Henna Audience in Germany
Henna has an estimated audience of 2,450,861 people in Germany. 62.7% are female, 37.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, Rossmann, Progressive rock, Gil Ofarim, Cachorro.
The average Henna fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, Rossmann, Progressive rock, with strongest over-indexing on Therme Erding (15.59× the country average). Demographically, the Henna audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Henna fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 37.4 |
| Estimated audience size | 2,450,861 |
Audience persona
The typical Henna fan in Germany is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 724,077 | 1.35× |
| Bayern | 373,234 | 0.95× |
| Baden-Württemberg | 356,244 | 1.07× |
| Hessen | 250,171 | 1.34× |
| Niedersachsen | 215,108 | 0.9× |
| Berlin | 153,763 | 1.4× |
| Rheinland-Pfalz | 125,730 | 1.02× |
| Sachsen | 105,353 | 0.88× |
| Schleswig-Holstein | 77,515 | 0.88× |
| Hamburg | 77,100 | 1.39× |
| Brandenburg | 54,100 | 0.71× |
| Thüringen | 43,608 | 0.7× |
| Sachsen-Anhalt | 40,088 | 0.63× |
| Mecklenburg-Vorpommern | 33,930 | 0.73× |
| Bremen | 25,832 | 1.23× |
| Saarland | 24,637 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 15.59× | Travel & Leisure |
| Rossmann | 1.79× | Shopping |
| Progressive rock | 2.64× | Music & Radio |
| Gil Ofarim | 1.57× | Music & Radio |
| Cachorro | 3.73× | Pets & Animals |
| Snow White (Fables) | 2.4× | Literature |
| Erdek | 22.79× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Erdemli | 16.29× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 11.14× | Business & Career |
| Handmade Gifts | 1.56× | Kids & Family |
| Commercial mortgage | 1.53× | Business & Career |
| Home Delivery | 1.94× | Food & Beverages |
| Jaguar F-Pace | 4.34× | Cars & Mobility |
| MS Mode | 4.45× | Fashion & Accessoires |
| Ipekyol | 2.43× | Shopping |
| Isha Yoga | 5.62× | Sports |
| Picnic | 2.05× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.69× | Music & Radio |
| Ireen Sheer | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.84 |
| Individualism | JOY | 1.77 |
| Design Affinity | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.36 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 11.6% |
| United States | 6.6% |
| Japan | 6.6% |
See Henna audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Henna have in Germany?
Henna has an estimated audience of 2,450,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Henna fans?
62.7% of Henna fans are female, 37.3% are male, with an average age of 37.4 years.
Which brands do Henna fans like most?
Henna fans show strongest brand affinity for Therme Erding (15.59×), Rossmann (1.79×), and Progressive rock (2.64×) over the country average.
Where do Henna fans live in Germany?
Henna fans in Germany are most concentrated in Nordrhein-Westfalen (reach 724,077), Bayern (reach 373,234), and Baden-Württemberg (reach 356,244). These three regions account for the largest share of the active audience.
What other brands do Henna fans also like?
Beyond Henna itself, the audience over-indexes on Rossmann (1.79×), Progressive rock (2.64×), Gil Ofarim (1.57×), and Cachorro (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Henna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.