Performance Audience in Germany

Demographics of Performance fans

Audience persona

The typical Performance fan in Germany is more male, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Cervical vertebrae.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Performance audiences in other countries

• Performance — United States
• Performance — United Kingdom
• Performance — France
• Performance — Italy
• Performance — Spain
• Performance — Brazil
• Performance — Japan
• Performance — South Korea
• Performance — India

More Business & Career audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Performance have in Germany?

Performance has an estimated audience of 374,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Performance fans?

41.5% of Performance fans are female, 58.5% are male, with an average age of 42.4 years.

Which brands do Performance fans like most?

Performance fans show strongest brand affinity for Cervical vertebrae (79.45×), Jotex (78.71×), and State school (46.43×) over the country average.

Where do Performance fans live in Germany?

Performance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,778), Bayern (reach 63,456), and Baden-Württemberg (reach 60,174). These three regions account for the largest share of the active audience.

What other brands do Performance fans also like?

Beyond Performance itself, the audience over-indexes on Jotex (78.71×), State school (46.43×), Window blind (16.91×), and Hochschule München (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.