DeFacto Audience in United States
DeFacto has an estimated audience of 706,129 people in United States. 56.7% are female, 43.3% are male, average age 32.3. Top regions: California, New York, Texas. Top brand affinities: LC Waikiki, Pull&Bear, The Holiday, LINE, Bursa.
The average DeFacto fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include LC Waikiki, Pull&Bear, The Holiday, with strongest over-indexing on LC Waikiki (430.69× the country average). Demographically, the DeFacto audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of DeFacto fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 32.3 |
| Estimated audience size | 706,129 |
Audience persona
The typical DeFacto fan in United States is more female, around 32.3 years old, with strong Tradition tendencies and a notable affinity for LC Waikiki.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 105,054 | 1.35× |
| New York | 57,012 | 1.44× |
| Texas | 54,745 | 0.9× |
| Florida | 39,255 | 0.82× |
| Illinois | 25,013 | 1.06× |
| Virginia | 24,242 | 1.41× |
| Pennsylvania | 24,179 | 1.02× |
| Georgia | 20,888 | 0.96× |
| Washington | 20,808 | 1.47× |
| Massachusetts | 20,332 | 1.46× |
| North Carolina | 19,931 | 0.94× |
| Ohio | 19,101 | 0.88× |
| New Jersey | 18,301 | 1.02× |
| Michigan | 17,001 | 0.92× |
| Maryland | 13,793 | 1.14× |
| Tennessee | 12,528 | 0.88× |
| Colorado | 12,514 | 1.12× |
| Arizona | 12,476 | 0.87× |
| Indiana | 10,973 | 0.85× |
| Oregon | 10,545 | 1.3× |
| Minnesota | 10,426 | 1.03× |
| Missouri | 10,262 | 0.9× |
| Wisconsin | 9,902 | 0.93× |
| South Carolina | 8,177 | 0.77× |
| Connecticut | 8,064 | 1.14× |
| Alabama | 7,402 | 0.75× |
| Louisiana | 7,182 | 0.79× |
| Kentucky | 6,785 | 0.77× |
| Oklahoma | 6,557 | 0.84× |
| Utah | 6,289 | 0.99× |
| Washington, District of Columbia | 5,757 | 2.71× |
| Nevada | 5,673 | 0.83× |
| Iowa | 4,708 | 0.81× |
| Kansas | 4,690 | 0.84× |
| Arkansas | 4,271 | 0.73× |
| Mississippi | 3,659 | 0.63× |
| Hawaii | 3,334 | 1.1× |
| New Hampshire | 3,294 | 1.18× |
| Idaho | 3,086 | 0.87× |
| New Mexico | 2,928 | 0.83× |
| Nebraska | 2,896 | 0.82× |
| Maine | 2,808 | 1.11× |
| West Virginia | 2,539 | 0.77× |
| Rhode Island | 2,426 | 1.08× |
| Montana | 1,739 | 0.89× |
| Vermont | 1,610 | 1.3× |
| Alaska | 1,543 | 1.02× |
| Delaware | 1,445 | 0.74× |
| South Dakota | 1,052 | 0.64× |
| North Dakota | 939 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LC Waikiki | 430.69× | Fashion & Accessoires |
| Pull&Bear | 190.71× | Fashion & Accessoires |
| The Holiday | 39.54× | Movies & TV |
| LINE | 57.2× | Technology & Electronics |
| Bursa | 94.5× | Travel & Leisure |
| Stradivarius | 76.65× | Shopping |
| İzmir | 84.58× | Travel & Leisure |
| Tracksuit | 33.79× | Fashion & Accessoires |
| Tunic | 37.9× | Fashion & Accessoires |
| Marmaris | 84.58× | Travel & Leisure |
| Extraordinary Desserts | 53.93× | Food & Beverages |
| Clothing | 2.9× | Fashion & Accessoires |
| Esra Erol | 222.76× | Movies & TV |
| Radio Today | 242.79× | Music & Radio |
| Henna | 20× | Home & Garden |
| Ankara | 20× | Travel & Leisure |
| Baghdad | 20.55× | Travel & Leisure |
| Ipekyol | 368.33× | Shopping |
| Joshua Jackson | 15.13× | Movies & TV |
| Denizbank | 141.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.36 |
| Spirituality | BALANCE | 1.31 |
| Quality Awareness | PREMIUM | 1.24 |
| Social Media Usage | JOY | 1.22 |
| Need for Security | CONSERVATISM | 1.16 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 4.9% |
| United States | 4.8% |
| Egypt | 4.7% |
See DeFacto audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does DeFacto have in United States?
DeFacto has an estimated audience of 706,129 people in United States, concentrated in California and New York.
What is the gender split and age of DeFacto fans?
56.7% of DeFacto fans are female, 43.3% are male, with an average age of 32.3 years.
Which brands do DeFacto fans like most?
DeFacto fans show strongest brand affinity for LC Waikiki (430.69×), Pull&Bear (190.71×), and The Holiday (39.54×) over the country average.
Where do DeFacto fans live in United States?
DeFacto fans in United States are most concentrated in California (reach 105,054), New York (reach 57,012), and Texas (reach 54,745). These three regions account for the largest share of the active audience.
What other brands do DeFacto fans also like?
Beyond DeFacto itself, the audience over-indexes on Pull&Bear (190.71×), The Holiday (39.54×), LINE (57.2×), and Bursa (94.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DeFacto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.