Rascasse Audience Intelligence

Enfamil Target Market in United States

A data profile of the people who buy, follow and care about Enfamil in United States — modelled from more than twelve digital signal sources. Enfamil has an estimated audience of 1,661,089 people in United States.

#1among Baby food in United States#1702among Brand in United States#342in Kids & Family

The average Enfamil fan in United States is 34.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Similac, Las Palmas, Taco Cabana, with strongest over-indexing on Similac (41.53× the country average).

Demographically, the Enfamil audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enfamil fan in United States is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Similac.

Category: Kids & Family · Type: Brand · Subtype: Baby food

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enfamil profile in United States.

Audience size
1.7M
in United States
Gender
82.9%♀
17.1% male
Age
34.8
average years
Country rank
#16440
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Enfamil

82.9% are female, 17.1% are male, average age 34.8.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Enfamil audience in United States
MetricValue
Female82.9%
Male17.1%
Average age34.8
Estimated audience size1,661,089
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Enfamil audience in United States
Age bracketShare%
16-1919%
20-2932%
30-3929%
40-4911%
50+9%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Enfamil audience comes from United States.

Worldwide audience distribution share by country for Enfamil
CountryShare
United States49.7%
Mexico8.6%
Colombia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enfamil audience in United States is strongest.

Fig. 05

Top regions by affinity

Enfamil customers by region in United States
#RegionReachAffinity×
01Texas~300K1.99×
02New Jersey~80K1.80×
03New York~200K1.72×
04Alabama~40K1.69×
05Mississippi~20K1.64×
06Florida~200K1.50×
07Georgia~80K1.50×
08Ohio~70K1.40×
09California~300K1.38×
10Illinois~80K1.36×
11Indiana~40K1.35×
12Arkansas~20K1.20×
13Iowa~20K1.16×
14Virginia~50K1.14×
15Maryland~30K1.14×
16Minnesota~30K1.08×
17Louisiana~20K1.08×
18Oklahoma~20K1.03×
19North Carolina~50K1.00×
20Colorado~30K1.00×
21Missouri~30K0.97×
22Kentucky~20K0.93×
23Nevada~10K0.93×
24Nebraska~8K0.91×
25Pennsylvania~50K0.90×
26Michigan~40K0.90×
27Tennessee~30K0.90×
28Connecticut~10K0.89×
29New Mexico~7K0.89×
30South Dakota~3K0.89×
31Massachusetts~30K0.87×
32South Carolina~20K0.85×
33Rhode Island~5K0.85×
34Delaware~4K0.84×
35North Dakota~3K0.83×
36West Virginia~6K0.82×
37Kansas~10K0.81×
38Washington~30K0.80×
39Alaska~3K0.79×
40Arizona~30K0.76×
41Idaho~6K0.76×
42New Hampshire~5K0.74×
43Vermont~2K0.72×
44Washington, District of Columbia~4K0.71×
45Utah~10K0.70×
46Wisconsin~20K0.69×
47Hawaii~5K0.67×
48Oregon~10K0.64×
49Maine~4K0.61×
50Montana~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Enfamil, United States
0.61×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enfamil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enfamil audience
#·InterestCategoryAffinity×
01SimilacKids & Family41.53×
02HpnotiqFood & Beverages39.53×
03Las PalmasTravel & Leisure34.30×
04Chicago Public SchoolsBusiness & Career34.06×
05ATP Challenger TourSports33.69×
06GuelaguetzaArts & Culture32.22×
07Vinny GuadagninoMovies & TV31.91×
08Original Tommy'sFood & Beverages30.40×
09University of Texas at El PasoBusiness & Career25.74×
10JWowwMovies & TV25.21×
11L.A. LiveTravel & Leisure25.18×
12Taco CabanaFood & Beverages23.99×
13YogurtlandFood & Beverages19.79×
14Navy PierTravel & Leisure15.30×
15Round Table PizzaFood & Beverages13.25×
16El Pollo LocoFood & Beverages12.58×
17Carlos AlcarazSports12.09×
18Knott's Berry FarmTravel & Leisure10.95×
19DreamHealth9.47×
20WingstopFood & Beverages4.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enfamil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enfamil audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.48×
ExtroversionTHRILL1.41×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enfamil audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.97×
Risk AppetiteTHRILL1.02×
Career OrientationPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Enfamil's target market in United States?

Enfamil's target market in United States covers an estimated 1,661,089 people, concentrated in Texas and California.

02

What is the gender split and age of Enfamil customers?

82.9% of the Enfamil audience are female, 17.1% are male, with an average age of 34.8 years.

03

Which brands do Enfamil fans like most?

Enfamil fans show strongest brand affinity for Similac (41.53×), Las Palmas (34.3×), and Taco Cabana (23.99×) over the country average.

04

Where do Enfamil fans live in United States?

Enfamil fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Enfamil fans also like?

Beyond Enfamil itself, the audience over-indexes on Las Palmas (34.3×), Taco Cabana (23.99×), Navy Pier (15.3×), and Carlos Alcaraz (12.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baby food audiences in United States

See Enfamil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enfamil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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