Henna Audience in United States

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Henna has an estimated audience of 2,606,741 people in United States. 65.5% are female, 34.5% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Natural rubber, Combat sport, Nebraska Cornhuskers football, JDSU.

The average Henna fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Natural rubber, Combat sport, with strongest over-indexing on Bank account (4.26× the country average). Demographically, the Henna audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Henna fans

Demographic split for Henna audience in United States
MetricValue
Female65.5%
Male34.5%
Average age37.3
Estimated audience size2,606,741

Audience persona

The typical Henna fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Henna in United States
RegionReachAffinity
California307,5311.07×
Texas277,6231.24×
Florida206,8421.17×
New York190,4521.31×
Georgia113,2521.41×
Illinois94,8611.09×
Pennsylvania93,1111.06×
Ohio89,4081.11×
North Carolina83,8301.07×
Michigan82,9031.22×
Virginia75,9211.2×
New Jersey74,0191.12×
Maryland61,9271.38×
Washington54,9221.05×
Massachusetts52,9321.03×
Minnesota51,9841.39×
Tennessee48,8400.93×
Arizona47,9700.9×
Indiana47,2450.99×
Missouri46,1981.1×
Louisiana40,8671.22×
Colorado38,3740.93×
Wisconsin37,0450.94×
South Carolina35,9810.92×
Alabama33,7810.93×
Connecticut30,3701.16×
Oregon29,6180.99×
Kentucky28,5540.87×
Oklahoma25,8940.89×
Utah24,4371.05×
Mississippi24,1491.12×
Nevada21,4040.85×
Kansas19,7150.96×
Iowa19,0630.89×
Arkansas18,7420.87×
Nebraska14,2711.09×
Hawaii13,4891.2×
New Mexico11,5200.88×
Idaho11,0870.85×
Washington, District of Columbia8,8201.13×
Maine8,2890.89×
New Hampshire8,2030.8×
Rhode Island7,9210.95×
West Virginia6,8430.56×
Delaware6,8290.95×
Montana4,8350.67×
South Dakota4,6450.77×
Alaska4,2160.76×
North Dakota4,1720.78×
Vermont3,2480.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henna audience
BrandAffinityCategory
Bank account4.26×Business & Career
Natural rubber2.67×Cars & Mobility
Combat sport2×Sports
Nebraska Cornhuskers football4.01×Sports
JDSU2.89×Business & Career
Nasal cavity7.31×Health
Jesse Plemons3.02×Movies & TV
Howlite22.54×Fashion & Accessoires
Home equity1.67×Home & Garden
Mothercare2.56×Kids & Family
Jaws4.12×Movies & TV
Cachorro4.02×Pets & Animals
Tierra Cali5.44×Travel & Leisure
Staycation2.24×Home & Garden
Noodle (Gorillaz)1.98×Music & Radio
Halsey, Oregon4.35×Travel & Leisure
University of the French West Indies and Guiana46.47×Business & Career
Urban horticulture1.76×Home & Garden
Nipsey Hussle2.86×Music & Radio
Home staging2.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henna audience
TraitClusterScore
Design AffinityPREMIUM1.9
Luxury OrientationPREMIUM1.72
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.5
DIY MentalityTHRILL1.47
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Henna
CountryShare
Turkey11.6%
United States6.6%
Japan6.6%

See Henna audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Henna have in United States?

Henna has an estimated audience of 2,606,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Henna fans?

65.5% of Henna fans are female, 34.5% are male, with an average age of 37.3 years.

Which brands do Henna fans like most?

Henna fans show strongest brand affinity for Bank account (4.26×), Natural rubber (2.67×), and Combat sport (2×) over the country average.

Where do Henna fans live in United States?

Henna fans in United States are most concentrated in California (reach 307,531), Texas (reach 277,623), and Florida (reach 206,842). These three regions account for the largest share of the active audience.

What other brands do Henna fans also like?

Beyond Henna itself, the audience over-indexes on Natural rubber (2.67×), Combat sport (2×), Nebraska Cornhuskers football (4.01×), and JDSU (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.