Rascasse Audience Intelligence

African diaspora culture Audience in United States

A data profile of the people who buy, follow and care about African diaspora culture in United States — modelled from more than twelve digital signal sources. African diaspora culture has an estimated audience of 2,956,260 people in United States.

#5157among Topic in United States#682in Politics & Society

The average African diaspora culture fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, Teyana Taylor, Pole dance, with strongest over-indexing on Google Voice (9.24× the country average).

Demographically, the African diaspora culture audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical African diaspora culture fan in United States is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Google Voice.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the African diaspora culture profile in United States.

Audience size
3M
in United States
Gender
63.8%♀
36.2% male
Age
36.7
average years
Country rank
#10434
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of African diaspora culture fans

63.8% are female, 36.2% are male, average age 36.7.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for African diaspora culture audience in United States
MetricValue
Female63.8%
Male36.2%
Average age36.7
Estimated audience size2,956,260
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the African diaspora culture audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

39.7%

of the worldwide African diaspora culture audience comes from United States.

Worldwide audience distribution share by country for African diaspora culture
CountryShare
United States39.7%
Brazil10.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the African diaspora culture audience in United States is strongest.

Fig. 05

Top regions by affinity

African diaspora culture fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.12×
02Oregon~40K1.11×
03South Carolina~50K1.09×
04Tennessee~60K1.04×
05Maryland~50K1.04×
06Colorado~50K1.04×
07Washington~60K1.01×
08Massachusetts~60K1.01×
09Michigan~80K0.99×
10New Jersey~70K0.99×
11Virginia~70K0.99×
12Ohio~90K0.98×
13Georgia~90K0.98×
14North Carolina~90K0.98×
15Pennsylvania~100K0.97×
16Illinois~90K0.96×
17Florida~200K0.93×
18New York~200K0.93×
19California~300K0.92×
20Texas~200K0.92×
Fig. 06

Affinity by region

Affinity by region — African diaspora culture, United States
0.92×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the African diaspora culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for African diaspora culture audience
#·InterestCategoryAffinity×
01Natasha BedingfieldMusic & Radio20.00×
02Pole danceSports16.53×
03Viola DavisMovies & TV11.19×
04Michelle RodriguezMovies & TV9.60×
05Google VoiceTechnology & Electronics9.24×
06Teyana TaylorMovies & TV8.24×
07John GoodmanMovies & TV8.12×
08Afro-textured hairBeauty & Wellness7.22×
09MalaysiaTravel & Leisure6.10×
10Dakota JohnsonMovies & TV5.75×
11Atlanta FalconsSports4.58×
12Eyelash extensionsBeauty & Wellness3.70×
13Hair ExtensionsBeauty & Wellness3.52×
14Internet celebrityInternet & Social Media3.37×
15Hair careBeauty & Wellness2.97×
16StreetwearFashion & Accessoires2.76×
17TMZInternet & Social Media2.51×
18Skin careBeauty & Wellness2.41×
19TikTokInternet & Social Media1.65×
20XInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the African diaspora culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by African diaspora culture audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.81×
Community OrientationOPEN1.68×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by African diaspora culture audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.89×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does African diaspora culture have in United States?

African diaspora culture has an estimated audience of 2,956,260 people in United States, concentrated in California and Texas.

02

What is the gender split and age of African diaspora culture fans?

63.8% of African diaspora culture fans are female, 36.2% are male, with an average age of 36.7 years.

03

Which brands do African diaspora culture fans like most?

African diaspora culture fans show strongest brand affinity for Google Voice (9.24×), Teyana Taylor (8.24×), and Pole dance (16.53×) over the country average.

04

Where do African diaspora culture fans live in United States?

African diaspora culture fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do African diaspora culture fans also like?

Beyond African diaspora culture itself, the audience over-indexes on Teyana Taylor (8.24×), Pole dance (16.53×), Afro-textured hair (7.22×), and Viola Davis (11.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See African diaspora culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for African diaspora culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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