Baby shampoo Audience in United States

Baby shampoo logo

Baby shampoo has an estimated audience of 567,906 people in United States. 72.5% are female, 27.5% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Hunt seat, JoJo Siwa, Carnation (brand), The Pacifier, Bib (garment).

The average Baby shampoo fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hunt seat, JoJo Siwa, Carnation (brand), with strongest over-indexing on Hunt seat (157.53× the country average). Demographically, the Baby shampoo audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby shampoo fans

Demographic split for Baby shampoo audience in United States
MetricValue
Female72.5%
Male27.5%
Average age33.2
Estimated audience size567,906

Audience persona

The typical Baby shampoo fan in United States is more female, around 33.2 years old, with strong Pet Ownership tendencies and a notable affinity for Hunt seat.

Top regions in United States

Top regions ranked by reach for Baby shampoo in United States
RegionReachAffinity
California94,5211.51×
Texas74,1751.52×
Florida40,3331.05×
New York36,1411.14×
Illinois24,0681.27×
Georgia21,6061.23×
North Carolina19,1551.12×
Pennsylvania18,9560.99×
Michigan18,2831.23×
Ohio18,0871.03×
New Jersey16,9641.17×
Virginia15,1691.1×
Arizona13,3961.16×
Tennessee12,5621.1×
Washington12,3551.08×
Indiana11,7131.13×
Maryland10,7151.1×
Massachusetts10,4100.93×
Colorado9,2241.03×
Louisiana9,0491.24×
Alabama8,7211.1×
Missouri8,6870.95×
South Carolina8,2770.97×
Minnesota7,8210.96×
Kentucky7,7181.08×
Wisconsin7,6470.89×
Oregon6,7531.04×
Nevada6,4841.18×
Connecticut6,3141.11×
Oklahoma6,1550.98×
Mississippi5,1431.1×
Utah4,8250.95×
Arkansas4,8241.03×
Iowa4,2960.92×
Kansas4,2230.94×
New Mexico2,9791.05×
Hawaii2,7761.14×
Nebraska2,6350.93×
West Virginia2,5530.97×
Idaho2,3030.81×
New Hampshire1,5170.68×
Rhode Island1,4410.8×
Delaware1,3960.89×
Washington, District of Columbia1,2830.75×
Maine1,2750.63×
Montana1,0070.64×
South Dakota9690.74×
North Dakota9180.79×
Alaska8890.73×
Vermont5340.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby shampoo audience
BrandAffinityCategory
Hunt seat157.53×
JoJo Siwa44.8×Movies & TV
Carnation (brand)53.38×Food & Beverages
The Pacifier73.95×Movies & TV
Bib (garment)42.02×Kids & Family
Pull&Bear43.44×Fashion & Accessoires
Bhad Bhabie16.37×Music & Radio
Chromeo110.36×Music & Radio
Parenthood22.82×Movies & TV
Childbirth5.09×Kids & Family
Unknown (2011 film)33.92×Movies & TV
BabyFirst23.54×Movies & TV
Zara Kids17.3×Fashion & Accessoires
Zutano51.36×Travel & Leisure
Pregnancy3.71×Kids & Family
Christmas2.85×Kids & Family
Cloth diaper8.06×Kids & Family
Offspring3.72×Home & Garden
Mead Johnson67.96×Kids & Family
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby shampoo audience
TraitClusterScore
Pet OwnershipJOY2.04
IndulgenceJOY1.91
Family OrientationCONSERVATISM1.89
Luxury OrientationPREMIUM1.81
Price SensitivityPREMIUM1.69
Design AffinityPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Baby shampoo
CountryShare
Japan44.6%
United States11.7%
Indonesia6.7%

See Baby shampoo audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby shampoo have in United States?

Baby shampoo has an estimated audience of 567,906 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby shampoo fans?

72.5% of Baby shampoo fans are female, 27.5% are male, with an average age of 33.2 years.

Which brands do Baby shampoo fans like most?

Baby shampoo fans show strongest brand affinity for Hunt seat (157.53×), JoJo Siwa (44.8×), and Carnation (brand) (53.38×) over the country average.

Where do Baby shampoo fans live in United States?

Baby shampoo fans in United States are most concentrated in California (reach 94,521), Texas (reach 74,175), and Florida (reach 40,333). These three regions account for the largest share of the active audience.

What other brands do Baby shampoo fans also like?

Beyond Baby shampoo itself, the audience over-indexes on JoJo Siwa (44.8×), Carnation (brand) (53.38×), The Pacifier (73.95×), and Bib (garment) (42.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby shampoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.