Rascasse Audience Intelligence

Flirting Audience in United States

A data profile of the people who buy, follow and care about Flirting in United States — modelled from more than twelve digital signal sources. Flirting has an estimated audience of 1,665,469 people in United States.

#6931among Topic in United States#341in Kids & Family

The average Flirting fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Novella, Choreography, Gay Love, with strongest over-indexing on Novella (12.74× the country average).

Demographically, the Flirting audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flirting fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Novella.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flirting profile in United States.

Audience size
1.7M
in United States
Gender
55.1%♀
44.9% male
Age
34.8
average years
Country rank
#16398
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flirting fans

55.1% are female, 44.9% are male, average age 34.8.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Flirting audience in United States
MetricValue
Female55.1%
Male44.9%
Average age34.8
Estimated audience size1,665,469
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Flirting audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4919%
50+10%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Flirting audience comes from United States.

Worldwide audience distribution share by country for Flirting
CountryShare
United States11.8%
Germany6.0%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flirting audience in United States is strongest.

Fig. 05

Top regions by affinity

Flirting fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.67×
02North Carolina~70K1.36×
03Georgia~70K1.32×
04Iowa~20K1.20×
05Kentucky~20K1.17×
06Arkansas~20K1.15×
07Nevada~20K1.14×
08Alaska~4K1.13×
09Louisiana~20K1.11×
10Mississippi~20K1.11×
11California~200K1.10×
12Washington~40K1.10×
13West Virginia~8K1.09×
14South Carolina~30K1.08×
15Alabama~30K1.08×
16Maryland~30K1.06×
17Texas~200K1.05×
18Virginia~40K1.04×
19Minnesota~20K1.04×
20Washington, District of Columbia~5K1.03×
21Oklahoma~20K1.02×
22Connecticut~20K1.01×
23Kansas~10K1.01×
24Tennessee~30K1.00×
25Hawaii~7K1.00×
26New York~90K0.99×
27New Mexico~8K0.99×
28Arizona~30K0.98×
29Indiana~30K0.97×
30North Dakota~3K0.97×
31Florida~100K0.95×
32South Dakota~4K0.94×
33Pennsylvania~50K0.93×
34Illinois~50K0.93×
35Nebraska~8K0.93×
36Idaho~8K0.92×
37Oregon~20K0.91×
38Ohio~50K0.90×
39Delaware~4K0.89×
40Vermont~3K0.89×
41Utah~10K0.88×
42Montana~4K0.88×
43Colorado~20K0.87×
44Michigan~40K0.86×
45New Hampshire~6K0.86×
46Maine~5K0.86×
47New Jersey~40K0.85×
48Massachusetts~30K0.85×
49Wisconsin~20K0.85×
50Rhode Island~4K0.85×
Fig. 06

Affinity by region

Affinity by region — Flirting, United States
0.85×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flirting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flirting audience
#·InterestCategoryAffinity×
01Speed datingKids & Family18.69×
02Pole danceSports15.15×
03The Royal BalletArts & Culture14.57×
04NovellaLiterature12.74×
05New York City BalletArts & Culture12.45×
06American Ballet TheatreArts & Culture11.63×
07PerformanceBusiness & Career11.38×
08African diaspora culturePolitics & Society10.91×
09ChoreographySports9.00×
10Competitive danceSports8.98×
11Jazz danceSports8.57×
12Gay LovePolitics & Society7.94×
13The Devil Wears Prada (film)Movies & TV7.41×
14Alternative danceMusic & Radio5.65×
15Dance studioSports4.95×
16Modern danceMusic & Radio4.77×
17Body piercingFashion & Accessoires4.46×
18Fitness and figure competitionSports4.33×
19Tattoos and Tattoo ArtFashion & Accessoires3.77×
20DanceBusiness & Career2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flirting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flirting audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
ExtroversionTHRILL1.38×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flirting audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.77×
Career OrientationPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flirting have in United States?

Flirting has an estimated audience of 1,665,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flirting fans?

55.1% of Flirting fans are female, 44.9% are male, with an average age of 34.8 years.

03

Which brands do Flirting fans like most?

Flirting fans show strongest brand affinity for Novella (12.74×), Choreography (9×), and Gay Love (7.94×) over the country average.

04

Where do Flirting fans live in United States?

Flirting fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Flirting fans also like?

Beyond Flirting itself, the audience over-indexes on Choreography (9×), Gay Love (7.94×), Performance (11.38×), and Pole dance (15.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Flirting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flirting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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