Enfamil Audience in United States

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Enfamil has an estimated audience of 1,665,074 people in United States. 82.9% are female, 17.1% are male, average age 34.8. Top regions: Texas, California, Florida. Top brand affinities: Similac, Carlos Alcaraz, Las Palmas, Taco Cabana, Navy Pier.

The average Enfamil fan in United States is 34.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Similac, Carlos Alcaraz, Las Palmas, with strongest over-indexing on Similac (41.53× the country average). Demographically, the Enfamil audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Baby food

Demographics of Enfamil fans

Demographic split for Enfamil audience in United States
MetricValue
Female82.9%
Male17.1%
Average age34.8
Estimated audience size1,665,074

Audience persona

The typical Enfamil fan in United States is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Similac.

Top regions in United States

Top regions ranked by reach for Enfamil in United States
RegionReachAffinity
Texas307,4082.15×
California232,2881.27×
Florida180,3091.6×
New York168,3761.81×
Illinois81,7261.47×
New Jersey80,3381.9×
Georgia78,3851.53×
Ohio73,5311.43×
North Carolina53,3221.06×
Pennsylvania52,2280.93×
Virginia49,2831.22×
Indiana45,2881.49×
Michigan41,0730.94×
Alabama38,2921.65×
Maryland33,7201.18×
Tennessee30,5520.91×
Massachusetts28,9730.88×
Washington27,7010.83×
Missouri26,0600.97×
Minnesota26,0211.09×
Colorado25,7670.98×
Arizona24,5410.72×
Mississippi23,5961.72×
Louisiana22,1111.03×
South Carolina21,2790.85×
Oklahoma20,0311.08×
Kentucky18,7910.9×
Wisconsin16,8270.67×
Arkansas16,7151.22×
Iowa15,4071.12×
Nevada14,5150.9×
Connecticut14,3080.86×
Oregon12,0670.63×
Kansas10,2460.78×
Utah10,1460.68×
Nebraska7,3320.88×
New Mexico7,1280.85×
Idaho5,8790.7×
West Virginia5,5380.71×
Rhode Island4,4320.84×
New Hampshire4,4060.67×
Hawaii4,3380.61×
Delaware3,5040.76×
Washington, District of Columbia3,3240.66×
South Dakota2,8700.75×
Maine2,7840.47×
North Dakota2,5680.75×
Alaska2,2710.64×
Montana2,0630.45×
Wyoming1,1590.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enfamil audience
BrandAffinityCategory
Similac41.53×Kids & Family
Carlos Alcaraz12.09×Sports
Las Palmas34.3×Travel & Leisure
Taco Cabana23.99×Food & Beverages
Navy Pier15.3×Travel & Leisure
Dream9.47×Health
Wingstop4.77×Food & Beverages
El Pollo Loco12.58×Food & Beverages
Guelaguetza32.22×Arts & Culture
University of Texas at El Paso25.74×Business & Career
JWoww25.21×Movies & TV
Yogurtland19.79×Food & Beverages
Original Tommy's30.4×Food & Beverages
Hpnotiq39.53×Food & Beverages
L.A. Live25.18×Travel & Leisure
Chicago Public Schools34.06×Business & Career
Vinny Guadagnino31.91×Movies & TV
Round Table Pizza13.25×Food & Beverages
Oscar De La Hoya21.12×Sports
Russell Tovey37.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enfamil audience
TraitClusterScore
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.53
Price SensitivityPREMIUM1.32
ExtroversionTHRILL1.3
Convenience OrientationPREMIUM1.21
Pet OwnershipJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Enfamil
CountryShare
United States50.5%
Mexico8.3%
Colombia5.0%

See Enfamil audiences in other countries

More Baby food audiences in United States

Frequently asked questions

How many fans does Enfamil have in United States?

Enfamil has an estimated audience of 1,665,074 people in United States, concentrated in Texas and California.

What is the gender split and age of Enfamil fans?

82.9% of Enfamil fans are female, 17.1% are male, with an average age of 34.8 years.

Which brands do Enfamil fans like most?

Enfamil fans show strongest brand affinity for Similac (41.53×), Carlos Alcaraz (12.09×), and Las Palmas (34.3×) over the country average.

Where do Enfamil fans live in United States?

Enfamil fans in United States are most concentrated in Texas (reach 307,408), California (reach 232,288), and Florida (reach 180,309). These three regions account for the largest share of the active audience.

What other brands do Enfamil fans also like?

Beyond Enfamil itself, the audience over-indexes on Carlos Alcaraz (12.09×), Las Palmas (34.3×), Taco Cabana (23.99×), and Navy Pier (15.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enfamil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.