Rascasse Audience Intelligence

Fertility awareness Audience in United States

A data profile of the people who buy, follow and care about Fertility awareness in United States — modelled from more than twelve digital signal sources. Fertility awareness has an estimated audience of 1,979,538 people in United States.

#6358among Topic in United States#497in Health

The average Fertility awareness fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Workplace wellness, Food and drink, The Pacifier, with strongest over-indexing on Workplace wellness (35.99× the country average).

Demographically, the Fertility awareness audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fertility awareness fan in United States is more female, around 30.2 years old, with strong Extroversion tendencies and a notable affinity for Workplace wellness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fertility awareness profile in United States.

Audience size
2M
in United States
Gender
96.5%♀
3.5% male
Age
30.2
average years
Country rank
#14349
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fertility awareness fans

96.5% are female, 3.5% are male, average age 30.2.

Fig. 02

Gender split

96.5%
Female
3.5%
Male
Demographic split for Fertility awareness audience in United States
MetricValue
Female96.5%
Male3.5%
Average age30.2
Estimated audience size1,979,538
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Fertility awareness audience in United States
Age bracketShare%
16-1932%
20-2936%
30-3923%
40-498%
50+2%
Fig. 04

Worldwide distribution

32.8%

of the worldwide Fertility awareness audience comes from United States.

Worldwide audience distribution share by country for Fertility awareness
CountryShare
United States32.8%
Ukraine11.8%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fertility awareness audience in United States is strongest.

Fig. 05

Top regions by affinity

Fertility awareness fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.17×
02Utah~20K1.16×
03Washington~40K1.11×
04Colorado~30K1.11×
05Alaska~5K1.09×
06Wisconsin~30K1.08×
07North Dakota~4K1.08×
08Vermont~4K1.08×
09Virginia~50K1.05×
10Connecticut~20K1.05×
11Montana~6K1.05×
12Minnesota~30K1.04×
13Idaho~10K1.04×
14Nebraska~10K1.03×
15Illinois~70K1.02×
16New Jersey~50K1.02×
17Iowa~20K1.02×
18Hawaii~9K1.02×
19Maine~7K1.02×
20Washington, District of Columbia~6K1.02×
21South Dakota~5K1.02×
22Pennsylvania~70K1.01×
23Kentucky~30K1.01×
24Ohio~60K1.00×
25Kansas~20K1.00×
26Rhode Island~6K0.99×
27Massachusetts~40K0.98×
28New Hampshire~8K0.98×
29Missouri~30K0.97×
30North Carolina~60K0.96×
31Arkansas~20K0.96×
32Delaware~5K0.96×
33California~200K0.95×
34New York~100K0.95×
35Maryland~30K0.95×
36Louisiana~20K0.95×
37Oklahoma~20K0.95×
38West Virginia~9K0.95×
39Michigan~50K0.94×
40Tennessee~40K0.93×
41Indiana~30K0.93×
42New Mexico~9K0.93×
43South Carolina~30K0.92×
44Mississippi~20K0.92×
45Arizona~40K0.91×
46Alabama~20K0.90×
47Nevada~20K0.87×
48Texas~100K0.84×
49Georgia~50K0.84×
50Florida~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Fertility awareness, United States
0.80×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fertility awareness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fertility awareness audience
#·InterestCategoryAffinity×
01Fertility factorHealth40.84×
02NICU NurseHealth36.20×
03Workplace wellnessHealth35.99×
04Age and female fertilityHealth33.86×
05The PacifierMovies & TV29.64×
06Natural fertilityKids & Family25.38×
07Water birthKids & Family23.58×
08Maternity hospitalKids & Family22.38×
09Prenatal careKids & Family10.21×
10Natural childbirthKids & Family10.06×
11Gut floraHealth10.00×
12MothercareKids & Family5.60×
13CardinalsMusic & Radio4.74×
14Baby foodKids & Family4.05×
15Infant clothingKids & Family3.73×
16ToddlerKids & Family2.62×
17PregnancyKids & Family2.40×
18Self careHealth2.38×
19ParentingKids & Family1.83×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fertility awareness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fertility awareness audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.20×
Family OrientationCONSERVATISM1.18×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fertility awareness audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.71×
Need for SecurityCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fertility awareness have in United States?

Fertility awareness has an estimated audience of 1,979,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fertility awareness fans?

96.5% of Fertility awareness fans are female, 3.5% are male, with an average age of 30.2 years.

03

Which brands do Fertility awareness fans like most?

Fertility awareness fans show strongest brand affinity for Workplace wellness (35.99×), Food and drink (1.7×), and The Pacifier (29.64×) over the country average.

04

Where do Fertility awareness fans live in United States?

Fertility awareness fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fertility awareness fans also like?

Beyond Fertility awareness itself, the audience over-indexes on Food and drink (1.7×), The Pacifier (29.64×), Infant clothing (3.73×), and Prenatal care (10.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Fertility awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fertility awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →