Swim cap Audience in United States
Swim cap has an estimated audience of 307,858 people in United States. 72.1% are female, 27.9% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Price Shoes, Pull&Bear, Competitive swimwear, Dove Men+Care, Zebra.
The average Swim cap fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Price Shoes, Pull&Bear, Competitive swimwear, with strongest over-indexing on Price Shoes (273× the country average). Demographically, the Swim cap audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Swim cap fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 40.2 |
| Estimated audience size | 307,858 |
Audience persona
The typical Swim cap fan in United States is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Price Shoes.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,979 | 1.21× |
| Texas | 29,650 | 1.12× |
| New York | 23,760 | 1.38× |
| Florida | 23,714 | 1.14× |
| Georgia | 14,005 | 1.48× |
| Illinois | 13,189 | 1.29× |
| Pennsylvania | 11,276 | 1.09× |
| North Carolina | 10,981 | 1.19× |
| Ohio | 10,127 | 1.07× |
| New Jersey | 10,042 | 1.28× |
| Virginia | 9,587 | 1.28× |
| Michigan | 9,191 | 1.14× |
| Maryland | 8,437 | 1.59× |
| Tennessee | 7,234 | 1.17× |
| Massachusetts | 6,859 | 1.13× |
| Washington | 6,036 | 0.98× |
| Indiana | 5,942 | 1.06× |
| Alabama | 5,669 | 1.32× |
| Arizona | 5,553 | 0.88× |
| South Carolina | 5,514 | 1.19× |
| Missouri | 5,291 | 1.07× |
| Louisiana | 5,118 | 1.29× |
| Wisconsin | 4,510 | 0.97× |
| Minnesota | 4,266 | 0.97× |
| Colorado | 4,091 | 0.84× |
| Connecticut | 3,461 | 1.12× |
| Mississippi | 3,408 | 1.34× |
| Kentucky | 3,358 | 0.87× |
| Oregon | 3,288 | 0.93× |
| Oklahoma | 2,867 | 0.84× |
| Nevada | 2,866 | 0.96× |
| Arkansas | 2,470 | 0.97× |
| Utah | 2,419 | 0.88× |
| Kansas | 2,054 | 0.85× |
| Iowa | 1,848 | 0.73× |
| Hawaii | 1,639 | 1.24× |
| Nebraska | 1,211 | 0.78× |
| New Mexico | 1,176 | 0.76× |
| Washington, District of Columbia | 1,130 | 1.22× |
| West Virginia | 1,009 | 0.7× |
| Idaho | 949 | 0.61× |
| Delaware | 948 | 1.12× |
| Rhode Island | 803 | 0.82× |
| Maine | 781 | 0.71× |
| New Hampshire | 780 | 0.64× |
| Montana | 544 | 0.64× |
| Alaska | 472 | 0.72× |
| South Dakota | 468 | 0.66× |
| Vermont | 350 | 0.65× |
| North Dakota | 336 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 273× | Shopping |
| Pull&Bear | 66.23× | Fashion & Accessoires |
| Competitive swimwear | 24.95× | Sports |
| Dove Men+Care | 98.3× | Beauty & Wellness |
| Zebra | 14.04× | Music & Radio |
| Heptathlon | 63.32× | Sports |
| Crank (film) | 30.77× | Movies & TV |
| DeFacto | 36.66× | Fashion & Accessoires |
| juego de tronos | 91.26× | Movies & TV |
| Speedo | 29.26× | Sports |
| Swimfin | 27.52× | Sports |
| USA Swimming | 25.22× | Sports |
| Water aerobics | 33.16× | Sports |
| Swimming lessons | 13.72× | Sports |
| triumph | 25.97× | Fashion & Accessoires |
| Floor (gymnastics) | 48.08× | Sports |
| Kat Dennings | 9.74× | Movies & TV |
| Regan Smith | 81.43× | Sports |
| Elizabeth Banks | 9.82× | Movies & TV |
| Robin Hood (2010 film) | 36.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.5 |
| Mindfulness | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 31.9% |
| United States | 15.0% |
| Germany | 5.8% |
See Swim cap audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Swim cap have in United States?
Swim cap has an estimated audience of 307,858 people in United States, concentrated in California and Texas.
What is the gender split and age of Swim cap fans?
72.1% of Swim cap fans are female, 27.9% are male, with an average age of 40.2 years.
Which brands do Swim cap fans like most?
Swim cap fans show strongest brand affinity for Price Shoes (273×), Pull&Bear (66.23×), and Competitive swimwear (24.95×) over the country average.
Where do Swim cap fans live in United States?
Swim cap fans in United States are most concentrated in California (reach 40,979), Texas (reach 29,650), and New York (reach 23,760). These three regions account for the largest share of the active audience.
What other brands do Swim cap fans also like?
Beyond Swim cap itself, the audience over-indexes on Pull&Bear (66.23×), Competitive swimwear (24.95×), Dove Men+Care (98.3×), and Zebra (14.04×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swim cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.