Rascasse Audience Intelligence

İzmir Audience in United States

A data profile of the people who buy, follow and care about İzmir in United States — modelled from more than twelve digital signal sources. İzmir has an estimated audience of 706,566 people in United States.

#382among City in United States#2868among POI in United States#2292in Travel & Leisure

The average İzmir fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bodrum, The Holiday, DeFacto, with strongest over-indexing on Bodrum (202.65× the country average).

Demographically, the İzmir audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical İzmir fan in United States is balanced, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Bodrum.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the İzmir profile in United States.

Audience size
707K
in United States
Gender
49.0%♀
51.0% male
Age
37.1
average years
Country rank
#29748
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of İzmir fans

49.0% are female, 51.0% are male, average age 37.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for İzmir audience in United States
MetricValue
Female49.0%
Male51.0%
Average age37.1
Estimated audience size706,566
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the İzmir audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

3.1%

of the worldwide İzmir audience comes from United States.

Worldwide audience distribution share by country for İzmir
CountryShare
Turkey21.5%
Germany6.8%
United States3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the İzmir audience in United States is strongest.

Fig. 05

Top regions by affinity

İzmir fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.94×
02New York~70K1.65×
03California~100K1.51×
04Virginia~20K1.37×
05Louisiana~10K1.35×
06Washington~20K1.31×
07Massachusetts~20K1.31×
08New Jersey~20K1.30×
09Illinois~30K1.13×
10Maryland~10K1.09×
11Connecticut~8K1.09×
12Florida~50K1.08×
13Georgia~20K1.03×
14Oregon~8K1.02×
15Vermont~1K1.01×
16Colorado~10K1.00×
17Montana~2K1.00×
18South Dakota~2K1.00×
19New Hampshire~3K0.99×
20Rhode Island~2K0.99×
21Missouri~10K0.98×
22Delaware~2K0.98×
23Alaska~1K0.98×
24Tennessee~10K0.97×
25Maine~2K0.97×
26Nebraska~3K0.95×
27North Carolina~20K0.94×
28Idaho~3K0.94×
29Pennsylvania~20K0.93×
30North Dakota~1K0.93×
31Kentucky~8K0.92×
32Wisconsin~10K0.91×
33Nevada~6K0.91×
34Hawaii~3K0.91×
35Arizona~10K0.90×
36South Carolina~10K0.90×
37Utah~6K0.89×
38New Mexico~3K0.89×
39Texas~50K0.88×
40Minnesota~9K0.87×
41Kansas~5K0.87×
42West Virginia~3K0.87×
43Michigan~20K0.86×
44Oklahoma~7K0.84×
45Iowa~5K0.84×
46Indiana~10K0.83×
47Mississippi~5K0.83×
48Arkansas~5K0.82×
49Ohio~20K0.81×
50Alabama~8K0.79×
Fig. 06

Affinity by region

Affinity by region — İzmir, United States
0.79×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the İzmir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for İzmir audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure202.65×
02DeFactoFashion & Accessoires84.58×
03Cultural tourismTravel & Leisure59.10×
04The HolidayMovies & TV47.90×
05TrendyolShopping40.63×
06Drone racingSports30.83×
07StradivariusShopping27.27×
08International educationBusiness & Career25.66×
09Saint PetersburgTravel & Leisure22.64×
10TracksuitFashion & Accessoires22.00×
11Burj KhalifaTravel & Leisure20.67×
12LouvreTravel & Leisure16.26×
13TunicFashion & Accessoires15.23×
14Argentina national football teamSports14.65×
15Novak DjokovicSports11.17×
16TripAdvisorTravel & Leisure7.49×
17CarpetHome & Garden6.21×
18Google NewsNews5.01×
19Planet FitnessSports2.66×
20Women's clothingFashion & Accessoires2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the İzmir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by İzmir audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.69×
Community OrientationOPEN2.56×
PatriotismCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by İzmir audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
CreativityOPEN0.89×
IndividualismJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does İzmir have in United States?

İzmir has an estimated audience of 706,566 people in United States, concentrated in California and New York.

02

What is the gender split and age of İzmir fans?

49.0% of İzmir fans are female, 51.0% are male, with an average age of 37.1 years.

03

Which brands do İzmir fans like most?

İzmir fans show strongest brand affinity for Bodrum (202.65×), The Holiday (47.9×), and DeFacto (84.58×) over the country average.

04

Where do İzmir fans live in United States?

İzmir fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do İzmir fans also like?

Beyond İzmir itself, the audience over-indexes on The Holiday (47.9×), DeFacto (84.58×), Cultural tourism (59.1×), and International education (25.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See İzmir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for İzmir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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