Evenflo Audience in United States
Evenflo has an estimated audience of 486,503 people in United States. 82.9% are female, 17.1% are male, average age 33.7. Top regions: Texas, California, Florida. Top brand affinities: COSCO, Arrested Development (TV series), Snowman, Cloth diaper, JoJo Siwa.
The average Evenflo fan in United States is 33.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include COSCO, Arrested Development (TV series), Snowman, with strongest over-indexing on COSCO (38.08× the country average). Demographically, the Evenflo audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Software
Demographics of Evenflo fans
| Metric | Value |
|---|---|
| Female | 82.9% |
| Male | 17.1% |
| Average age | 33.7 |
| Estimated audience size | 486,503 |
Audience persona
The typical Evenflo fan in United States is more female, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for COSCO.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 65,328 | 1.56× |
| California | 57,509 | 1.07× |
| Florida | 28,949 | 0.88× |
| New York | 22,676 | 0.83× |
| Georgia | 16,789 | 1.12× |
| Ohio | 16,760 | 1.12× |
| Illinois | 16,180 | 1× |
| North Carolina | 15,710 | 1.07× |
| Pennsylvania | 13,420 | 0.82× |
| Tennessee | 12,109 | 1.24× |
| Michigan | 11,335 | 0.89× |
| Arizona | 10,991 | 1.11× |
| New Jersey | 10,275 | 0.83× |
| Virginia | 10,100 | 0.85× |
| Louisiana | 9,700 | 1.55× |
| Indiana | 9,398 | 1.06× |
| Alabama | 9,286 | 1.37× |
| Massachusetts | 8,998 | 0.94× |
| Washington | 8,240 | 0.84× |
| Missouri | 7,896 | 1.01× |
| South Carolina | 7,729 | 1.06× |
| Oklahoma | 7,400 | 1.37× |
| Kentucky | 7,291 | 1.2× |
| Maryland | 7,177 | 0.86× |
| Colorado | 6,863 | 0.9× |
| Wisconsin | 6,291 | 0.86× |
| Mississippi | 6,093 | 1.52× |
| Minnesota | 5,736 | 0.82× |
| Arkansas | 5,489 | 1.37× |
| Oregon | 4,588 | 0.82× |
| Kansas | 4,577 | 1.19× |
| Utah | 4,517 | 1.04× |
| Nevada | 4,320 | 0.92× |
| Connecticut | 4,198 | 0.86× |
| Iowa | 4,180 | 1.04× |
| New Mexico | 2,707 | 1.11× |
| Nebraska | 2,697 | 1.11× |
| Idaho | 2,444 | 1× |
| West Virginia | 2,388 | 1.05× |
| Hawaii | 2,113 | 1.01× |
| New Hampshire | 1,526 | 0.8× |
| Rhode Island | 1,477 | 0.95× |
| Maine | 1,235 | 0.71× |
| Delaware | 1,108 | 0.83× |
| North Dakota | 1,102 | 1.1× |
| South Dakota | 1,047 | 0.93× |
| Alaska | 928 | 0.89× |
| Montana | 921 | 0.68× |
| Washington, District of Columbia | 757 | 0.52× |
| Wyoming | 542 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| COSCO | 38.08× | Business & Career |
| Arrested Development (TV series) | 23.82× | Movies & TV |
| Snowman | 20.86× | Home & Garden |
| Cloth diaper | 11.24× | Kids & Family |
| JoJo Siwa | 10.69× | Movies & TV |
| Similac | 25.48× | Kids & Family |
| Childbirth | 4.2× | Kids & Family |
| Nuna | 24.83× | Kids & Family |
| Batman Forever (video game) | 25.88× | Games |
| Babywearing | 7.56× | Kids & Family |
| Offspring | 3.6× | Home & Garden |
| Food | 1.65× | Food & Beverages |
| Luvs | 31.57× | Kids & Family |
| Stroller (style) | 14.53× | |
| Baby shampoo | 27.32× | Kids & Family |
| Baby powder | 6.78× | Kids & Family |
| The Jackal (1997 film) | 25.57× | Movies & TV |
| Gerber Baby | 13.89× | Kids & Family |
| Pregnancy | 2.95× | Kids & Family |
| Diaper bag | 3.8× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.46 |
| Price Sensitivity | PREMIUM | 1.44 |
| Extroversion | THRILL | 1.35 |
| Indulgence | JOY | 1.31 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.0% |
| Mexico | 20.0% |
| Canada | 6.9% |
See Evenflo audiences in other countries
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Frequently asked questions
How many fans does Evenflo have in United States?
Evenflo has an estimated audience of 486,503 people in United States, concentrated in Texas and California.
What is the gender split and age of Evenflo fans?
82.9% of Evenflo fans are female, 17.1% are male, with an average age of 33.7 years.
Which brands do Evenflo fans like most?
Evenflo fans show strongest brand affinity for COSCO (38.08×), Arrested Development (TV series) (23.82×), and Snowman (20.86×) over the country average.
Where do Evenflo fans live in United States?
Evenflo fans in United States are most concentrated in Texas (reach 65,328), California (reach 57,509), and Florida (reach 28,949). These three regions account for the largest share of the active audience.
What other brands do Evenflo fans also like?
Beyond Evenflo itself, the audience over-indexes on Arrested Development (TV series) (23.82×), Snowman (20.86×), Cloth diaper (11.24×), and JoJo Siwa (10.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Evenflo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.