Rascasse Audience Intelligence

Original Tommy's Target Market in United States

A data profile of the people who buy, follow and care about Original Tommy's in United States — modelled from more than twelve digital signal sources. Original Tommy's has an estimated audience of 861,425 people in United States.

#97among Restaurants in United States#2674among Brand in United States#1454in Food & Beverages

The average Original Tommy's fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Whataburger, Dream, El Pollo Loco, with strongest over-indexing on Whataburger (22.09× the country average).

Demographically, the Original Tommy's audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Original Tommy's fan in United States is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Original Tommy's profile in United States.

Audience size
861K
in United States
Gender
59.7%♀
40.3% male
Age
40.5
average years
Country rank
#26135
Brand in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Original Tommy's

59.7% are female, 40.3% are male, average age 40.5.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Original Tommy's audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.5
Estimated audience size861,425
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Original Tommy's audience in United States
Age bracketShare%
16-1910%
20-2922%
30-3928%
40-4926%
50+15%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Original Tommy's audience comes from United States.

Worldwide audience distribution share by country for Original Tommy's
CountryShare
United States96.4%
Italy0.7%
France0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Original Tommy's audience in United States is strongest.

Fig. 05

Top regions by affinity

Original Tommy's customers by region in United States
#RegionReachAffinity×
01California~600K23.84×
02Nevada~100K17.57×
03South Dakota~2K0.92×
04Alaska~2K0.92×
05North Dakota~1K0.92×
06Vermont~1K0.92×
07West Virginia~3K0.91×
08Montana~2K0.91×
09Delaware~2K0.91×
10Mississippi~6K0.90×
11New Hampshire~3K0.90×
12Maine~2K0.90×
13Rhode Island~2K0.90×
14Nebraska~3K0.86×
15Arizona~10K0.85×
16Alabama~9K0.85×
17Kentucky~8K0.85×
18Iowa~5K0.85×
19Louisiana~8K0.84×
20Hawaii~3K0.83×
21Washington, District of Columbia~2K0.83×
22Connecticut~6K0.82×
23Arkansas~5K0.82×
24Idaho~3K0.80×
25New Mexico~3K0.80×
26South Carolina~9K0.79×
27Oklahoma~7K0.78×
28Kansas~5K0.77×
29Utah~5K0.76×
30Wisconsin~9K0.75×
31Indiana~10K0.73×
32Minnesota~8K0.71×
33Missouri~9K0.70×
34Maryland~9K0.69×
35Oregon~6K0.68×
36Massachusetts~10K0.66×
37Michigan~10K0.65×
38Tennessee~10K0.63×
39North Carolina~10K0.60×
40Pennsylvania~20K0.59×
41Georgia~10K0.57×
42Ohio~10K0.57×
43Colorado~7K0.57×
44New Jersey~10K0.56×
45Washington~9K0.55×
46Virginia~10K0.54×
47Illinois~10K0.48×
48Florida~20K0.42×
49New York~20K0.38×
50Texas~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Original Tommy's, United States
0.34×1.00×23.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Original Tommy's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Original Tommy's audience
#·InterestCategoryAffinity×
01Theo RossiMovies & TV117.61×
02Snow Tha ProductMusic & Radio79.36×
03YogurtlandFood & Beverages69.94×
04Oscar De La HoyaSports61.75×
05JarritosFood & Beverages60.95×
06JWowwMovies & TV55.79×
07Taco CabanaFood & Beverages52.91×
08Bone Thugs-n-HarmonyMusic & Radio52.71×
09PinkberryFood & Beverages44.06×
10University of CaliforniaBusiness & Career41.87×
11El Pollo LocoFood & Beverages36.70×
12John LeguizamoMovies & TV35.97×
13Round Table PizzaFood & Beverages33.71×
14DreamHealth28.83×
15Knott's Berry FarmTravel & Leisure25.45×
16WhataburgerFood & Beverages22.09×
17Mario LopezMovies & TV19.05×
18Famous FootwearFood & Beverages16.35×
19WingstopFood & Beverages13.54×
20Credit KarmaBusiness & Career8.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Original Tommy's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Original Tommy's audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.38×
Family OrientationCONSERVATISM2.04×
IndulgenceJOY1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Original Tommy's audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Healthy LifestyleBALANCE0.84×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Original Tommy's's target market in United States?

Original Tommy's's target market in United States covers an estimated 861,425 people, concentrated in California and Nevada.

02

What is the gender split and age of Original Tommy's customers?

59.7% of the Original Tommy's audience are female, 40.3% are male, with an average age of 40.5 years.

03

Which brands do Original Tommy's fans like most?

Original Tommy's fans show strongest brand affinity for Whataburger (22.09×), Dream (28.83×), and El Pollo Loco (36.7×) over the country average.

04

Where do Original Tommy's fans live in United States?

Original Tommy's fans in United States are most concentrated in California (reach ~600K), Nevada (reach ~100K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Original Tommy's fans also like?

Beyond Original Tommy's itself, the audience over-indexes on Dream (28.83×), El Pollo Loco (36.7×), Yogurtland (69.94×), and Wingstop (13.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Original Tommy's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Original Tommy's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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