Rascasse Audience Intelligence

Chicago Public Schools Audience in United States

A data profile of the people who buy, follow and care about Chicago Public Schools in United States — modelled from more than twelve digital signal sources. Chicago Public Schools has an estimated audience of 593,701 people in United States.

#363among NGO / Political Party in United States#2058in Business & Career

The average Chicago Public Schools fan in United States is 38.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Dream, Yogurtland, Whataburger, with strongest over-indexing on Dream (30.97× the country average).

Demographically, the Chicago Public Schools audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chicago Public Schools fan in United States is more female, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Dream.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Public Schools profile in United States.

Audience size
594K
in United States
Gender
61.2%♀
38.8% male
Age
38.0
average years
Country rank
#33027
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Public Schools fans

61.2% are female, 38.8% are male, average age 38.0.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Chicago Public Schools audience in United States
MetricValue
Female61.2%
Male38.8%
Average age38.0
Estimated audience size593,701
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Chicago Public Schools audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3926%
40-4922%
50+12%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Chicago Public Schools audience comes from United States.

Worldwide audience distribution share by country for Chicago Public Schools
CountryShare
United States97.3%
United Kingdom1.0%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Public Schools audience in United States is strongest.

Fig. 05

Top regions by affinity

Chicago Public Schools fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K28.43×
02Indiana~20K1.57×
03Wisconsin~10K1.17×
04Washington, District of Columbia~2K1.10×
05Alaska~1K0.90×
06Vermont<1K0.89×
07North Dakota~1K0.88×
08South Dakota~1K0.87×
09Iowa~4K0.86×
10Montana~1K0.86×
11West Virginia~2K0.84×
12Idaho~2K0.83×
13Hawaii~2K0.83×
14Rhode Island~2K0.83×
15Delaware~1K0.83×
16New Hampshire~2K0.82×
17Maine~2K0.81×
18Nebraska~2K0.78×
19Michigan~10K0.77×
20Missouri~7K0.77×
21New Mexico~2K0.77×
22Mississippi~4K0.75×
23Kansas~3K0.74×
24Minnesota~6K0.72×
25Arkansas~4K0.72×
26Utah~4K0.68×
27Oklahoma~4K0.67×
28Nevada~4K0.67×
29Louisiana~5K0.65×
30Kentucky~5K0.65×
31Connecticut~4K0.65×
32Alabama~5K0.63×
33Colorado~6K0.62×
34Oregon~4K0.62×
35Tennessee~7K0.61×
36South Carolina~5K0.60×
37Massachusetts~7K0.59×
38Ohio~10K0.58×
39Georgia~10K0.58×
40Virginia~8K0.57×
41Arizona~7K0.57×
42Maryland~6K0.57×
43Washington~6K0.52×
44North Carolina~9K0.50×
45Texas~20K0.47×
46New Jersey~7K0.47×
47Pennsylvania~9K0.46×
48New York~10K0.44×
49Florida~20K0.43×
50California~20K0.32×
Fig. 06

Affinity by region

Affinity by region — Chicago Public Schools, United States
0.32×1.00×28.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Public Schools audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Public Schools audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV131.33×
02Snow Tha ProductMusic & Radio78.52×
03YogurtlandFood & Beverages76.57×
04Oscar De La HoyaSports66.46×
05JarritosFood & Beverages66.19×
06Taco CabanaFood & Beverages55.62×
07JWowwMovies & TV54.67×
08Bone Thugs-n-HarmonyMusic & Radio54.32×
09University of CaliforniaBusiness & Career46.72×
10PinkberryFood & Beverages45.32×
11Kelsey GrammerMovies & TV43.04×
12John LeguizamoMovies & TV40.03×
13Round Table PizzaFood & Beverages37.06×
14El Pollo LocoFood & Beverages36.12×
15DreamHealth30.97×
16Knott's Berry FarmTravel & Leisure27.93×
17Mario LopezMovies & TV20.72×
18WhataburgerFood & Beverages20.10×
19Famous FootwearFood & Beverages18.23×
20WingstopFood & Beverages13.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Public Schools audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Public Schools audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.54×
Family OrientationCONSERVATISM1.92×
Urban LifestyleOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Public Schools audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
CreativityOPEN0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Public Schools have in United States?

Chicago Public Schools has an estimated audience of 593,701 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Chicago Public Schools fans?

61.2% of Chicago Public Schools fans are female, 38.8% are male, with an average age of 38.0 years.

03

Which brands do Chicago Public Schools fans like most?

Chicago Public Schools fans show strongest brand affinity for Dream (30.97×), Yogurtland (76.57×), and Whataburger (20.1×) over the country average.

04

Where do Chicago Public Schools fans live in United States?

Chicago Public Schools fans in United States are most concentrated in Illinois (reach ~400K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Public Schools fans also like?

Beyond Chicago Public Schools itself, the audience over-indexes on Yogurtland (76.57×), Whataburger (20.1×), Theo Rossi (131.33×), and El Pollo Loco (36.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Chicago Public Schools audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicago Public Schools. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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