Rascasse Audience Intelligence

Evenflo Target Market in United States

A data profile of the people who buy, follow and care about Evenflo in United States — modelled from more than twelve digital signal sources. Evenflo has an estimated audience of 503,764 people in United States.

#3757among Brand in United States#1946in Food & Beverages

The average Evenflo fan in United States is 33.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include COSCO, Hello Baby, Baby Magic, with strongest over-indexing on COSCO (38.08× the country average).

Demographically, the Evenflo audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evenflo fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for COSCO.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evenflo profile in United States.

Audience size
504K
in United States
Gender
82.9%♀
17.1% male
Age
33.7
average years
Country rank
#36485
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Evenflo

82.9% are female, 17.1% are male, average age 33.7.

Fig. 02

Gender split

82.9%
Female
17.1%
Male
Demographic split for Evenflo audience in United States
MetricValue
Female82.9%
Male17.1%
Average age33.7
Estimated audience size503,764
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Evenflo audience in United States
Age bracketShare%
16-1921%
20-2938%
30-3922%
40-499%
50+9%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Evenflo audience comes from United States.

Worldwide audience distribution share by country for Evenflo
CountryShare
United States62.5%
Mexico19.8%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evenflo audience in United States is strongest.

Fig. 05

Top regions by affinity

Evenflo customers by region in United States
#RegionReachAffinity×
01Mississippi~6K1.58×
02Louisiana~10K1.56×
03Texas~60K1.44×
04Alabama~9K1.38×
05Arkansas~6K1.38×
06Oklahoma~7K1.36×
07Tennessee~10K1.22×
08Kentucky~7K1.19×
09New Mexico~3K1.19×
10Nebraska~3K1.18×
11Kansas~4K1.16×
12North Dakota~1K1.16×
13West Virginia~3K1.14×
14Georgia~20K1.08×
15Iowa~4K1.08×
16Ohio~20K1.07×
17Arizona~10K1.07×
18South Carolina~8K1.07×
19Indiana~9K1.04×
20North Carolina~20K1.03×
21Utah~4K1.03×
22Idaho~3K1.03×
23South Dakota~1K1.03×
24Hawaii~2K1.00×
25Missouri~8K0.99×
26California~50K0.98×
27Alaska<1K0.96×
28Rhode Island~1K0.94×
29Wyoming<1K0.94×
30Illinois~10K0.92×
31Massachusetts~9K0.89×
32Nevada~4K0.89×
33Colorado~7K0.87×
34Delaware~1K0.87×
35Florida~30K0.86×
36Wisconsin~6K0.86×
37Michigan~10K0.85×
38Connecticut~4K0.85×
39Virginia~10K0.84×
40Maryland~7K0.84×
41New Hampshire~2K0.82×
42Washington~8K0.81×
43Oregon~5K0.81×
44Montana~1K0.81×
45New Jersey~10K0.80×
46Minnesota~6K0.80×
47Pennsylvania~10K0.79×
48New York~20K0.78×
49Maine~1K0.78×
50Washington, District of Columbia<1K0.61×
Fig. 06

Affinity by region

Affinity by region — Evenflo, United States
0.61×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evenflo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evenflo audience
#·InterestCategoryAffinity×
01Baby MagicKids & Family120.62×
02COSCOBusiness & Career38.08×
03LuvsKids & Family31.57×
04Hello BabyKids & Family29.87×
05Baby shampooKids & Family27.32×
06Batman Forever (video game)Games25.88×
07The Jackal (1997 film)Movies & TV25.57×
08SimilacKids & Family25.48×
09NunaKids & Family24.83×
10Arrested Development (TV series)Movies & TV23.82×
11SnowmanHome & Garden20.86×
12Stroller (style)Topic14.53×
13Gerber BabyKids & Family13.89×
14Cloth diaperKids & Family11.24×
15JoJo SiwaMovies & TV10.69×
16BabywearingKids & Family7.56×
17Baby powderKids & Family6.78×
18ChildbirthKids & Family4.20×
19OffspringHome & Garden3.60×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evenflo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evenflo audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
Family OrientationCONSERVATISM1.39×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evenflo audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.78×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Evenflo's target market in United States?

Evenflo's target market in United States covers an estimated 503,764 people, concentrated in Texas and California.

02

What is the gender split and age of Evenflo customers?

82.9% of the Evenflo audience are female, 17.1% are male, with an average age of 33.7 years.

03

Which brands do Evenflo fans like most?

Evenflo fans show strongest brand affinity for COSCO (38.08×), Hello Baby (29.87×), and Baby Magic (120.62×) over the country average.

04

Where do Evenflo fans live in United States?

Evenflo fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Evenflo fans also like?

Beyond Evenflo itself, the audience over-indexes on Hello Baby (29.87×), Baby Magic (120.62×), Arrested Development (TV series) (23.82×), and Snowman (20.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Evenflo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evenflo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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