & Family23.09×
09Gerber BabyKids & Family16.46×
10Hello BabyKids & Family9.46×
11Jersey (clothing)Fashion & Accessoires9.12×
12Cloth diaperKids & Family8.64×
13BabywearingKids & Family6.19×
14Baby powderKids & Family5.99×
15ChildbirthKids & Family3.66×
16OffspringHome & Garden3.20×
17PregnancyKids & Family2.70×
18InfantKids & Family2.05×
19Dollar TreeShopping1.98×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Similac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Similac audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
ExtroversionTHRILL1.53×
Price SensitivityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Similac audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Sports ActivityPOWER0.90×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Similac's target market in United States?

Similac's target market in United States covers an estimated 1,068,795 people, concentrated in California and Texas.

02

What is the gender split and age of Similac customers?

82.5% of the Similac audience are female, 17.5% are male, with an average age of 33.8 years.

03

Which brands do Similac fans like most?

Similac fans show strongest brand affinity for Enfamil (34.31×), COSCO (25.81×), and Maclaren (23.09×) over the country average.

04

Where do Similac fans live in United States?

Similac fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Similac fans also like?

Beyond Similac itself, the audience over-indexes on COSCO (25.81×), Maclaren (23.09×), Luvs (39.88×), and Cloth diaper (8.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Similac audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Similac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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