Swimming lessons Audience in United States

Swimming lessons has an estimated audience of 2,974,868 people in United States. 62.4% are female, 37.6% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Baby food, Hair Extensions, Ponytail.

The average Swimming lessons fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Baby food, with strongest over-indexing on Planet Fitness (3.62× the country average). Demographically, the Swimming lessons audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Swimming lessons fans

Demographic split for Swimming lessons audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.4
Estimated audience size2,974,868

Audience persona

The typical Swimming lessons fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Swimming lessons in United States
RegionReachAffinity
California437,9511.34×
Texas322,0911.26×
Florida222,1181.1×
New York179,8751.08×
Georgia111,1751.21×
North Carolina100,4461.12×
Pennsylvania98,6650.98×
Illinois98,2890.99×
Ohio96,4161.05×
New Jersey93,6821.24×
Washington88,2661.48×
Virginia87,2981.2×
Michigan75,1990.97×
Maryland68,4011.34×
Massachusetts63,6641.09×
Colorado61,0191.3×
Arizona56,2070.93×
Tennessee53,7400.9×
Minnesota52,0881.22×
Oregon49,5471.45×
Utah49,1301.84×
Missouri48,5551.01×
Indiana45,0870.83×
South Carolina43,8660.98×
Wisconsin41,6050.93×
Louisiana39,8751.04×
Connecticut31,0051.04×
Alabama29,4780.71×
Oklahoma28,1900.85×
Kentucky27,2650.73×
Nevada26,7260.93×
Iowa23,8930.97×
Kansas23,0350.98×
Idaho21,3241.43×
Nebraska17,3271.16×
Arkansas17,3120.71×
Hawaii16,7711.31×
New Mexico16,3101.09×
Mississippi15,0110.61×
New Hampshire10,9720.94×
Rhode Island9,3090.98×
Maine7,9570.75×
Washington, District of Columbia7,2070.81×
Delaware7,1850.88×
West Virginia6,0810.44×
Montana5,0220.61×
South Dakota4,7590.69×
Alaska4,4550.7×
North Dakota4,3120.71×
Vermont3,1920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swimming lessons audience
BrandAffinityCategory
Planet Fitness3.62×Sports
Diaper bag5.74×Kids & Family
Baby food3.74×Kids & Family
Hair Extensions2.98×Beauty & Wellness
Ponytail5.51×Fashion & Accessoires
FC Bayern Munich3.36×Sports
Non-fiction books3.7×Literature
Bachelor of Business Administration18.27×Business & Career
Swimming pool2.35×Sports
Universal Studios5.2×Movies & TV
EasyJet14.7×Travel & Leisure
Golf Channel2.63×Sports
Largemouth bass4.33×Food & Beverages
Food storage5×Home & Garden
Metaphysics2.42×Business & Career
Hobby Lobby1.62×Home & Garden
Clarinet3.82×Music & Radio
Bass guitar2.09×Music & Radio
Princess Polly4.34×Fashion & Accessoires
Swimsuit2.18×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swimming lessons audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
LGBTQ+ IdentityOPEN1.42
Sports ActivityPOWER1.37
Risk AppetiteTHRILL1.36
TraditionCONSERVATISM1.29
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Swimming lessons
CountryShare
United States29.4%
United Kingdom11.2%
Australia4.8%

See Swimming lessons audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Swimming lessons have in United States?

Swimming lessons has an estimated audience of 2,974,868 people in United States, concentrated in California and Texas.

What is the gender split and age of Swimming lessons fans?

62.4% of Swimming lessons fans are female, 37.6% are male, with an average age of 40.4 years.

Which brands do Swimming lessons fans like most?

Swimming lessons fans show strongest brand affinity for Planet Fitness (3.62×), Diaper bag (5.74×), and Baby food (3.74×) over the country average.

Where do Swimming lessons fans live in United States?

Swimming lessons fans in United States are most concentrated in California (reach 437,951), Texas (reach 322,091), and Florida (reach 222,118). These three regions account for the largest share of the active audience.

What other brands do Swimming lessons fans also like?

Beyond Swimming lessons itself, the audience over-indexes on Diaper bag (5.74×), Baby food (3.74×), Hair Extensions (2.98×), and Ponytail (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.