Rascasse Audience Intelligence

Workplace wellness Audience in United States

A data profile of the people who buy, follow and care about Workplace wellness in United States — modelled from more than twelve digital signal sources. Workplace wellness has an estimated audience of 583,284 people in United States.

#10753among Topic in United States#904in Health

The average Workplace wellness fan in United States is 34.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Fertility awareness, Napoleon Dynamite, Innovation, with strongest over-indexing on Fertility awareness (35.99× the country average).

Demographically, the Workplace wellness audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Workplace wellness fan in United States is more female, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Fertility awareness.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workplace wellness profile in United States.

Audience size
583K
in United States
Gender
64.2%♀
35.8% male
Age
34.6
average years
Country rank
#33376
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Workplace wellness fans

64.2% are female, 35.8% are male, average age 34.6.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Workplace wellness audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.6
Estimated audience size583,284
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Workplace wellness audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Workplace wellness audience comes from United States.

Worldwide audience distribution share by country for Workplace wellness
CountryShare
United States34.9%
United Kingdom7.7%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workplace wellness audience in United States is strongest.

Fig. 05

Top regions by affinity

Workplace wellness fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~5K1.82×
02Kansas~8K1.80×
03South Dakota~2K1.23×
04Alaska~2K1.22×
05Vermont~1K1.21×
06Montana~2K1.18×
07North Dakota~1K1.18×
08Delaware~2K1.12×
09Rhode Island~2K1.11×
10Hawaii~3K1.09×
11Washington, District of Columbia~2K1.09×
12West Virginia~3K1.07×
13New Hampshire~2K1.06×
14Idaho~3K1.05×
15Maine~2K1.05×
16New York~30K1.02×
17Nebraska~3K1.02×
18Oregon~7K1.01×
19Mississippi~5K0.99×
20Arkansas~5K0.97×
21Iowa~5K0.95×
22Kentucky~7K0.92×
23Oklahoma~6K0.92×
24Utah~5K0.92×
25Wisconsin~8K0.91×
26Louisiana~7K0.91×
27Connecticut~5K0.91×
28Nevada~5K0.91×
29Colorado~8K0.90×
30Alabama~7K0.90×
31Maryland~9K0.88×
32South Carolina~8K0.88×
33Minnesota~7K0.88×
34Virginia~10K0.87×
35Missouri~8K0.87×
36Washington~10K0.86×
37Indiana~9K0.86×
38Pennsylvania~20K0.85×
39Michigan~10K0.85×
40Tennessee~10K0.85×
41Massachusetts~10K0.84×
42Georgia~10K0.83×
43Arizona~10K0.83×
44Illinois~20K0.82×
45Ohio~10K0.82×
46New Jersey~10K0.80×
47North Carolina~10K0.79×
48Florida~30K0.68×
49California~40K0.64×
50Texas~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Workplace wellness, United States
0.63×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workplace wellness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workplace wellness audience
#·InterestCategoryAffinity×
01Fertility awarenessHealth35.99×
02Napoleon DynamiteMovies & TV20.00×
03RegusBusiness & Career20.00×
04Roche BoboisHome & Garden16.78×
05Human factors and ergonomicsHealth12.83×
06Self-healingHealth6.47×
07LinkedInInternet & Social Media4.57×
08InnovationBusiness & Career3.69×
09VeganismFood & Beverages2.15×
10PinterestInternet & Social Media2.02×
11WineFood & Beverages2.02×
12Health careBusiness & Career1.90×
13Beauty salonsBeauty & Wellness1.90×
14CouponsShopping1.88×
15Home improvementHome & Garden1.83×
16RecipesFood & Beverages1.83×
17CookingFood & Beverages1.71×
18Alcoholic beveragesFood & Beverages1.71×
19MedicineBusiness & Career1.71×
20WalmartShopping1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workplace wellness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Workplace wellness audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.18×
Family OrientationCONSERVATISM2.24×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Workplace wellness audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
ExtroversionTHRILL0.88×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Workplace wellness have in United States?

Workplace wellness has an estimated audience of 583,284 people in United States, concentrated in California and New York.

02

What is the gender split and age of Workplace wellness fans?

64.2% of Workplace wellness fans are female, 35.8% are male, with an average age of 34.6 years.

03

Which brands do Workplace wellness fans like most?

Workplace wellness fans show strongest brand affinity for Fertility awareness (35.99×), Napoleon Dynamite (20×), and Innovation (3.69×) over the country average.

04

Where do Workplace wellness fans live in United States?

Workplace wellness fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Workplace wellness fans also like?

Beyond Workplace wellness itself, the audience over-indexes on Napoleon Dynamite (20×), Innovation (3.69×), Cooking (1.71×), and Human factors and ergonomics (12.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Workplace wellness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Workplace wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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