Rascasse Audience Intelligence

Ironman 70.3 Audience in Germany

A data profile of the people who buy, follow and care about Ironman 70.3 in Germany — modelled from more than twelve digital signal sources. Ironman 70.3 has an estimated audience of 568,536 people in Germany.

#1among Triathlon in Germany#136among Event in Germany#823in Sports

The average Ironman 70.3 fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bicycle helmet, strava, SV Werder Bremen, with strongest over-indexing on Bicycle helmet (16.16× the country average).

Demographically, the Ironman 70.3 audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ironman 70.3 fan in Germany is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle helmet.

Category: Sports · Type: Event · Subtype: Triathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ironman 70.3 profile in Germany.

Audience size
569K
in Germany
Gender
43.3%♀
56.7% male
Age
35.5
average years
Country rank
#10570
Event in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ironman 70.3 fans

43.3% are female, 56.7% are male, average age 35.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Ironman 70.3 audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age35.5
Estimated audience size568,536
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Ironman 70.3 audience in Germany
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Ironman 70.3 audience comes from Germany.

Worldwide audience distribution share by country for Ironman 70.3
CountryShare
United States33.7%
Germany8.6%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ironman 70.3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ironman 70.3 fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.61×
02Bayern~100K1.50×
03Hessen~50K1.26×
04Baden-Württemberg~90K1.18×
05Nordrhein-Westfalen~100K1.10×
06Berlin~30K1.08×
07Niedersachsen~60K1.07×
08Rheinland-Pfalz~30K1.03×
09Schleswig-Holstein~20K1.01×
10Bremen~4K0.91×
11Saarland~6K0.85×
12Sachsen~20K0.83×
13Brandenburg~10K0.83×
14Mecklenburg-Vorpommern~9K0.82×
15Thüringen~10K0.72×
16Sachsen-Anhalt~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Ironman 70.3, Germany
0.69×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ironman 70.3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ironman 70.3 audience
#·InterestCategoryAffinity×
01Ironman World ChampionshipSports21.41×
02Chicago MarathonSports20.33×
03Competitive swimwearSports20.01×
04stravaSports18.08×
05Ironman TriathlonSports18.00×
06Bicycle helmetCars & Mobility16.16×
0710,000 metresSports13.36×
08OrbeaCars & Mobility12.16×
09Cyclo-crossSports11.88×
10ColnagoCars & Mobility11.37×
11Freestyle swimmingSports9.39×
12Tour de FranceSports5.38×
13RB LeipzigSports4.16×
14Borussia MönchengladbachSports3.93×
15VfB StuttgartSports3.89×
16SV Werder BremenSports3.71×
172. BundesligaSports3.38×
18Eintracht FrankfurtSports2.94×
19BundesligaSports2.11×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ironman 70.3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ironman 70.3 audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.63×
Risk AppetiteTHRILL1.24×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ironman 70.3 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.38×
SpiritualityBALANCE0.43×
Convenience OrientationPREMIUM0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ironman 70.3 have in Germany?

Ironman 70.3 has an estimated audience of 568,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ironman 70.3 fans?

43.3% of Ironman 70.3 fans are female, 56.7% are male, with an average age of 35.5 years.

03

Which brands do Ironman 70.3 fans like most?

Ironman 70.3 fans show strongest brand affinity for Bicycle helmet (16.16×), strava (18.08×), and SV Werder Bremen (3.71×) over the country average.

04

Where do Ironman 70.3 fans live in Germany?

Ironman 70.3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ironman 70.3 fans also like?

Beyond Ironman 70.3 itself, the audience over-indexes on strava (18.08×), SV Werder Bremen (3.71×), Ironman World Championship (21.41×), and Freestyle swimming (9.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Triathlon audiences in Germany

See Ironman 70.3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ironman 70.3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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