Rascasse Audience Intelligence

The Pacifier Audience in United States

A data profile of the people who buy, follow and care about The Pacifier in United States — modelled from more than twelve digital signal sources. The Pacifier has an estimated audience of 471,976 people in United States.

#3332among Movie / TV Show / Series in United States#7027in Movies & TV

The average The Pacifier fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby shampoo, Fertility awareness, Baby food, with strongest over-indexing on Baby shampoo (73.95× the country average).

Demographically, the The Pacifier audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Pacifier fan in United States is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Baby shampoo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Pacifier profile in United States.

Audience size
472K
in United States
Gender
71.2%♀
28.8% male
Age
32.8
average years
Country rank
#37896
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Pacifier viewers

71.2% are female, 28.8% are male, average age 32.8.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for The Pacifier audience in United States
MetricValue
Female71.2%
Male28.8%
Average age32.8
Estimated audience size471,976
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the The Pacifier audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

52.3%

of the worldwide The Pacifier audience comes from United States.

Worldwide audience distribution share by country for The Pacifier
CountryShare
United States52.3%
United Kingdom6.9%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Pacifier audience in United States is strongest.

Fig. 05

Top regions by affinity

The Pacifier fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~3K1.45×
02Arkansas~5K1.31×
03Utah~5K1.29×
04Iowa~5K1.26×
05Oklahoma~7K1.25×
06West Virginia~3K1.24×
07Kentucky~7K1.23×
08Wyoming<1K1.22×
09Kansas~4K1.21×
10North Dakota~1K1.20×
11South Dakota~1K1.18×
12Missouri~9K1.16×
13Nebraska~3K1.16×
14Indiana~10K1.15×
15Montana~1K1.14×
16Tennessee~10K1.12×
17Alaska~1K1.12×
18Alabama~7K1.11×
19Mississippi~4K1.08×
20Louisiana~6K1.06×
21Ohio~10K1.03×
22Arizona~10K1.03×
23Michigan~10K1.01×
24Delaware~1K0.99×
25Wisconsin~7K0.98×
26New Hampshire~2K0.98×
27Oregon~5K0.97×
28Maine~2K0.97×
29South Carolina~7K0.94×
30Minnesota~6K0.94×
31New Mexico~2K0.94×
32North Carolina~10K0.92×
33Washington~9K0.92×
34Texas~40K0.91×
35Illinois~10K0.91×
36Pennsylvania~10K0.90×
37Colorado~7K0.88×
38Nevada~4K0.87×
39Georgia~10K0.84×
40Virginia~10K0.84×
41Connecticut~4K0.82×
42Rhode Island~1K0.82×
43Florida~30K0.80×
44Hawaii~2K0.79×
45California~40K0.76×
46Maryland~6K0.73×
47Massachusetts~7K0.71×
48New York~20K0.67×
49New Jersey~8K0.67×
50Washington, District of Columbia<1K0.60×
Fig. 06

Affinity by region

Affinity by region — The Pacifier, United States
0.60×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Pacifier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Pacifier audience
#·InterestCategoryAffinity×
01Baby shampooKids & Family73.95×
02Fertility awarenessHealth29.64×
03SwaddlingKids & Family22.74×
04Ant-Man (film)Movies & TV20.00×
05Batman BeginsMovies & TV17.31×
06Janie and JackShopping14.80×
07Doctor StrangeLiterature10.87×
08Child safety seatKids & Family10.20×
09Parental leaveKids & Family10.10×
10Baby transportKids & Family9.72×
11Guardians of the Galaxy (film)Movies & TV8.72×
12Baby foodKids & Family8.56×
13Child developmentBusiness & Career7.52×
14MothercareKids & Family7.50×
15EtsyFashion & Accessoires3.11×
16Beauty salonsBeauty & Wellness2.57×
17PinterestInternet & Social Media2.48×
18WalmartShopping2.11×
19RecipesFood & Beverages2.06×
20CookingFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Pacifier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Pacifier audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
Price SensitivityPREMIUM1.79×
CreativityOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Pacifier audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
SustainabilityBALANCE0.78×
PatriotismCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Pacifier have in United States?

The Pacifier has an estimated audience of 471,976 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Pacifier viewers?

71.2% of The Pacifier fans are female, 28.8% are male, with an average age of 32.8 years.

03

Which brands do The Pacifier fans like most?

The Pacifier fans show strongest brand affinity for Baby shampoo (73.95×), Fertility awareness (29.64×), and Baby food (8.56×) over the country average.

04

Where do The Pacifier fans live in United States?

The Pacifier fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Pacifier fans also like?

Beyond The Pacifier itself, the audience over-indexes on Fertility awareness (29.64×), Baby food (8.56×), Child development (7.52×), and Batman Begins (17.31×) compared to the United States average.

Appendix

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See The Pacifier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pacifier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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