Performance Audience in United States

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Performance has an estimated audience of 4,640,533 people in United States. 49.1% are female, 50.9% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Nationality, MK.

The average Performance fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Performance audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Performance fans

Demographic split for Performance audience in United States
MetricValue
Female49.1%
Male50.9%
Average age40.4
Estimated audience size4,640,533

Audience persona

The typical Performance fan in United States is balanced, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Performance in United States
RegionReachAffinity
California622,0591.22×
Texas517,3711.3×
Florida387,4921.23×
New York270,7361.04×
Georgia165,5601.16×
Ohio160,1581.12×
Illinois155,9071.01×
North Carolina154,7431.11×
Pennsylvania145,4660.93×
Virginia133,2131.18×
Michigan122,5101.01×
Louisiana120,5642.01×
New Jersey117,0170.99×
Arizona108,7231.15×
Washington97,7001.05×
Tennessee93,4521×
Massachusetts92,8711.02×
Maryland80,7941.01×
Indiana78,3230.92×
South Carolina73,3191.05×
Colorado72,2850.99×
Alabama71,9781.11×
Missouri68,6010.92×
Wisconsin61,2850.88×
Kentucky58,3711×
Minnesota53,2140.8×
Oklahoma51,9251.01×
Oregon51,6850.97×
Mississippi48,8701.28×
Connecticut45,7300.98×
Arkansas43,7501.14×
Nevada42,0820.94×
Utah40,6100.98×
Iowa38,5461.01×
Kansas36,6831×
West Virginia24,5561.14×
New Mexico22,2140.95×
Idaho21,6250.93×
Nebraska20,4660.88×
New Hampshire17,7210.97×
Hawaii16,8600.85×
Washington, District of Columbia14,4291.03×
Maine12,2910.74×
Rhode Island11,1730.76×
Delaware9,9220.77×
Montana9,6510.75×
South Dakota8,0180.75×
Alaska6,9080.7×
Vermont6,7630.83×
North Dakota6,5660.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Performance audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Nationality2.53×Politics & Society
MK4.47×Music & Radio
Minnesota1.86×Travel & Leisure
Product design2.06×Business & Career
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Iowa Hawkeyes5.89×Sports
N1 road (South Africa)3.02×Travel & Leisure
3D printing1.85×Technology & Electronics
Strawberry pie18.58×Food & Beverages
Parral, Chihuahua9.05×Travel & Leisure
UK garage3.04×Music & Radio
Nebraska1.51×Travel & Leisure
Justice1.58×Politics & Society
WESH2.54×Movies & TV
ABC 7 Chicago2.11×Movies & TV
Better Off Dead (film)5.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Performance audience
TraitClusterScore
TraditionCONSERVATISM1.7
PatriotismCONSERVATISM1.67
Need for SecurityCONSERVATISM1.56
Quality AwarenessPREMIUM1.45
MindfulnessBALANCE1.38
ExtroversionTHRILL1.34

Worldwide distribution

Worldwide audience distribution share by country for Performance
CountryShare
United States29.6%
South Korea7.6%
United Kingdom5.0%

See Performance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Performance have in United States?

Performance has an estimated audience of 4,640,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Performance fans?

49.1% of Performance fans are female, 50.9% are male, with an average age of 40.4 years.

Which brands do Performance fans like most?

Performance fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Performance fans live in United States?

Performance fans in United States are most concentrated in California (reach 622,059), Texas (reach 517,371), and Florida (reach 387,492). These three regions account for the largest share of the active audience.

What other brands do Performance fans also like?

Beyond Performance itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Nationality (2.53×), and MK (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.