Ironman 70.3 Audience in Germany
Ironman 70.3 has an estimated audience of 568,384 people in Germany. 43.3% are female, 56.7% are male, average age 35.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bicycle helmet, strava, Ironman World Championship, SV Werder Bremen, Freestyle swimming.
The average Ironman 70.3 fan in Germany is 35.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bicycle helmet, strava, Ironman World Championship, with strongest over-indexing on Bicycle helmet (16.16× the country average). Demographically, the Ironman 70.3 audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Triathlon
Demographics of Ironman 70.3 fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 35.5 |
| Estimated audience size | 568,384 |
Audience persona
The typical Ironman 70.3 fan in Germany is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle helmet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 148,942 | 1.63× |
| Nordrhein-Westfalen | 141,810 | 1.14× |
| Baden-Württemberg | 94,467 | 1.22× |
| Hessen | 59,168 | 1.37× |
| Niedersachsen | 58,880 | 1.07× |
| Berlin | 30,358 | 1.19× |
| Rheinland-Pfalz | 30,132 | 1.06× |
| Hamburg | 23,287 | 1.81× |
| Schleswig-Holstein | 20,825 | 1.02× |
| Brandenburg | 14,517 | 0.82× |
| Sachsen | 12,477 | 0.45× |
| Thüringen | 8,564 | 0.59× |
| Sachsen-Anhalt | 8,401 | 0.57× |
| Mecklenburg-Vorpommern | 8,057 | 0.74× |
| Bremen | 4,347 | 0.89× |
| Saarland | 2,953 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle helmet | 16.16× | Cars & Mobility |
| strava | 18.08× | Sports |
| Ironman World Championship | 21.41× | Sports |
| SV Werder Bremen | 3.71× | Sports |
| Freestyle swimming | 9.39× | Sports |
| Colnago | 11.37× | Cars & Mobility |
| VfB Stuttgart | 3.89× | Sports |
| Orbea | 12.16× | Cars & Mobility |
| Ironman Triathlon | 18× | Sports |
| Chicago Marathon | 20.33× | Sports |
| 2. Bundesliga | 3.38× | Sports |
| Cyclo-cross | 11.88× | Sports |
| 10,000 metres | 13.36× | Sports |
| Competitive swimwear | 20.01× | Sports |
| RB Leipzig | 4.16× | Sports |
| Sports | 1.91× | Sports |
| Eintracht Frankfurt | 2.94× | Sports |
| Ironman Germany | 24.37× | Sports |
| Swimming lessons | 17.59× | Sports |
| Bundesliga | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.95 |
| Sustainability | BALANCE | 1.61 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Early Adopter Mentality | POWER | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Travelling | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 9.4% |
| United Kingdom | 9.0% |
See Ironman 70.3 audiences in other countries
More Triathlon audiences in Germany
- Ironman Triathlon (475,508)
- Ironman World Championship (451,496)
- Ironman Germany (178,895)
- XTERRA Triathlon (121,678)
- Challenge Roth (120,727)
Frequently asked questions
How many fans does Ironman 70.3 have in Germany?
Ironman 70.3 has an estimated audience of 568,384 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ironman 70.3 fans?
43.3% of Ironman 70.3 fans are female, 56.7% are male, with an average age of 35.5 years.
Which brands do Ironman 70.3 fans like most?
Ironman 70.3 fans show strongest brand affinity for Bicycle helmet (16.16×), strava (18.08×), and Ironman World Championship (21.41×) over the country average.
Where do Ironman 70.3 fans live in Germany?
Ironman 70.3 fans in Germany are most concentrated in Bayern (reach 148,942), Nordrhein-Westfalen (reach 141,810), and Baden-Württemberg (reach 94,467). These three regions account for the largest share of the active audience.
What other brands do Ironman 70.3 fans also like?
Beyond Ironman 70.3 itself, the audience over-indexes on strava (18.08×), Ironman World Championship (21.41×), SV Werder Bremen (3.71×), and Freestyle swimming (9.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ironman 70.3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.