Rascasse Audience Intelligence

Pull&Bear Target Market in United States

A data profile of the people who buy, follow and care about Pull&Bear in United States — modelled from more than twelve digital signal sources. Pull&Bear has an estimated audience of 593,888 people in United States.

#22among Premium fashion in United States#3421among Brand in United States#1230in Fashion & Accessoires

The average Pull&Bear fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include DeFacto, The Holiday, Tunic, with strongest over-indexing on DeFacto (190.71× the country average).

Demographically, the Pull&Bear audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pull&Bear fan in United States is more female, around 29.3 years old, with strong Indulgence tendencies and a notable affinity for DeFacto.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pull&Bear profile in United States.

Audience size
594K
in United States
Gender
59.5%♀
40.5% male
Age
29.3
average years
Country rank
#33024
Brand in United States
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pull&Bear

59.5% are female, 40.5% are male, average age 29.3.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Pull&Bear audience in United States
MetricValue
Female59.5%
Male40.5%
Average age29.3
Estimated audience size593,888
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Pull&Bear audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Pull&Bear audience comes from United States.

Worldwide audience distribution share by country for Pull&Bear
CountryShare
Spain16.9%
France8.9%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pull&Bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Pull&Bear customers by region in United States
#RegionReachAffinity×
01New York~90K2.27×
02California~100K1.59×
03New Jersey~30K1.49×
04Florida~60K1.37×
05Texas~70K1.24×
06Illinois~30K1.24×
07Georgia~20K1.19×
08Washington~20K1.19×
09Massachusetts~20K1.18×
10Washington, District of Columbia~2K1.18×
11Connecticut~8K1.17×
12Virginia~20K1.13×
13Maryland~10K1.11×
14Utah~6K1.06×
15Oregon~8K1.05×
16Arizona~10K1.03×
17Colorado~10K1.03×
18Alaska~1K1.03×
19Nevada~7K1.02×
20Vermont~1K1.01×
21North Dakota~1K1.00×
22North Carolina~20K0.99×
23Delaware~2K0.99×
24South Dakota~2K0.99×
25Hawaii~3K0.98×
26Rhode Island~2K0.98×
27Montana~2K0.98×
28Idaho~3K0.97×
29Maine~2K0.97×
30Pennsylvania~20K0.96×
31Minnesota~9K0.96×
32New Hampshire~3K0.96×
33West Virginia~3K0.95×
34Kansas~5K0.94×
35New Mexico~3K0.94×
36Nebraska~3K0.94×
37Oklahoma~7K0.93×
38Mississippi~5K0.93×
39Iowa~5K0.93×
40South Carolina~9K0.92×
41Arkansas~5K0.92×
42Tennessee~10K0.91×
43Michigan~20K0.90×
44Indiana~10K0.90×
45Louisiana~8K0.90×
46Kentucky~8K0.90×
47Wisconsin~9K0.89×
48Missouri~10K0.88×
49Alabama~8K0.88×
50Ohio~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Pull&Bear, United States
0.83×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pull&Bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pull&Bear audience
#·InterestCategoryAffinity×
01DeFactoFashion & Accessoires190.71×
02ZalandoShopping66.67×
03Swim capSports66.23×
04RossmannShopping58.07×
05StradivariusShopping53.10×
06TunicFashion & Accessoires49.33×
07Baby shampooKids & Family43.44×
08The HolidayMovies & TV37.35×
09Schlotzsky'sFood & Beverages30.67×
10TracksuitFashion & Accessoires26.65×
11CurtainHome & Garden24.78×
12Abercrombie & FitchFashion & Accessoires12.40×
13Victoria's SecretFashion & Accessoires9.70×
14Levi Strauss & Co.Fashion & Accessoires8.92×
15PlaygroundKids & Family8.21×
16UniqloShopping7.92×
17NordstromShopping6.25×
18Urban OutfittersShopping5.49×
19CarpetHome & Garden5.24×
20CookingFood & Beverages2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pull&Bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pull&Bear audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.71×
Luxury OrientationPREMIUM2.57×
Quality AwarenessPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pull&Bear audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
ExtroversionTHRILL0.67×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pull&Bear's target market in United States?

Pull&Bear's target market in United States covers an estimated 593,888 people, concentrated in California and New York.

02

What is the gender split and age of Pull&Bear customers?

59.5% of the Pull&Bear audience are female, 40.5% are male, with an average age of 29.3 years.

03

Which brands do Pull&Bear fans like most?

Pull&Bear fans show strongest brand affinity for DeFacto (190.71×), The Holiday (37.35×), and Tunic (49.33×) over the country average.

04

Where do Pull&Bear fans live in United States?

Pull&Bear fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Pull&Bear fans also like?

Beyond Pull&Bear itself, the audience over-indexes on The Holiday (37.35×), Tunic (49.33×), Stradivarius (53.1×), and Schlotzsky's (30.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Pull&Bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →