Rascasse Audience Intelligence

Swim cap Audience in United States

A data profile of the people who buy, follow and care about Swim cap in United States — modelled from more than twelve digital signal sources. Swim cap has an estimated audience of 307,858 people in United States.

#13362among Topic in United States#4793in Sports

The average Swim cap fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Price Shoes, Pull&Bear, Competitive swimwear, with strongest over-indexing on Price Shoes (273× the country average).

Demographically, the Swim cap audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Travelling, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swim cap fan in United States is more female, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Price Shoes.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swim cap profile in United States.

Audience size
308K
in United States
Gender
72.1%♀
27.9% male
Age
40.2
average years
Country rank
#47702
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swim cap fans

72.1% are female, 27.9% are male, average age 40.2.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Swim cap audience in United States
MetricValue
Female72.1%
Male27.9%
Average age40.2
Estimated audience size307,858
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Swim cap audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3920%
40-4925%
50+21%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Swim cap audience comes from United States.

Worldwide audience distribution share by country for Swim cap
CountryShare
Turkey31.9%
United States15.0%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swim cap audience in United States is strongest.

Fig. 05

Top regions by affinity

Swim cap fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~8K1.49×
02Georgia~10K1.42×
03New York~20K1.30×
04Louisiana~5K1.30×
05Alabama~6K1.29×
06Mississippi~3K1.29×
07Illinois~10K1.28×
08Virginia~10K1.27×
09New Jersey~9K1.20×
10North Carolina~10K1.19×
11Hawaii~2K1.18×
12California~40K1.15×
13Washington, District of Columbia~1K1.15×
14Michigan~9K1.13×
15South Carolina~5K1.13×
16Delaware<1K1.13×
17Ohio~10K1.10×
18Tennessee~7K1.10×
19Connecticut~3K1.10×
20Pennsylvania~10K1.09×
21Texas~30K1.08×
22Florida~20K1.08×
23Massachusetts~7K1.08×
24Indiana~6K1.04×
25Missouri~5K1.04×
26Wisconsin~5K1.01×
27Minnesota~4K1.00×
28Arkansas~2K0.98×
29Oregon~3K0.96×
30Nevada~3K0.96×
31Washington~6K0.93×
32Utah~3K0.92×
33Rhode Island<1K0.90×
34Arizona~6K0.89×
35Kansas~2K0.89×
36Nebraska~1K0.89×
37Alaska<1K0.89×
38Kentucky~3K0.88×
39Oklahoma~3K0.86×
40Colorado~4K0.85×
41Vermont<1K0.84×
42South Dakota<1K0.83×
43North Dakota<1K0.83×
44New Mexico~1K0.82×
45Maine<1K0.82×
46West Virginia~1K0.81×
47Montana<1K0.81×
48Iowa~2K0.79×
49New Hampshire<1K0.79×
50Idaho~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Swim cap, United States
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swim cap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swim cap audience
#·InterestCategoryAffinity×
01Price ShoesShopping273.00×
02Dove Men+CareBeauty & Wellness98.30×
03juego de tronosMovies & TV91.26×
04Regan SmithSports81.43×
05Pull&BearFashion & Accessoires66.23×
06HeptathlonSports63.32×
07Floor (gymnastics)Sports48.08×
08DeFactoFashion & Accessoires36.66×
09Robin Hood (2010 film)Movies & TV36.30×
10Water aerobicsSports33.16×
11Crank (film)Movies & TV30.77×
12SpeedoSports29.26×
13SwimfinSports27.52×
14triumphFashion & Accessoires25.97×
15USA SwimmingSports25.22×
16Competitive swimwearSports24.95×
17ZebraMusic & Radio14.04×
18Swimming lessonsSports13.72×
19Elizabeth BanksMovies & TV9.82×
20Kat DenningsMovies & TV9.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swim cap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swim cap audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.58×
Sports ActivityPOWER1.54×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swim cap audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.93×
Social Media UsageJOY1.01×
Career OrientationPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swim cap have in United States?

Swim cap has an estimated audience of 307,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swim cap fans?

72.1% of Swim cap fans are female, 27.9% are male, with an average age of 40.2 years.

03

Which brands do Swim cap fans like most?

Swim cap fans show strongest brand affinity for Price Shoes (273×), Pull&Bear (66.23×), and Competitive swimwear (24.95×) over the country average.

04

Where do Swim cap fans live in United States?

Swim cap fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Swim cap fans also like?

Beyond Swim cap itself, the audience over-indexes on Pull&Bear (66.23×), Competitive swimwear (24.95×), Dove Men+Care (98.3×), and Zebra (14.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Swim cap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swim cap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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