Workplace wellness Audience in United States

Workplace wellness logo

Workplace wellness has an estimated audience of 583,284 people in United States. 64.2% are female, 35.8% are male, average age 34.6. Top regions: New York, California, Texas. Top brand affinities: PSV Eindhoven, Indeed.com, Google Maps, Fertility awareness, Capital One.

The average Workplace wellness fan in United States is 34.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include PSV Eindhoven, Indeed.com, Google Maps, with strongest over-indexing on PSV Eindhoven (78.35× the country average). Demographically, the Workplace wellness audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Workplace wellness fans

Demographic split for Workplace wellness audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.6
Estimated audience size583,284

Audience persona

The typical Workplace wellness fan in United States is more female, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Workplace wellness in United States
RegionReachAffinity
New York42,2861.3×
California37,9690.59×
Texas21,2910.42×
Florida18,1000.46×
Pennsylvania16,5590.84×
Illinois14,0000.72×
Georgia12,4780.69×
Ohio11,7920.66×
Virginia10,7500.76×
Michigan10,5160.69×
Washington8,6090.74×
Maryland7,7990.78×
Massachusetts7,5290.66×
Oregon7,4831.12×
North Carolina7,4000.42×
Wisconsin7,0540.8×
Colorado6,7010.73×
New Jersey6,2240.42×
Indiana5,5710.52×
Kansas5,3041.15×
Minnesota4,9990.6×
Missouri4,8810.52×
Arizona4,4510.37×
Tennessee4,3880.37×
South Carolina4,3560.5×
Alabama4,3180.53×
Mississippi4,1730.87×
Louisiana4,0200.53×
Arkansas4,0170.84×
Oklahoma3,9280.61×
Kentucky3,5680.49×
Hawaii3,5461.41×
Iowa3,5250.73×
Connecticut3,4700.59×
Idaho3,4471.18×
West Virginia3,4451.27×
Alaska3,4382.76×
Utah3,1560.6×
Montana2,9971.85×
South Dakota2,9582.19×
North Dakota2,8812.4×
New Hampshire2,8391.24×
Wyoming2,7873.22×
Nebraska2,7800.95×
New Mexico2,7650.95×
Nevada2,7560.49×
Rhode Island2,7411.48×
Maine2,7401.31×
Vermont2,6962.63×
Washington, District of Columbia2,6591.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workplace wellness audience
BrandAffinityCategory
PSV Eindhoven78.35×Sports
Indeed.com8.57×Business & Career
Google Maps7.51×Internet & Social Media
Fertility awareness40.01×Health
Capital One4.73×Business & Career
Back to the Future16.56×Movies & TV
Feyenoord43.06×Sports
DeviantArt6.23×Internet & Social Media
GoDaddy10.87×Technology & Electronics
Google News4.82×News
Enterprise Rent-A-Car4.69×Cars & Mobility
Apple Store5.67×Shopping
CarGurus4.16×Cars & Mobility
DuckDuckGo6.24×Internet & Social Media
Khan Academy5.59×Business & Career
Roche Bobois17.64×Home & Garden
Circle K4.53×Shopping
Livemusic3.41×Music & Radio
ICloud5.89×Technology & Electronics
Productivity software14.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workplace wellness audience
TraitClusterScore
Convenience OrientationPREMIUM3.79
Design AffinityPREMIUM2.02
Quality AwarenessPREMIUM1.91
Career OrientationPOWER1.61
Luxury OrientationPREMIUM1.59
MindfulnessBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Workplace wellness
CountryShare
United States34.9%
United Kingdom7.7%
Japan6.4%

See Workplace wellness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Workplace wellness have in United States?

Workplace wellness has an estimated audience of 583,284 people in United States, concentrated in New York and California.

What is the gender split and age of Workplace wellness fans?

64.2% of Workplace wellness fans are female, 35.8% are male, with an average age of 34.6 years.

Which brands do Workplace wellness fans like most?

Workplace wellness fans show strongest brand affinity for PSV Eindhoven (78.35×), Indeed.com (8.57×), and Google Maps (7.51×) over the country average.

Where do Workplace wellness fans live in United States?

Workplace wellness fans in United States are most concentrated in New York (reach 42,286), California (reach 37,969), and Texas (reach 21,291). These three regions account for the largest share of the active audience.

What other brands do Workplace wellness fans also like?

Beyond Workplace wellness itself, the audience over-indexes on Indeed.com (8.57×), Google Maps (7.51×), Fertility awareness (40.01×), and Capital One (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workplace wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.