Flirting Audience in United States

Flirting logo

Flirting has an estimated audience of 1,665,469 people in United States. 55.1% are female, 44.9% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Novella, Choreography, Gay Love, Performance, Pole dance.

The average Flirting fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Novella, Choreography, Gay Love, with strongest over-indexing on Novella (12.74× the country average). Demographically, the Flirting audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Flirting fans

Demographic split for Flirting audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.8
Estimated audience size1,665,469

Audience persona

The typical Flirting fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Novella.

Top regions in United States

Top regions ranked by reach for Flirting in United States
RegionReachAffinity
California209,8401.15×
Texas159,5411.11×
Florida111,7010.99×
New York97,4561.05×
North Carolina71,2701.42×
Georgia69,3651.35×
Illinois54,3040.98×
Pennsylvania52,2030.93×
Virginia48,3051.19×
Ohio46,9870.92×
Missouri45,4441.69×
Washington40,1631.2×
Michigan37,8180.87×
New Jersey36,1860.85×
Arizona33,4300.98×
Tennessee32,3630.97×
Maryland31,4371.1×
Indiana30,1550.99×
Massachusetts29,4130.9×
South Carolina26,2221.05×
Alabama25,4971.1×
Wisconsin25,2101.01×
Kentucky24,5671.18×
Louisiana24,0361.12×
Minnesota23,5560.99×
Colorado22,7800.87×
Oklahoma19,2651.04×
Oregon18,4570.97×
Nevada17,4491.08×
Connecticut17,0061.02×
Iowa16,6661.21×
Arkansas15,5081.13×
Mississippi14,7201.07×
Kansas13,0230.99×
Utah12,6590.85×
New Mexico7,9400.95×
West Virginia7,9061.02×
Nebraska7,8250.94×
Hawaii7,2151.01×
Idaho6,9780.84×
Washington, District of Columbia5,8311.16×
New Hampshire4,7170.72×
Maine4,5840.77×
Alaska4,2751.2×
Delaware3,5520.77×
Rhode Island3,5330.67×
Montana3,3880.73×
South Dakota3,0770.8×
North Dakota2,9310.86×
Wyoming1,7960.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flirting audience
BrandAffinityCategory
Novella12.74×Literature
Choreography9×Sports
Gay Love7.94×Politics & Society
Performance11.38×Business & Career
Pole dance15.15×Sports
Dance2.54×Business & Career
Jazz dance8.57×Sports
African diaspora culture10.91×Politics & Society
Dance studio4.95×Sports
The Royal Ballet14.57×Arts & Culture
American Ballet Theatre11.63×Arts & Culture
Competitive dance8.98×Sports
Body piercing4.46×Fashion & Accessoires
New York City Ballet12.45×Arts & Culture
Fitness and figure competition4.33×Sports
Modern dance4.77×Music & Radio
Speed dating18.69×Kids & Family
Alternative dance5.65×Music & Radio
Tattoos and Tattoo Art3.77×Fashion & Accessoires
Tattoo ink3.09×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flirting audience
TraitClusterScore
ExtroversionTHRILL1.38
MindfulnessBALANCE1.31
LGBTQ+ IdentityOPEN1.29
Urban LifestyleOPEN1.14
Quality AwarenessPREMIUM1.11
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Flirting
CountryShare
United States11.8%
Germany6.0%
Italy3.9%

See Flirting audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Flirting have in United States?

Flirting has an estimated audience of 1,665,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Flirting fans?

55.1% of Flirting fans are female, 44.9% are male, with an average age of 34.8 years.

Which brands do Flirting fans like most?

Flirting fans show strongest brand affinity for Novella (12.74×), Choreography (9×), and Gay Love (7.94×) over the country average.

Where do Flirting fans live in United States?

Flirting fans in United States are most concentrated in California (reach 209,840), Texas (reach 159,541), and Florida (reach 111,701). These three regions account for the largest share of the active audience.

What other brands do Flirting fans also like?

Beyond Flirting itself, the audience over-indexes on Choreography (9×), Gay Love (7.94×), Performance (11.38×), and Pole dance (15.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flirting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.