Rascasse Audience Intelligence

Saint Petersburg Audience in United States

A data profile of the people who buy, follow and care about Saint Petersburg in United States — modelled from more than twelve digital signal sources. Saint Petersburg has an estimated audience of 1,496,938 people in United States.

#254among City in United States#1474among POI in United States#1351in Travel & Leisure

The average Saint Petersburg fan in United States is 43.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Mariinsky Ballet, Paris Opera Ballet, Cultural history, with strongest over-indexing on Mariinsky Ballet (99.78× the country average).

Demographically, the Saint Petersburg audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saint Petersburg fan in United States is more female, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Mariinsky Ballet.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saint Petersburg profile in United States.

Audience size
1.5M
in United States
Gender
55.6%♀
44.4% male
Age
43.6
average years
Country rank
#17799
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saint Petersburg fans

55.6% are female, 44.4% are male, average age 43.6.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Saint Petersburg audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.6
Estimated audience size1,496,938
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Saint Petersburg audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Saint Petersburg audience comes from United States.

Worldwide audience distribution share by country for Saint Petersburg
CountryShare
United States10.7%
Germany6.6%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saint Petersburg audience in United States is strongest.

Fig. 05

Top regions by affinity

Saint Petersburg fans by region: top regions in United States
#RegionReachAffinity×
01Florida~600K6.22×
02Washington, District of Columbia~7K1.55×
03Alaska~5K1.55×
04Massachusetts~40K1.28×
05New York~100K1.22×
06Colorado~30K1.20×
07Virginia~40K1.17×
08Connecticut~20K1.15×
09New Hampshire~7K1.13×
10Georgia~50K1.12×
11New Jersey~40K1.12×
12Vermont~3K1.11×
13Pennsylvania~50K1.06×
14Maine~6K1.03×
15Illinois~50K1.02×
16Washington~30K1.02×
17Maryland~30K1.02×
18Rhode Island~5K1.00×
19North Carolina~40K0.97×
20Ohio~40K0.95×
21Tennessee~30K0.95×
22North Dakota~3K0.94×
23South Carolina~20K0.92×
24California~200K0.91×
25Minnesota~20K0.91×
26Wisconsin~20K0.90×
27Iowa~10K0.90×
28Michigan~30K0.89×
29Oregon~20K0.89×
30South Dakota~3K0.89×
31Indiana~20K0.87×
32Kentucky~20K0.87×
33Kansas~10K0.86×
34Nebraska~6K0.86×
35Texas~100K0.84×
36Delaware~3K0.84×
37Idaho~6K0.83×
38West Virginia~6K0.83×
39Montana~3K0.83×
40Utah~10K0.82×
41Louisiana~20K0.81×
42Missouri~20K0.80×
43Arkansas~10K0.80×
44Nevada~10K0.79×
45Oklahoma~10K0.78×
46Hawaii~5K0.78×
47New Mexico~6K0.75×
48Mississippi~9K0.72×
49Arizona~20K0.64×
50Alabama~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Saint Petersburg, United States
0.59×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saint Petersburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saint Petersburg audience
#·InterestCategoryAffinity×
01Mariinsky BalletArts & Culture99.78×
02Paris Opera BalletArts & Culture81.68×
03The Royal BalletArts & Culture33.14×
04Al Ahly SCSports29.94×
05BodrumTravel & Leisure27.64×
06Ukrainian languagePolitics & Society24.86×
07KievTravel & Leisure16.96×
08Cultural historyArts & Culture16.14×
09Classical balletArts & Culture14.52×
10Ski mountaineeringSports14.31×
11Package tourTravel & Leisure13.59×
12Video editing softwareTechnology & Electronics12.00×
13GovernmentPolitics & Society11.99×
14UkraineTravel & Leisure11.63×
15Rhianna (singer)Music & Radio11.16×
16Node.jsTechnology & Electronics10.94×
17VOOTechnology & Electronics7.57×
18TikTokInternet & Social Media3.66×
19SupermanMovies & TV3.39×
20FIFA World CupSports3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saint Petersburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saint Petersburg audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.16×
PatriotismCONSERVATISM3.12×
Risk AppetiteTHRILL2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saint Petersburg audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Need for SecurityCONSERVATISM0.89×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saint Petersburg have in United States?

Saint Petersburg has an estimated audience of 1,496,938 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Saint Petersburg fans?

55.6% of Saint Petersburg fans are female, 44.4% are male, with an average age of 43.6 years.

03

Which brands do Saint Petersburg fans like most?

Saint Petersburg fans show strongest brand affinity for Mariinsky Ballet (99.78×), Paris Opera Ballet (81.68×), and Cultural history (16.14×) over the country average.

04

Where do Saint Petersburg fans live in United States?

Saint Petersburg fans in United States are most concentrated in Florida (reach ~600K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Saint Petersburg fans also like?

Beyond Saint Petersburg itself, the audience over-indexes on Paris Opera Ballet (81.68×), Cultural history (16.14×), Government (11.99×), and Ski mountaineering (14.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Petersburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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