Rascasse Audience Intelligence

Henna Audience in Germany

A data profile of the people who buy, follow and care about Henna in Germany — modelled from more than twelve digital signal sources. Henna has an estimated audience of 2,450,861 people in Germany.

#1610among Topic in Germany#221in Home & Garden

The average Henna fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trabzonspor, Süper Lig, Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (20.25× the country average).

Demographically, the Henna audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Henna fan in Germany is more female, around 37.4 years old, with strong Individualism tendencies and a notable affinity for Trabzonspor.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henna profile in Germany.

Audience size
2.5M
in Germany
Gender
62.7%♀
37.3% male
Age
37.4
average years
Country rank
#2698
Topic in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henna fans

62.7% are female, 37.3% are male, average age 37.4.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Henna audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age37.4
Estimated audience size2,450,861
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Henna audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4921%
50+15%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Henna audience comes from Germany.

Worldwide audience distribution share by country for Henna
CountryShare
Turkey11.6%
United States6.6%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Henna fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.31×
02Hamburg~70K1.30×
03Nordrhein-Westfalen~700K1.25×
04Hessen~200K1.24×
05Bremen~30K1.21×
06Baden-Württemberg~300K1.03×
07Rheinland-Pfalz~100K1.02×
08Bayern~400K0.97×
09Sachsen~100K0.95×
10Niedersachsen~200K0.91×
11Schleswig-Holstein~80K0.89×
12Saarland~30K0.87×
13Brandenburg~60K0.81×
14Thüringen~50K0.81×
15Mecklenburg-Vorpommern~40K0.81×
16Sachsen-Anhalt~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Henna, Germany
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henna audience
#·InterestCategoryAffinity×
01TrendyolShopping21.09×
02TrabzonsporSports20.25×
03Coca-Cola ZeroFood & Beverages20.00×
04Süper LigSports17.00×
05Islamic bankingBusiness & Career16.53×
06Beşiktaş J.K.Sports14.68×
07HürriyetNews14.42×
08Fenerbahçe S.K.Sports14.35×
09TRT HaberMovies & TV13.92×
10Real (hypermarket)Shopping13.35×
11Mavi JeansFashion & Accessoires12.84×
12TRT 1Movies & TV10.59×
13Wedding videographyKids & Family7.66×
14KeratinBeauty & Wellness7.35×
15Turkish AirlinesTravel & Leisure5.95×
16Women's clothingFashion & Accessoires5.48×
17Discounts and allowancesShopping4.64×
18KitchenwareHome & Garden4.32×
19Shopping mallsShopping2.77×
20KitchenHome & Garden2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henna audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.30×
Price SensitivityPREMIUM2.16×
Design AffinityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henna audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.63×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henna have in Germany?

Henna has an estimated audience of 2,450,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Henna fans?

62.7% of Henna fans are female, 37.3% are male, with an average age of 37.4 years.

03

Which brands do Henna fans like most?

Henna fans show strongest brand affinity for Trabzonspor (20.25×), Süper Lig (17×), and Fenerbahçe S.K. (14.35×) over the country average.

04

Where do Henna fans live in Germany?

Henna fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Henna fans also like?

Beyond Henna itself, the audience over-indexes on Süper Lig (17×), Fenerbahçe S.K. (14.35×), Beşiktaş J.K. (14.68×), and Women's clothing (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Henna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Henna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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