Rascasse Audience Intelligence

DeFacto Target Market in United States

A data profile of the people who buy, follow and care about DeFacto in United States — modelled from more than twelve digital signal sources. DeFacto has an estimated audience of 704,342 people in United States.

#3071among Brand in United States#1143in Fashion & Accessoires

The average DeFacto fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include LC Waikiki, Pull&Bear, The Holiday, with strongest over-indexing on LC Waikiki (430.69× the country average).

Demographically, the DeFacto audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeFacto fan in United States is more female, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LC Waikiki.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeFacto profile in United States.

Audience size
704K
in United States
Gender
56.7%♀
43.3% male
Age
32.3
average years
Country rank
#29801
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeFacto

56.7% are female, 43.3% are male, average age 32.3.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for DeFacto audience in United States
MetricValue
Female56.7%
Male43.3%
Average age32.3
Estimated audience size704,342
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the DeFacto audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3914%
40-4913%
50+12%
Fig. 04

Worldwide distribution

4.3%

of the worldwide DeFacto audience comes from United States.

Worldwide audience distribution share by country for DeFacto
CountryShare
Germany4.4%
United States4.3%
Egypt4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeFacto audience in United States is strongest.

Fig. 05

Top regions by affinity

DeFacto customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.43×
02Washington~20K1.39×
03Massachusetts~20K1.38×
04New York~50K1.34×
05Virginia~20K1.30×
06Vermont~2K1.30×
07California~100K1.26×
08Oregon~10K1.24×
09New Hampshire~3K1.18×
10Maine~3K1.15×
11Connecticut~8K1.12×
12Maryland~10K1.10×
13Hawaii~3K1.09×
14Alaska~2K1.09×
15Rhode Island~2K1.08×
16Colorado~10K1.07×
17Minnesota~10K1.02×
18Pennsylvania~20K1.01×
19Illinois~20K1.01×
20New Jersey~20K0.99×
21Utah~6K0.98×
22Iowa~6K0.97×
23Montana~2K0.95×
24Wisconsin~10K0.94×
25North Carolina~20K0.93×
26Idaho~3K0.93×
27Georgia~20K0.92×
28Michigan~20K0.90×
29Missouri~10K0.90×
30Kansas~5K0.89×
31Oklahoma~7K0.88×
32Nebraska~3K0.88×
33Indiana~10K0.87×
34New Mexico~3K0.87×
35Texas~50K0.86×
36Ohio~20K0.86×
37Tennessee~10K0.86×
38West Virginia~3K0.86×
39Arizona~10K0.85×
40South Carolina~9K0.84×
41Louisiana~8K0.83×
42Delaware~2K0.83×
43South Dakota~1K0.83×
44North Dakota~1K0.83×
45Kentucky~7K0.81×
46Nevada~6K0.81×
47Florida~40K0.80×
48Arkansas~5K0.80×
49Alabama~8K0.77×
50Mississippi~4K0.76×
Fig. 06

Affinity by region

Affinity by region — DeFacto, United States
0.76×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeFacto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeFacto audience
#·InterestCategoryAffinity×
01LC WaikikiFashion & Accessoires430.69×
02IpekyolShopping368.33×
03Radio TodayMusic & Radio242.79×
04Esra ErolMovies & TV222.76×
05Pull&BearFashion & Accessoires190.71×
06MudoShopping149.87×
07DenizbankBusiness & Career141.20×
08BursaTravel & Leisure94.50×
09İzmirTravel & Leisure84.58×
10MarmarisTravel & Leisure84.58×
11StradivariusShopping76.65×
12LINETechnology & Electronics57.20×
13Extraordinary DessertsFood & Beverages53.93×
14The HolidayMovies & TV39.54×
15TunicFashion & Accessoires37.90×
16TracksuitFashion & Accessoires33.79×
17BaghdadTravel & Leisure20.55×
18HennaHome & Garden20.00×
19AnkaraTravel & Leisure20.00×
20ClothingFashion & Accessoires2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeFacto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeFacto audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.95×
TravellingTHRILL2.46×
SpiritualityBALANCE2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeFacto audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Need for SecurityCONSERVATISM0.95×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeFacto's target market in United States?

DeFacto's target market in United States covers an estimated 704,342 people, concentrated in California and New York.

02

What is the gender split and age of DeFacto customers?

56.7% of the DeFacto audience are female, 43.3% are male, with an average age of 32.3 years.

03

Which brands do DeFacto fans like most?

DeFacto fans show strongest brand affinity for LC Waikiki (430.69×), Pull&Bear (190.71×), and The Holiday (39.54×) over the country average.

04

Where do DeFacto fans live in United States?

DeFacto fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do DeFacto fans also like?

Beyond DeFacto itself, the audience over-indexes on Pull&Bear (190.71×), The Holiday (39.54×), LINE (57.2×), and Bursa (94.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See DeFacto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DeFacto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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