BabyFirst Audience in United States

BabyFirst logo

BabyFirst has an estimated audience of 1,167,720 people in United States. 77.4% are female, 22.6% are male, average age 42.0. Top regions: Texas, California, New York. Top brand affinities: Goop, Governor of Michigan, Wok, UK garage, Vocal harmony.

The average BabyFirst fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.2× the country average). Demographically, the BabyFirst audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of BabyFirst fans

Demographic split for BabyFirst audience in United States
MetricValue
Female77.4%
Male22.6%
Average age42.0
Estimated audience size1,167,720

Audience persona

The typical BabyFirst fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for BabyFirst in United States
RegionReachAffinity
Texas163,2701.63×
California153,2851.19×
New York126,8051.94×
Florida88,0351.11×
New Jersey67,6782.28×
Illinois61,6671.59×
Georgia50,9001.41×
North Carolina41,5121.18×
Pennsylvania39,8431.01×
Virginia37,8171.33×
Indiana37,1281.74×
Michigan36,4001.19×
Ohio35,2140.98×
Massachusetts28,0451.22×
South Carolina23,9081.36×
Maryland22,8341.14×
Arizona22,4190.94×
Alabama22,1521.36×
Nevada21,6271.91×
Louisiana19,5701.3×
Oklahoma18,0581.39×
Washington17,8760.76×
Tennessee17,1610.73×
Kentucky16,8921.15×
Mississippi16,4221.71×
Colorado16,4100.89×
Missouri15,1000.8×
Minnesota13,3250.8×
Oregon12,4660.93×
Wisconsin12,2740.7×
Connecticut11,3780.97×
Arkansas10,2781.07×
Kansas7,4010.8×
Utah5,8140.56×
Nebraska5,2240.89×
Iowa4,9330.51×
New Mexico4,7420.81×
West Virginia3,9660.73×
Rhode Island3,5740.96×
Maine3,2820.78×
Hawaii2,7850.55×
Idaho2,5790.44×
Delaware2,5090.78×
New Hampshire2,2340.49×
Washington, District of Columbia1,8320.52×
North Dakota1,6580.69×
Montana1,6190.5×
Vermont9820.48×
South Dakota6950.26×
Alaska5650.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BabyFirst audience
BrandAffinityCategory
Goop12.2×Internet & Social Media
Governor of Michigan12.99×Politics & Society
Wok11.06×Food & Beverages
UK garage9.15×Music & Radio
Vocal harmony7.17×Music & Radio
Grace Slick13.74×Music & Radio
Grinch6.25×Movies & TV
headspace13.17×Health
El Paso County, Colorado17.49×Travel & Leisure
Hibachi10.64×Food & Beverages
Cherish (group)13.74×Music & Radio
Google Home8.04×Technology & Electronics
Product design2.42×Business & Career
Nationality2.43×Politics & Society
Israel2.25×Travel & Leisure
Jeep Wagoneer5.83×Cars & Mobility
Saving2.86×Business & Career
Fairy godmother7.08×Literature
Ira Glass16.04×Music & Radio
Guitarist (magazine)10.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BabyFirst audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
ExtroversionTHRILL1.77
Price SensitivityPREMIUM1.43
IndulgenceJOY1.4
Pet OwnershipJOY1.37
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for BabyFirst
CountryShare
United States51.7%
United Kingdom11.7%
Canada5.3%

See BabyFirst audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does BabyFirst have in United States?

BabyFirst has an estimated audience of 1,167,720 people in United States, concentrated in Texas and California.

What is the gender split and age of BabyFirst fans?

77.4% of BabyFirst fans are female, 22.6% are male, with an average age of 42.0 years.

Which brands do BabyFirst fans like most?

BabyFirst fans show strongest brand affinity for Goop (12.2×), Governor of Michigan (12.99×), and Wok (11.06×) over the country average.

Where do BabyFirst fans live in United States?

BabyFirst fans in United States are most concentrated in Texas (reach 163,270), California (reach 153,285), and New York (reach 126,805). These three regions account for the largest share of the active audience.

What other brands do BabyFirst fans also like?

Beyond BabyFirst itself, the audience over-indexes on Governor of Michigan (12.99×), Wok (11.06×), UK garage (9.15×), and Vocal harmony (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BabyFirst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.