Fertility awareness Audience in United States

Fertility awareness logo

Fertility awareness has an estimated audience of 1,979,538 people in United States. 96.5% are female, 3.5% are male, average age 30.2. Top regions: California, Texas, New York. Top brand affinities: Workplace wellness, Food and drink, The Pacifier, Infant clothing, Prenatal care.

The average Fertility awareness fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Workplace wellness, Food and drink, The Pacifier, with strongest over-indexing on Workplace wellness (35.99× the country average). Demographically, the Fertility awareness audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Fertility awareness fans

Demographic split for Fertility awareness audience in United States
MetricValue
Female96.5%
Male3.5%
Average age30.2
Estimated audience size1,979,538

Audience persona

The typical Fertility awareness fan in United States is more female, around 30.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Workplace wellness.

Top regions in United States

Top regions ranked by reach for Fertility awareness in United States
RegionReachAffinity
California219,4991.01×
Texas143,2380.84×
New York110,8001×
Florida100,1200.75×
Illinois63,3650.96×
Pennsylvania58,4390.88×
North Carolina54,7920.92×
Ohio53,2600.87×
Washington49,2551.24×
Virginia48,5551.01×
Georgia46,9560.77×
Michigan46,0660.89×
New Jersey44,2440.88×
Colorado40,1871.29×
Massachusetts38,2260.98×
Tennessee35,5740.9×
Maryland32,4710.95×
Arizona32,4710.8×
Indiana31,5840.87×
Wisconsin30,6911.03×
Oregon30,6271.35×
Minnesota29,3531.03×
Missouri28,3050.89×
South Carolina24,6750.83×
Utah24,4351.38×
Louisiana20,8820.82×
Alabama19,9490.72×
Connecticut18,9080.95×
Oklahoma18,7940.85×
Kentucky17,4390.7×
Kansas16,0231.03×
Iowa15,2120.93×
Nevada14,2870.75×
Arkansas14,2760.88×
Idaho12,2501.23×
Mississippi11,1250.68×
Nebraska11,1151.12×
Hawaii9,4521.11×
Maine7,7081.09×
Washington, District of Columbia7,3501.24×
West Virginia7,1430.77×
Montana7,1021.29×
New Mexico6,9620.7×
New Hampshire6,7270.86×
Alaska6,6191.56×
South Dakota5,6951.24×
Rhode Island5,6830.9×
Vermont5,1911.49×
North Dakota5,1191.26×
Wyoming4,9531.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fertility awareness audience
BrandAffinityCategory
Workplace wellness35.99×Health
Food and drink1.7×Food & Beverages
The Pacifier29.64×Movies & TV
Infant clothing3.73×Kids & Family
Prenatal care10.21×Kids & Family
Baby food4.05×Kids & Family
Age and female fertility33.86×Health
Natural childbirth10.06×Kids & Family
Maternity hospital22.38×Kids & Family
Gut flora10×Health
Cardinals4.74×Music & Radio
Self care2.38×Health
Toddler2.62×Kids & Family
Fertility factor40.84×Health
Natural fertility25.38×Kids & Family
Mothercare5.6×Kids & Family
Pregnancy2.4×Kids & Family
Parenting1.83×Kids & Family
NICU Nurse36.2×Health
Water birth23.58×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fertility awareness audience
TraitClusterScore
Price SensitivityPREMIUM1.57
Pet OwnershipJOY1.2
CreativityOPEN1.18
Design AffinityPREMIUM1.08
Family OrientationCONSERVATISM1.06
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Fertility awareness
CountryShare
United States32.8%
Ukraine11.8%
United Kingdom8.1%

See Fertility awareness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Fertility awareness have in United States?

Fertility awareness has an estimated audience of 1,979,538 people in United States, concentrated in California and Texas.

What is the gender split and age of Fertility awareness fans?

96.5% of Fertility awareness fans are female, 3.5% are male, with an average age of 30.2 years.

Which brands do Fertility awareness fans like most?

Fertility awareness fans show strongest brand affinity for Workplace wellness (35.99×), Food and drink (1.7×), and The Pacifier (29.64×) over the country average.

Where do Fertility awareness fans live in United States?

Fertility awareness fans in United States are most concentrated in California (reach 219,499), Texas (reach 143,238), and New York (reach 110,800). These three regions account for the largest share of the active audience.

What other brands do Fertility awareness fans also like?

Beyond Fertility awareness itself, the audience over-indexes on Food and drink (1.7×), The Pacifier (29.64×), Infant clothing (3.73×), and Prenatal care (10.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fertility awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.