Rascasse Audience Intelligence

Swimming lessons Audience in United States

A data profile of the people who buy, follow and care about Swimming lessons in United States — modelled from more than twelve digital signal sources. Swimming lessons has an estimated audience of 2,974,868 people in United States.

#5141among Topic in United States#928in Sports

The average Swimming lessons fan in United States is 40.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Planet Fitness, Ryanair, Pinterest, with strongest over-indexing on Planet Fitness (2.23× the country average).

Demographically, the Swimming lessons audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swimming lessons fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming lessons profile in United States.

Audience size
3M
in United States
Gender
62.4%♀
37.6% male
Age
40.4
average years
Country rank
#10390
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming lessons fans

62.4% are female, 37.6% are male, average age 40.4.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Swimming lessons audience in United States
MetricValue
Female62.4%
Male37.6%
Average age40.4
Estimated audience size2,974,868
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Swimming lessons audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4920%
50+23%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Swimming lessons audience comes from United States.

Worldwide audience distribution share by country for Swimming lessons
CountryShare
United States29.3%
United Kingdom11.2%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming lessons audience in United States is strongest.

Fig. 05

Top regions by affinity

Swimming lessons fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K2.19×
02Maryland~100K2.16×
03New Jersey~200K2.11×
04Idaho~30K2.03×
05Michigan~200K2.00×
06Massachusetts~100K1.91×
07Connecticut~60K1.87×
08Delaware~20K1.87×
09Utah~40K1.68×
10Nebraska~20K1.67×
11Maine~20K1.67×
12Illinois~200K1.65×
13Virginia~100K1.54×
14Pennsylvania~200K1.50×
15Minnesota~60K1.48×
16New York~200K1.38×
17Wisconsin~60K1.38×
18Washington~70K1.26×
19Kansas~30K1.22×
20Arkansas~30K1.03×
21Indiana~60K1.01×
22Colorado~50K0.97×
23Oklahoma~30K0.96×
24South Carolina~40K0.92×
25Alabama~40K0.92×
26Georgia~80K0.91×
27Arizona~50K0.86×
28Texas~200K0.84×
29Oregon~30K0.83×
30Iowa~20K0.82×
31Hawaii~10K0.79×
32Florida~200K0.76×
33North Carolina~70K0.73×
34Kentucky~30K0.71×
35New Mexico~10K0.71×
36California~200K0.70×
37Missouri~30K0.68×
38Louisiana~30K0.67×
39New Hampshire~8K0.65×
40Rhode Island~6K0.65×
41Alaska~4K0.64×
42North Dakota~4K0.63×
43Tennessee~40K0.62×
44South Dakota~4K0.62×
45Vermont~3K0.62×
46Montana~5K0.57×
47Nevada~20K0.55×
48Washington, District of Columbia~5K0.54×
49West Virginia~7K0.49×
50Mississippi~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Swimming lessons, United States
0.48×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming lessons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming lessons audience
#·InterestCategoryAffinity×
01EasyJetTravel & Leisure14.70×
02RyanairTravel & Leisure14.48×
03The Championships, WimbledonSports5.95×
04TrivagoTravel & Leisure4.12×
05Baby foodKids & Family3.06×
06Diaper bagKids & Family3.05×
07Child developmentBusiness & Career2.96×
08Weather forecastingHome & Garden2.64×
09KindergartenKids & Family2.58×
10FedExBusiness & Career2.30×
11Planet FitnessSports2.23×
12SwimmingSports2.10×
13Swimming poolSports2.08×
14Mortgage loansBusiness & Career1.87×
15SwimsuitFashion & Accessoires1.85×
16United Parcel ServiceBusiness & Career1.78×
17PinterestInternet & Social Media1.70×
18RadioTechnology & Electronics1.58×
19BarbecueFood & Beverages1.51×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming lessons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming lessons audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
SpiritualityBALANCE1.49×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming lessons audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
DIY MentalityTHRILL0.95×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimming lessons have in United States?

Swimming lessons has an estimated audience of 2,974,868 people in United States, concentrated in New York and California.

02

What is the gender split and age of Swimming lessons fans?

62.4% of Swimming lessons fans are female, 37.6% are male, with an average age of 40.4 years.

03

Which brands do Swimming lessons fans like most?

Swimming lessons fans show strongest brand affinity for Planet Fitness (2.23×), Ryanair (14.48×), and Pinterest (1.7×) over the country average.

04

Where do Swimming lessons fans live in United States?

Swimming lessons fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swimming lessons fans also like?

Beyond Swimming lessons itself, the audience over-indexes on Ryanair (14.48×), Pinterest (1.7×), Diaper bag (3.05×), and The Championships, Wimbledon (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Swimming lessons audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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