Bib (garment) Audience in United States

Bib (garment) logo

Bib (garment) has an estimated audience of 769,767 people in United States. 65.7% are female, 34.3% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Water birth, Autism Awareness, Diabetes mellitus awareness, Baby food, PSV Eindhoven.

The average Bib (garment) fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Water birth, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Water birth (107.01× the country average). Demographically, the Bib (garment) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Bib (garment) fans

Demographic split for Bib (garment) audience in United States
MetricValue
Female65.7%
Male34.3%
Average age35.5
Estimated audience size769,767

Audience persona

The typical Bib (garment) fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Water birth.

Top regions in United States

Top regions ranked by reach for Bib (garment) in United States
RegionReachAffinity
California91,7501.08×
Texas73,6941.11×
Florida50,7300.97×
New York48,7371.13×
North Carolina26,4531.14×
Georgia26,2381.11×
Illinois26,1361.02×
Pennsylvania25,2030.97×
Ohio24,1421.02×
New Jersey21,0301.07×
Michigan20,1441×
Virginia19,6351.05×
Tennessee18,0031.17×
Arizona16,5831.06×
Alabama15,4701.44×
Washington15,4121×
Massachusetts15,2621.01×
Indiana14,8631.06×
Maryland13,0850.99×
Missouri12,7601.03×
South Carolina12,2341.06×
Louisiana11,5381.16×
Kentucky11,1921.16×
Minnesota10,3510.94×
Wisconsin10,0280.87×
Oklahoma10,0171.17×
Colorado9,8700.81×
Mississippi9,0201.42×
Arkansas8,2021.29×
Connecticut7,8101.01×
Oregon7,2680.82×
Iowa6,3751.01×
Kansas6,2291.03×
Nevada6,0130.81×
Utah5,8740.85×
West Virginia4,1211.15×
Nebraska3,6180.94×
Idaho3,3840.88×
New Mexico3,1670.82×
Hawaii3,1500.95×
New Hampshire2,4700.81×
Maine2,2530.82×
Rhode Island2,1800.89×
Washington, District of Columbia2,1080.91×
Alaska1,8341.11×
Delaware1,8270.86×
Montana1,5990.75×
North Dakota1,5660.99×
South Dakota1,5280.86×
Vermont9530.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bib (garment) audience
BrandAffinityCategory
Water birth107.01×Kids & Family
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Baby food12.18×Kids & Family
PSV Eindhoven57.17×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Parental leave14.08×Kids & Family
Income tax13.19×Business & Career
Baby shampoo42.67×Kids & Family
Maternity clothing15.87×Fashion & Accessoires
Planet Fitness4.01×Sports
Guy Ritchie20×Movies & TV
Tipsy Elves33.29×Shopping
Child development7.14×Business & Career
Child safety seat9.47×Kids & Family
Baby transport12.29×Kids & Family
Mothercare9.77×Kids & Family
Chicano rap5.34×Music & Radio
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bib (garment) audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Pet OwnershipJOY1.87
IndulgenceJOY1.74
Design AffinityPREMIUM1.63
Price SensitivityPREMIUM1.58
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Bib (garment)
CountryShare
Japan48.0%
United States13.3%
United Kingdom3.6%

See Bib (garment) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Bib (garment) have in United States?

Bib (garment) has an estimated audience of 769,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Bib (garment) fans?

65.7% of Bib (garment) fans are female, 34.3% are male, with an average age of 35.5 years.

Which brands do Bib (garment) fans like most?

Bib (garment) fans show strongest brand affinity for Water birth (107.01×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Bib (garment) fans live in United States?

Bib (garment) fans in United States are most concentrated in California (reach 91,750), Texas (reach 73,694), and Florida (reach 50,730). These three regions account for the largest share of the active audience.

What other brands do Bib (garment) fans also like?

Beyond Bib (garment) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Baby food (12.18×), and PSV Eindhoven (57.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bib (garment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.