Rascasse Audience Intelligence

Performance Audience in United States

A data profile of the people who buy, follow and care about Performance in United States — modelled from more than twelve digital signal sources. Performance has an estimated audience of 4,640,533 people in United States.

#3952among Topic in United States#639in Business & Career

The average Performance fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Group buying, Pole dance, with strongest over-indexing on Web server (8.95× the country average).

Demographically, the Performance audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Performance fan in United States is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance profile in United States.

Audience size
4.6M
in United States
Gender
49.1%♀
50.9% male
Age
40.4
average years
Country rank
#7116
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance fans

49.1% are female, 50.9% are male, average age 40.4.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Performance audience in United States
MetricValue
Female49.1%
Male50.9%
Average age40.4
Estimated audience size4,640,533
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Performance audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Performance audience comes from United States.

Worldwide audience distribution share by country for Performance
CountryShare
United States29.6%
South Korea7.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance audience in United States is strongest.

Fig. 05

Top regions by affinity

Performance fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K2.12×
02Mississippi~50K1.35×
03Texas~500K1.26×
04Florida~400K1.20×
05West Virginia~30K1.17×
06Arizona~100K1.15×
07Alabama~70K1.15×
08Arkansas~40K1.15×
09Virginia~100K1.13×
10California~600K1.12×
11Georgia~200K1.10×
12Ohio~200K1.09×
13North Carolina~200K1.09×
14Iowa~40K1.05×
15South Carolina~70K1.04×
16Kansas~40K1.01×
17New Mexico~20K1.01×
18Michigan~100K0.99×
19Tennessee~90K0.99×
20Maryland~80K0.99×
21Kentucky~60K0.99×
22Oklahoma~50K0.99×
23Washington~90K0.98×
24Washington, District of Columbia~10K0.98×
25New York~300K0.97×
26Connecticut~50K0.97×
27Utah~40K0.97×
28Massachusetts~90K0.96×
29Colorado~70K0.96×
30Illinois~100K0.95×
31New Jersey~100K0.95×
32Idaho~20K0.95×
33New Hampshire~20K0.93×
34Oregon~50K0.92×
35Nevada~40K0.92×
36Indiana~80K0.91×
37Missouri~70K0.91×
38Nebraska~20K0.91×
39Pennsylvania~100K0.90×
40Wisconsin~60K0.90×
41Vermont~7K0.90×
42Hawaii~20K0.89×
43South Dakota~10K0.89×
44Delaware~10K0.83×
45Alaska~8K0.83×
46Montana~10K0.82×
47Minnesota~50K0.81×
48Maine~10K0.80×
49Rhode Island~10K0.80×
50North Dakota~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Performance, United States
0.79×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance audience
#·InterestCategoryAffinity×
01Pole danceSports17.24×
02Group buyingShopping12.17×
03FlirtingKids & Family11.38×
04Web serverTechnology & Electronics8.95×
05Car clubCars & Mobility6.15×
06OrigamiKids & Family5.33×
07SuperchargerCars & Mobility5.17×
08Chat roomInternet & Social Media3.73×
09CarcareCars & Mobility3.40×
10Automobile repair shopCars & Mobility3.35×
11Discount TireShopping3.02×
12Racing gamesGames2.90×
13Rail transportTravel & Leisure2.41×
14Solar energyHome & Garden2.07×
15NASDAQBusiness & Career2.00×
16TicketmasterTravel & Leisure1.90×
17United Parcel ServiceBusiness & Career1.88×
18InnovationBusiness & Career1.85×
19Subscription business modelShopping1.67×
20RadioTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
TraditionCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
CreativityOPEN0.76×
Social Media UsageJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance have in United States?

Performance has an estimated audience of 4,640,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Performance fans?

49.1% of Performance fans are female, 50.9% are male, with an average age of 40.4 years.

03

Which brands do Performance fans like most?

Performance fans show strongest brand affinity for Web server (8.95×), Group buying (12.17×), and Pole dance (17.24×) over the country average.

04

Where do Performance fans live in United States?

Performance fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Performance fans also like?

Beyond Performance itself, the audience over-indexes on Group buying (12.17×), Pole dance (17.24×), Discount Tire (3.02×), and Flirting (11.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Performance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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