Competitive swimwear Audience in Germany
Competitive swimwear has an estimated audience of 326,264 people in Germany. 48.5% are female, 51.5% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chantelle (lingerie), Speedo, Gala, Stitch!, Wonderbra.
The average Competitive swimwear fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chantelle (lingerie), Speedo, Gala, with strongest over-indexing on Chantelle (lingerie) (46.19× the country average). Demographically, the Competitive swimwear audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Competitive swimwear fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 35.2 |
| Estimated audience size | 326,264 |
Audience persona
The typical Competitive swimwear fan in Germany is balanced, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Chantelle (lingerie).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 27,096 | 0.38× |
| Bayern | 20,672 | 0.39× |
| Baden-Württemberg | 19,530 | 0.44× |
| Rheinland-Pfalz | 18,821 | 1.15× |
| Niedersachsen | 17,274 | 0.55× |
| Brandenburg | 15,567 | 1.54× |
| Schleswig-Holstein | 14,251 | 1.22× |
| Sachsen-Anhalt | 13,895 | 1.64× |
| Sachsen | 12,949 | 0.81× |
| Hessen | 12,485 | 0.5× |
| Saarland | 12,263 | 3.06× |
| Berlin | 11,558 | 0.79× |
| Thüringen | 11,197 | 1.35× |
| Hamburg | 8,890 | 1.21× |
| Mecklenburg-Vorpommern | 7,651 | 1.23× |
| Bremen | 1,866 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chantelle (lingerie) | 46.19× | Fashion & Accessoires |
| Speedo | 34.42× | Sports |
| Gala | 2.95× | News |
| Stitch! | 8.99× | Movies & TV |
| Wonderbra | 29.87× | Fashion & Accessoires |
| Swim cap | 27.96× | Sports |
| Harry Potter | 1.71× | Movies & TV |
| Henna | 5.68× | Home & Garden |
| Euphoria | 1.99× | Movies & TV |
| La Senza | 44.22× | Fashion & Accessoires |
| Deichmann | 2.18× | Shopping |
| Boux Avenue | 44.63× | Fashion & Accessoires |
| Child development | 2.9× | Business & Career |
| Beard oil | 12.84× | Beauty & Wellness |
| Dog lovers | 2.58× | Pets & Animals |
| Gina Tricot | 4.75× | Fashion & Accessoires |
| Bikini Beach | 12.53× | Movies & TV |
| Primark | 2.21× | Shopping |
| Street One | 3.15× | Fashion & Accessoires |
| Immobilien | 2.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.7 |
| Sustainability | BALANCE | 1.69 |
| Convenience Orientation | PREMIUM | 1.63 |
| Family Orientation | CONSERVATISM | 1.57 |
| Sports Activity | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Spain | 8.7% |
| Brazil | 7.7% |
See Competitive swimwear audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Competitive swimwear have in Germany?
Competitive swimwear has an estimated audience of 326,264 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Competitive swimwear fans?
48.5% of Competitive swimwear fans are female, 51.5% are male, with an average age of 35.2 years.
Which brands do Competitive swimwear fans like most?
Competitive swimwear fans show strongest brand affinity for Chantelle (lingerie) (46.19×), Speedo (34.42×), and Gala (2.95×) over the country average.
Where do Competitive swimwear fans live in Germany?
Competitive swimwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 27,096), Bayern (reach 20,672), and Baden-Württemberg (reach 19,530). These three regions account for the largest share of the active audience.
What other brands do Competitive swimwear fans also like?
Beyond Competitive swimwear itself, the audience over-indexes on Speedo (34.42×), Gala (2.95×), Stitch! (8.99×), and Wonderbra (29.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Competitive swimwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.