Pull&Bear Audience in United States

Pull&Bear has an estimated audience of 490,409 people in United States. 59.5% are female, 40.5% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: DeFacto, The Holiday, Stradivarius, Tunic, Abercrombie & Fitch.

The average Pull&Bear fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeFacto, The Holiday, Stradivarius, with strongest over-indexing on DeFacto (222.23× the country average). Demographically, the Pull&Bear audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Pull&Bear fans

Demographic split for Pull&Bear audience in United States
MetricValue
Female59.5%
Male40.5%
Average age29.3
Estimated audience size490,409

Audience persona

The typical Pull&Bear fan in United States is more female, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for DeFacto.

Top regions in United States

Top regions ranked by reach for Pull&Bear in United States
RegionReachAffinity
California152,8782.06×
Texas79,0231.36×
New York76,2052.02×
Florida69,6141.52×
Illinois34,5231.54×
Georgia27,4541.32×
New Jersey27,0331.58×
Washington21,7051.6×
Virginia21,2311.29×
North Carolina20,7251.02×
Pennsylvania20,4990.9×
Massachusetts19,6191.48×
Arizona17,6751.28×
Michigan15,5460.88×
Ohio14,7340.71×
Maryland13,7961.19×
Tennessee10,6870.79×
Colorado10,4750.98×
Indiana9,7510.79×
Oregon9,5891.24×
Minnesota8,9500.93×
Wisconsin8,4040.83×
Connecticut8,1831.21×
Nevada8,0631.24×
Utah7,9121.31×
South Carolina7,3740.73×
Missouri7,1720.66×
Louisiana6,6660.77×
Kentucky5,5070.65×
Oklahoma5,2610.7×
Alabama5,0120.53×
Washington, District of Columbia4,0011.97×
Kansas3,9580.74×
Iowa3,8270.69×
Arkansas3,5870.65×
Hawaii3,3601.16×
Idaho2,6380.78×
New Mexico2,6110.77×
Mississippi2,5950.47×
Nebraska2,4330.72×
Rhode Island2,3361.09×
New Hampshire2,1580.81×
Maine1,7670.73×
West Virginia1,5870.51×
Delaware1,4140.76×
Alaska1,1090.77×
Montana1,1050.59×
Vermont9310.79×
South Dakota8860.57×
North Dakota7960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pull&Bear audience
BrandAffinityCategory
DeFacto222.23×Fashion & Accessoires
The Holiday33.75×Movies & TV
Stradivarius56.29×Shopping
Tunic38.42×Fashion & Accessoires
Abercrombie & Fitch14.3×Fashion & Accessoires
Uniqlo11.78×Shopping
Urban Outfitters7.66×Shopping
Schlotzsky's19.58×Food & Beverages
Tracksuit21.01×Fashion & Accessoires
Curtain18.05×Home & Garden
Net-a-Porter10.05×Shopping
Levi Strauss & Co.8.97×Fashion & Accessoires
Kia Sportage20×Cars & Mobility
Swim cap53.02×Sports
Nordstrom3.7×Shopping
Zalando37.33×Shopping
Designer clothing5.59×Fashion & Accessoires
Charlotte Tilbury8.48×Beauty & Wellness
Baby shampoo32.44×Kids & Family
Moto Guzzi20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pull&Bear audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Design AffinityPREMIUM2.03
Quality AwarenessPREMIUM1.84
Early Adopter MentalityPOWER1.77
SustainabilityBALANCE1.45
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Pull&Bear
CountryShare
Spain17.9%
Italy9.1%
France8.9%

See Pull&Bear audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Pull&Bear have in United States?

Pull&Bear has an estimated audience of 490,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Pull&Bear fans?

59.5% of Pull&Bear fans are female, 40.5% are male, with an average age of 29.3 years.

Which brands do Pull&Bear fans like most?

Pull&Bear fans show strongest brand affinity for DeFacto (222.23×), The Holiday (33.75×), and Stradivarius (56.29×) over the country average.

Where do Pull&Bear fans live in United States?

Pull&Bear fans in United States are most concentrated in California (reach 152,878), Texas (reach 79,023), and New York (reach 76,205). These three regions account for the largest share of the active audience.

What other brands do Pull&Bear fans also like?

Beyond Pull&Bear itself, the audience over-indexes on The Holiday (33.75×), Stradivarius (56.29×), Tunic (38.42×), and Abercrombie & Fitch (14.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.