Rascasse Audience Intelligence

Swimming lessons Audience in Germany

A data profile of the people who buy, follow and care about Swimming lessons in Germany — modelled from more than twelve digital signal sources. Swimming lessons has an estimated audience of 336,927 people in Germany.

#5798among Topic in Germany#1264in Sports

The average Swimming lessons fan in Germany is 35.5 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Ironman World Championship, FINA World Aquatics Championships, Free University of Berlin, with strongest over-indexing on Ironman World Championship (35.31× the country average).

Demographically, the Swimming lessons audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swimming lessons fan in Germany is balanced, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Ironman World Championship.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming lessons profile in Germany.

Audience size
337K
in Germany
Gender
53.2%♀
46.8% male
Age
35.5
average years
Country rank
#15966
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming lessons fans

53.2% are female, 46.8% are male, average age 35.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Swimming lessons audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age35.5
Estimated audience size336,927
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Swimming lessons audience in Germany
Age bracketShare%
16-1930%
20-2919%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Swimming lessons audience comes from Germany.

Worldwide audience distribution share by country for Swimming lessons
CountryShare
United States29.3%
United Kingdom11.2%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming lessons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swimming lessons fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.88×
02Rheinland-Pfalz~20K1.45×
03Hessen~30K1.14×
04Thüringen~9K1.09×
05Nordrhein-Westfalen~80K1.07×
06Brandenburg~10K1.04×
07Saarland~4K1.04×
08Sachsen~20K0.98×
09Schleswig-Holstein~10K0.98×
10Niedersachsen~30K0.95×
11Bremen~3K0.92×
12Sachsen-Anhalt~8K0.89×
13Mecklenburg-Vorpommern~6K0.87×
14Bayern~50K0.85×
15Hamburg~6K0.84×
16Berlin~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Swimming lessons, Germany
0.81×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming lessons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming lessons audience
#·InterestCategoryAffinity×
01FINA World Aquatics ChampionshipsSports39.15×
02Ironman World ChampionshipSports35.31×
03Free University of BerlinBusiness & Career20.00×
04Ironman 70.3Sports17.59×
05New York City MarathonSports16.58×
06Bob OdenkirkMovies & TV16.14×
07University of AugsburgBusiness & Career14.35×
08Bicycle helmetCars & Mobility13.32×
09Vuelta a EspañaSports12.76×
10University of BonnBusiness & Career12.21×
11University of HamburgBusiness & Career11.93×
12Robin WilliamsMovies & TV10.47×
13Dolph LundgrenMovies & TV9.81×
14Cross country runningSports8.55×
15CC creamBeauty & Wellness8.31×
16Personalised GiftsHome & Garden7.85×
17Swimming poolSports6.38×
18Tour de FranceSports4.50×
19SkyscannerTravel & Leisure3.86×
203. LigaSports3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming lessons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming lessons audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.90×
Risk AppetiteTHRILL1.93×
Sports ActivityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming lessons audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.43×
DIY MentalityTHRILL0.46×
IndulgenceJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimming lessons have in Germany?

Swimming lessons has an estimated audience of 336,927 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Swimming lessons fans?

53.2% of Swimming lessons fans are female, 46.8% are male, with an average age of 35.5 years.

03

Which brands do Swimming lessons fans like most?

Swimming lessons fans show strongest brand affinity for Ironman World Championship (35.31×), FINA World Aquatics Championships (39.15×), and Free University of Berlin (20×) over the country average.

04

Where do Swimming lessons fans live in Germany?

Swimming lessons fans in Germany are most concentrated in Baden-Württemberg (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Swimming lessons fans also like?

Beyond Swimming lessons itself, the audience over-indexes on FINA World Aquatics Championships (39.15×), Free University of Berlin (20×), Bicycle helmet (13.32×), and Swimming pool (6.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Swimming lessons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swimming lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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