Rascasse Audience Intelligence

Mariinsky Ballet Audience in United States

A data profile of the people who buy, follow and care about Mariinsky Ballet in United States — modelled from more than twelve digital signal sources. Mariinsky Ballet has an estimated audience of 511,751 people in United States.

#3among Ballet company in United States#3779among POI in United States#337in Arts & Culture

The average Mariinsky Ballet fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Saint Petersburg, Ballet shoe, International education, with strongest over-indexing on Saint Petersburg (99.78× the country average).

Demographically, the Mariinsky Ballet audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mariinsky Ballet fan in United States is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Saint Petersburg.

Category: Arts & Culture · Type: POI · Subtype: Ballet company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mariinsky Ballet profile in United States.

Audience size
512K
in United States
Gender
65.8%♀
34.2% male
Age
39.2
average years
Country rank
#36169
POI in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mariinsky Ballet fans

65.8% are female, 34.2% are male, average age 39.2.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Mariinsky Ballet audience in United States
MetricValue
Female65.8%
Male34.2%
Average age39.2
Estimated audience size511,751
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Mariinsky Ballet audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Mariinsky Ballet audience comes from United States.

Worldwide audience distribution share by country for Mariinsky Ballet
CountryShare
United States21.6%
Japan18.3%
Italy10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mariinsky Ballet audience in United States is strongest.

Fig. 05

Top regions by affinity

Mariinsky Ballet fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~1K1.31×
02Alaska~1K1.26×
03North Dakota~1K1.21×
04Washington, District of Columbia~2K1.19×
05Rhode Island~2K1.18×
06Montana~2K1.16×
07South Dakota~1K1.15×
08Maine~2K1.11×
09Hawaii~2K1.10×
10Delaware~2K1.10×
11New Hampshire~2K1.09×
12Mississippi~5K1.08×
13Idaho~3K1.06×
14West Virginia~3K1.06×
15New Mexico~3K1.04×
16Massachusetts~10K1.00×
17Nebraska~3K1.00×
18Arkansas~4K0.98×
19Iowa~4K0.97×
20New York~30K0.96×
21Maryland~8K0.96×
22Kansas~4K0.96×
23Oklahoma~5K0.95×
24Utah~4K0.95×
25California~50K0.93×
26Louisiana~6K0.93×
27Connecticut~5K0.93×
28Virginia~10K0.92×
29Kentucky~6K0.92×
30Nevada~5K0.92×
31Alabama~6K0.91×
32Oregon~5K0.91×
33South Carolina~7K0.89×
34Wisconsin~7K0.89×
35Washington~9K0.88×
36Tennessee~9K0.88×
37Missouri~7K0.88×
38Colorado~7K0.88×
39Minnesota~6K0.88×
40Indiana~8K0.87×
41Arizona~9K0.85×
42Ohio~10K0.84×
43New Jersey~10K0.84×
44Michigan~10K0.83×
45Georgia~10K0.81×
46North Carolina~10K0.81×
47Pennsylvania~10K0.79×
48Illinois~10K0.79×
49Florida~20K0.70×
50Texas~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Mariinsky Ballet, United States
0.66×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mariinsky Ballet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mariinsky Ballet audience
#·InterestCategoryAffinity×
01Saint PetersburgTravel & Leisure99.78×
02Ballet shoeFashion & Accessoires68.42×
03Dance AcademyMovies & TV48.65×
04International educationBusiness & Career32.41×
05Pole danceSports22.72×
06Dance MomsMovies & TV19.42×
07FlirtingKids & Family15.03×
08BodrumTravel & Leisure13.55×
09Artistic gymnasticsSports11.25×
10Crazy, Stupid, Love.Movies & TV10.34×
11Gender studiesPolitics & Society9.92×
12TinderInternet & Social Media7.59×
13Broadway theatreTravel & Leisure7.36×
14Art DecoArts & Culture6.80×
15Folk musicMusic & Radio4.79×
16Non-alcoholic beverageFood & Beverages4.64×
17GymnasticsSports3.79×
18Digital photographyBusiness & Career3.06×
19RadioTechnology & Electronics2.58×
20ClothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mariinsky Ballet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mariinsky Ballet audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.79×
TraditionCONSERVATISM2.58×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mariinsky Ballet audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Convenience OrientationPREMIUM0.88×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mariinsky Ballet have in United States?

Mariinsky Ballet has an estimated audience of 511,751 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mariinsky Ballet fans?

65.8% of Mariinsky Ballet fans are female, 34.2% are male, with an average age of 39.2 years.

03

Which brands do Mariinsky Ballet fans like most?

Mariinsky Ballet fans show strongest brand affinity for Saint Petersburg (99.78×), Ballet shoe (68.42×), and International education (32.41×) over the country average.

04

Where do Mariinsky Ballet fans live in United States?

Mariinsky Ballet fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mariinsky Ballet fans also like?

Beyond Mariinsky Ballet itself, the audience over-indexes on Ballet shoe (68.42×), International education (32.41×), Broadway theatre (7.36×), and Dance Moms (19.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mariinsky Ballet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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