African diaspora culture Audience in United States
African diaspora culture has an estimated audience of 2,956,260 people in United States. 63.8% are female, 36.2% are male, average age 36.7. Top regions: Alabama, Tennessee, South Carolina. Top brand affinities: Dakota Johnson, Hair Extensions, Afro-textured hair, Pole dance, Indeed.com.
The average African diaspora culture fan in United States is 36.7 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Tennessee, South Carolina. Top brand affinities include Dakota Johnson, Hair Extensions, Afro-textured hair, with strongest over-indexing on Dakota Johnson (12.15× the country average). Demographically, the African diaspora culture audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of African diaspora culture fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 36.7 |
| Estimated audience size | 2,956,260 |
Audience persona
The typical African diaspora culture fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dakota Johnson.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 86,081 | 2.08× |
| Tennessee | 82,007 | 1.38× |
| South Carolina | 81,420 | 1.83× |
| Florida | 76,239 | 0.38× |
| Texas | 75,801 | 0.3× |
| North Carolina | 73,765 | 0.83× |
| Ohio | 73,466 | 0.81× |
| Georgia | 73,167 | 0.8× |
| Michigan | 73,134 | 0.95× |
| California | 70,092 | 0.22× |
| New York | 69,895 | 0.42× |
| Pennsylvania | 69,748 | 0.7× |
| Oregon | 67,816 | 2× |
| Virginia | 66,976 | 0.93× |
| Maryland | 66,639 | 1.31× |
| New Jersey | 66,478 | 0.88× |
| Illinois | 65,419 | 0.66× |
| Massachusetts | 64,328 | 1.1× |
| Washington | 62,795 | 1.06× |
| Colorado | 62,620 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dakota Johnson | 12.15× | Movies & TV |
| Hair Extensions | 6.09× | Beauty & Wellness |
| Afro-textured hair | 10.33× | Beauty & Wellness |
| Pole dance | 17.58× | Sports |
| Indeed.com | 3.35× | Business & Career |
| Teyana Taylor | 6.86× | Movies & TV |
| Google Maps | 2.75× | Internet & Social Media |
| Apple Store | 5.16× | Shopping |
| Streetwear | 3.34× | Fashion & Accessoires |
| Atlanta Falcons | 5.79× | Sports |
| Hair care | 3.05× | Beauty & Wellness |
| Alexandra Daddario | 6.32× | Movies & TV |
| Chicago Bulls | 3.93× | Sports |
| Artificial nails | 4.74× | Beauty & Wellness |
| Google News | 3.47× | News |
| New York Knicks | 4.59× | Sports |
| Skin care | 2.45× | Beauty & Wellness |
| Eyelash extensions | 3.79× | Beauty & Wellness |
| Natasha Bedingfield | 19.42× | Music & Radio |
| Planet Fitness | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.86 |
| Mindfulness | BALANCE | 1.65 |
| Luxury Orientation | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.39 |
| Community Orientation | OPEN | 1.3 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| Brazil | 10.6% |
| United Kingdom | 4.4% |
See African diaspora culture audiences in other countries
- African diaspora culture — Germany
- African diaspora culture — United Kingdom
- African diaspora culture — France
- African diaspora culture — Italy
- African diaspora culture — Spain
- African diaspora culture — Brazil
- African diaspora culture — Japan
- African diaspora culture — South Korea
- African diaspora culture — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does African diaspora culture have in United States?
African diaspora culture has an estimated audience of 2,956,260 people in United States, concentrated in Alabama and Tennessee.
What is the gender split and age of African diaspora culture fans?
63.8% of African diaspora culture fans are female, 36.2% are male, with an average age of 36.7 years.
Which brands do African diaspora culture fans like most?
African diaspora culture fans show strongest brand affinity for Dakota Johnson (12.15×), Hair Extensions (6.09×), and Afro-textured hair (10.33×) over the country average.
Where do African diaspora culture fans live in United States?
African diaspora culture fans in United States are most concentrated in Alabama (reach 86,081), Tennessee (reach 82,007), and South Carolina (reach 81,420). These three regions account for the largest share of the active audience.
What other brands do African diaspora culture fans also like?
Beyond African diaspora culture itself, the audience over-indexes on Hair Extensions (6.09×), Afro-textured hair (10.33×), Pole dance (17.58×), and Indeed.com (3.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for African diaspora culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.