Hpnotiq Audience in United States

Hpnotiq has an estimated audience of 441,699 people in United States. 59.3% are female, 40.7% are male, average age 37.6. Top regions: California, Texas, Arizona. Top brand affinities: Dream, Whataburger, Wingstop, Yogurtland, Theo Rossi.

The average Hpnotiq fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Dream, Whataburger, Wingstop, with strongest over-indexing on Dream (29.22× the country average). Demographically, the Hpnotiq audience skews more female with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Hpnotiq fans

Demographic split for Hpnotiq audience in United States
MetricValue
Female59.3%
Male40.7%
Average age37.6
Estimated audience size441,699

Audience persona

The typical Hpnotiq fan in United States is more female, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dream.

Top regions in United States

Top regions ranked by reach for Hpnotiq in United States
RegionReachAffinity
California118,6832.44×
Texas97,3192.56×
Arizona26,3002.92×
Florida23,2700.78×
Illinois21,7541.48×
New York20,4840.83×
North Carolina15,2021.14×
Georgia15,1401.11×
Washington10,9831.24×
Pennsylvania10,7030.72×
Virginia10,3890.97×
Colorado9,2781.33×
New Jersey8,6830.77×
Michigan8,5950.74×
Ohio7,8980.58×
Tennessee7,8790.89×
Indiana7,6440.95×
Nevada7,3651.72×
Oregon7,0071.38×
Alabama6,8801.12×
Massachusetts6,5030.75×
Maryland6,4580.85×
Oklahoma5,9391.21×
Louisiana5,8981.04×
South Carolina5,7820.87×
Wisconsin5,4500.82×
Utah4,8441.22×
Missouri4,7290.66×
Kentucky4,3340.78×
Arkansas4,3231.19×
Minnesota4,2720.67×
New Mexico4,1261.86×
Kansas3,7771.09×
Connecticut3,3910.77×
Mississippi3,2730.9×
Iowa3,1030.85×
Idaho2,1860.99×
Nebraska2,1610.98×
Washington, District of Columbia1,0830.82×
West Virginia1,0040.49×
Hawaii9700.51×
New Hampshire9650.55×
Rhode Island9510.68×
Delaware8690.71×
Maine7800.49×
Montana6450.53×
North Dakota6400.71×
South Dakota6160.6×
Wyoming5220.8×
Alaska4770.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hpnotiq audience
BrandAffinityCategory
Dream29.22×Health
Whataburger20.25×Food & Beverages
Wingstop13.85×Food & Beverages
Yogurtland64.91×Food & Beverages
Theo Rossi103.14×Movies & TV
El Pollo Loco32.18×Food & Beverages
Taco Cabana47.62×Food & Beverages
University of California37.73×Business & Career
Round Table Pizza33.77×Food & Beverages
Autism Awareness19.03×Health
John Leguizamo37.43×Movies & TV
Diabetes mellitus awareness12.48×Health
Famous Footwear16.07×Food & Beverages
JWoww43.41×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Jane the Virgin27.63×Movies & TV
Singer-songwriter5.51×Music & Radio
Enfamil32.75×Kids & Family
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hpnotiq audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
IndulgenceJOY2.3
Luxury OrientationPREMIUM1.76
Early Adopter MentalityPOWER1.74
Urban LifestyleOPEN1.7
Risk AppetiteTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Hpnotiq
CountryShare
United States63.6%
Mexico26.0%
Colombia1.9%

See Hpnotiq audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Hpnotiq have in United States?

Hpnotiq has an estimated audience of 441,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Hpnotiq fans?

59.3% of Hpnotiq fans are female, 40.7% are male, with an average age of 37.6 years.

Which brands do Hpnotiq fans like most?

Hpnotiq fans show strongest brand affinity for Dream (29.22×), Whataburger (20.25×), and Wingstop (13.85×) over the country average.

Where do Hpnotiq fans live in United States?

Hpnotiq fans in United States are most concentrated in California (reach 118,683), Texas (reach 97,319), and Arizona (reach 26,300). These three regions account for the largest share of the active audience.

What other brands do Hpnotiq fans also like?

Beyond Hpnotiq itself, the audience over-indexes on Whataburger (20.25×), Wingstop (13.85×), Yogurtland (64.91×), and Theo Rossi (103.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hpnotiq. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.