Pull&Bear Audience in United States

Pull&Bear logo

Pull&Bear has an estimated audience of 490,409 people in United States. 59.5% are female, 40.5% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: UK garage, Stamp collecting, Product design, Dog breed, 9NEWS (KUSA).

The average Pull&Bear fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Stamp collecting, Product design, with strongest over-indexing on UK garage (38.33× the country average). Demographically, the Pull&Bear audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Pull&Bear fans

Demographic split for Pull&Bear audience in United States
MetricValue
Female59.5%
Male40.5%
Average age29.3
Estimated audience size490,409

Audience persona

The typical Pull&Bear fan in United States is more female, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Pull&Bear in United States
RegionReachAffinity
California152,8782.06×
Texas79,0231.36×
New York76,2052.02×
Florida69,6141.52×
Illinois34,5231.54×
Georgia27,4541.32×
New Jersey27,0331.58×
Washington21,7051.6×
Virginia21,2311.29×
North Carolina20,7251.02×
Pennsylvania20,4990.9×
Massachusetts19,6191.48×
Arizona17,6751.28×
Michigan15,5460.88×
Ohio14,7340.71×
Maryland13,7961.19×
Tennessee10,6870.79×
Colorado10,4750.98×
Indiana9,7510.79×
Oregon9,5891.24×
Minnesota8,9500.93×
Wisconsin8,4040.83×
Connecticut8,1831.21×
Nevada8,0631.24×
Utah7,9121.31×
South Carolina7,3740.73×
Missouri7,1720.66×
Louisiana6,6660.77×
Kentucky5,5070.65×
Oklahoma5,2610.7×
Alabama5,0120.53×
Washington, District of Columbia4,0011.97×
Kansas3,9580.74×
Iowa3,8270.69×
Arkansas3,5870.65×
Hawaii3,3601.16×
Idaho2,6380.78×
New Mexico2,6110.77×
Mississippi2,5950.47×
Nebraska2,4330.72×
Rhode Island2,3361.09×
New Hampshire2,1580.81×
Maine1,7670.73×
West Virginia1,5870.51×
Delaware1,4140.76×
Alaska1,1090.77×
Montana1,1050.59×
Vermont9310.79×
South Dakota8860.57×
North Dakota7960.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pull&Bear audience
BrandAffinityCategory
UK garage38.33×Music & Radio
Stamp collecting18.47×Home & Garden
Product design6.49×Business & Career
Dog breed3.85×Pets & Animals
9NEWS (KUSA)14.17×Movies & TV
Austin36037.33×Sports
Howlite56.29×Fashion & Accessoires
Isometric exercise18.8×Sports
Laneige9.69×Beauty & Wellness
Buckhannon, West Virginia41.44×Travel & Leisure
EL FINANCIERO24.64×Business & Career
Bank account3.36×Business & Career
Elsword20×Games
Regional styles of Mexican music3.18×Music & Radio
The Halal Guys7.2×Food & Beverages
JDSU3.24×Business & Career
Ludo (board game)11.82×Games
Home equity1.92×Home & Garden
Electrolyte3.8×Health
Iowa Lottery7.25×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pull&Bear audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Design AffinityPREMIUM2.03
Quality AwarenessPREMIUM1.84
Early Adopter MentalityPOWER1.77
SustainabilityBALANCE1.45
Pet OwnershipJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Pull&Bear
CountryShare
Spain17.9%
Italy9.1%
France8.9%

See Pull&Bear audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Pull&Bear have in United States?

Pull&Bear has an estimated audience of 490,409 people in United States, concentrated in California and Texas.

What is the gender split and age of Pull&Bear fans?

59.5% of Pull&Bear fans are female, 40.5% are male, with an average age of 29.3 years.

Which brands do Pull&Bear fans like most?

Pull&Bear fans show strongest brand affinity for UK garage (38.33×), Stamp collecting (18.47×), and Product design (6.49×) over the country average.

Where do Pull&Bear fans live in United States?

Pull&Bear fans in United States are most concentrated in California (reach 152,878), Texas (reach 79,023), and New York (reach 76,205). These three regions account for the largest share of the active audience.

What other brands do Pull&Bear fans also like?

Beyond Pull&Bear itself, the audience over-indexes on Stamp collecting (18.47×), Product design (6.49×), Dog breed (3.85×), and 9NEWS (KUSA) (14.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pull&Bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.