Saint Petersburg Audience in United States

Saint Petersburg logo

Saint Petersburg has an estimated audience of 1,496,938 people in United States. 55.6% are female, 44.4% are male, average age 43.6. Top regions: Florida, California, New York. Top brand affinities: Mariinsky Ballet, Paris Opera Ballet, Cultural history, Government, Ski mountaineering.

The average Saint Petersburg fan in United States is 43.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Mariinsky Ballet, Paris Opera Ballet, Cultural history, with strongest over-indexing on Mariinsky Ballet (99.78× the country average). Demographically, the Saint Petersburg audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Saint Petersburg fans

Demographic split for Saint Petersburg audience in United States
MetricValue
Female55.6%
Male44.4%
Average age43.6
Estimated audience size1,496,938

Audience persona

The typical Saint Petersburg fan in United States is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mariinsky Ballet.

Top regions in United States

Top regions ranked by reach for Saint Petersburg in United States
RegionReachAffinity
Florida672,6536.64×
California142,5800.87×
New York108,8411.3×
Texas106,2720.83×
Illinois53,8941.08×
Georgia53,8061.17×
Pennsylvania52,7771.05×
Ohio45,2420.98×
North Carolina44,3390.98×
New Jersey43,8791.15×
Virginia43,2201.19×
Massachusetts39,0881.33×
Michigan35,8150.91×
Washington30,1341×
Colorado29,7431.26×
Tennessee29,0120.97×
Maryland26,5221.03×
Indiana23,9070.87×
South Carolina21,0700.94×
Wisconsin20,4930.91×
Minnesota19,7780.92×
Missouri19,3530.8×
Connecticut17,7641.18×
Kentucky16,3280.87×
Louisiana15,3580.8×
Oregon14,8840.87×
Oklahoma11,9730.72×
Iowa10,7530.87×
Utah10,7320.8×
Nevada10,6100.73×
Kansas9,8850.84×
Arkansas9,3830.76×
Mississippi7,9210.64×
Washington, District of Columbia7,2491.61×
New Hampshire6,7441.14×
Nebraska6,2180.83×
Idaho5,7530.77×
Maine5,5131.03×
West Virginia5,2030.75×
New Mexico4,9890.66×
Rhode Island4,6660.98×
Arizona4,2680.14×
Hawaii4,1190.64×
Delaware3,0960.75×
Montana3,0710.74×
Vermont2,8281.08×
South Dakota2,8140.81×
North Dakota2,6810.87×
Alabama2,5800.12×
Wyoming1,3990.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saint Petersburg audience
BrandAffinityCategory
Mariinsky Ballet99.78×Arts & Culture
Paris Opera Ballet81.68×Arts & Culture
Cultural history16.14×Arts & Culture
Government11.99×Politics & Society
Ski mountaineering14.31×Sports
The Royal Ballet33.14×Arts & Culture
Ukrainian language24.86×Politics & Society
Bodrum27.64×Travel & Leisure
Superman3.39×Movies & TV
Ukraine11.63×Travel & Leisure
Rhianna (singer)11.16×Music & Radio
TikTok3.66×Internet & Social Media
Node.js10.94×Technology & Electronics
Kiev16.96×Travel & Leisure
Al Ahly SC29.94×Sports
VOO7.57×Technology & Electronics
Classical ballet14.52×Arts & Culture
Package tour13.59×Travel & Leisure
Video editing software12×Technology & Electronics
PENTAGON16.05×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saint Petersburg audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.02
Community OrientationOPEN2.3
Design AffinityPREMIUM2.21
PatriotismCONSERVATISM1.81
Pet OwnershipJOY1.73
SustainabilityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Saint Petersburg
CountryShare
United States10.7%
Germany6.6%
Japan5.1%

See Saint Petersburg audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Saint Petersburg have in United States?

Saint Petersburg has an estimated audience of 1,496,938 people in United States, concentrated in Florida and California.

What is the gender split and age of Saint Petersburg fans?

55.6% of Saint Petersburg fans are female, 44.4% are male, with an average age of 43.6 years.

Which brands do Saint Petersburg fans like most?

Saint Petersburg fans show strongest brand affinity for Mariinsky Ballet (99.78×), Paris Opera Ballet (81.68×), and Cultural history (16.14×) over the country average.

Where do Saint Petersburg fans live in United States?

Saint Petersburg fans in United States are most concentrated in Florida (reach 672,653), California (reach 142,580), and New York (reach 108,841). These three regions account for the largest share of the active audience.

What other brands do Saint Petersburg fans also like?

Beyond Saint Petersburg itself, the audience over-indexes on Paris Opera Ballet (81.68×), Cultural history (16.14×), Government (11.99×), and Ski mountaineering (14.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saint Petersburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.