Rascasse Audience Intelligence

Performance Audience in Germany

A data profile of the people who buy, follow and care about Performance in Germany — modelled from more than twelve digital signal sources. Performance has an estimated audience of 374,955 people in Germany.

#5473among Topic in Germany#1035in Business & Career

The average Performance fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Window blind, State school, Chandelier, with strongest over-indexing on Window blind (12.97× the country average).

Demographically, the Performance audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Performance fan in Germany is more male, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Window blind.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance profile in Germany.

Audience size
375K
in Germany
Gender
41.5%♀
58.5% male
Age
42.4
average years
Country rank
#14774
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance fans

41.5% are female, 58.5% are male, average age 42.4.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Performance audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age42.4
Estimated audience size374,955
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Performance audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Performance audience comes from Germany.

Worldwide audience distribution share by country for Performance
CountryShare
United States29.6%
South Korea7.6%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Performance fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.18×
02Baden-Württemberg~60K1.16×
03Nordrhein-Westfalen~90K1.07×
04Berlin~20K1.06×
05Hamburg~9K1.05×
06Sachsen~20K1.04×
07Bayern~60K1.03×
08Rheinland-Pfalz~20K1.02×
09Niedersachsen~40K0.98×
10Bremen~3K0.97×
11Schleswig-Holstein~10K0.95×
12Brandenburg~10K0.95×
13Thüringen~9K0.95×
14Saarland~4K0.93×
15Sachsen-Anhalt~9K0.92×
16Mecklenburg-Vorpommern~6K0.84×
Fig. 06

Affinity by region

Affinity by region — Performance, Germany
0.84×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance audience
#·InterestCategoryAffinity×
01Cervical vertebraeHealth30.38×
02State schoolKids & Family25.64×
03ChandelierHome & Garden21.81×
04Hochschule MünchenBusiness & Career20.00×
05MonumentsMusic & Radio20.00×
06SteinbergMusic & Radio15.93×
07Window blindHome & Garden12.97×
08Self storageHome & Garden11.73×
09Isabel MarantFashion & Accessoires7.98×
10Tottenham Hotspur F.C.Sports7.16×
11Sandra BullockMovies & TV6.36×
12Love & SexKids & Family5.64×
13Robert De NiroMovies & TV5.33×
14André RieuMusic & Radio4.95×
15Nina ChubaMusic & Radio4.19×
16Solar energyHome & Garden3.11×
17Dynamo DresdenSports2.76×
18TagesschauMovies & TV2.43×
19EnergyHome & Garden2.05×
20AutoScout24Cars & Mobility1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.71×
Career OrientationPOWER1.98×
SpiritualityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Price SensitivityPREMIUM0.69×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance have in Germany?

Performance has an estimated audience of 374,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Performance fans?

41.5% of Performance fans are female, 58.5% are male, with an average age of 42.4 years.

03

Which brands do Performance fans like most?

Performance fans show strongest brand affinity for Window blind (12.97×), State school (25.64×), and Chandelier (21.81×) over the country average.

04

Where do Performance fans live in Germany?

Performance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Performance fans also like?

Beyond Performance itself, the audience over-indexes on State school (25.64×), Chandelier (21.81×), Cervical vertebrae (30.38×), and Hochschule München (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Performance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Performance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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