Hochschule München Audience in Germany
Hochschule München has an estimated audience of 451,885 people in Germany. 52.4% are female, 47.6% are male, average age 42.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Corn maze, Munich (film), Grand Duchess Anastasia Nikolaevna of Russia, Munich Re, PFC CSKA Moscow.
The average Hochschule München fan in Germany is 42.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Corn maze, Munich (film), Grand Duchess Anastasia Nikolaevna of Russia, with strongest over-indexing on Corn maze (2615.38× the country average). Demographically, the Hochschule München audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Hochschule München fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.7 |
| Estimated audience size | 451,885 |
Audience persona
The typical Hochschule München fan in Germany is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Corn maze.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 338,914 | 10.84× |
| Baden-Württemberg | 53,621 | 0.87× |
| Nordrhein-Westfalen | 29,487 | 0.3× |
| Hessen | 20,837 | 0.61× |
| Niedersachsen | 11,394 | 0.26× |
| Berlin | 9,561 | 0.47× |
| Rheinland-Pfalz | 7,776 | 0.34× |
| Sachsen | 6,894 | 0.31× |
| Hamburg | 3,919 | 0.38× |
| Thüringen | 3,180 | 0.28× |
| Schleswig-Holstein | 3,173 | 0.2× |
| Brandenburg | 2,663 | 0.19× |
| Sachsen-Anhalt | 2,474 | 0.21× |
| Saarland | 1,531 | 0.28× |
| Bremen | 1,292 | 0.33× |
| Mecklenburg-Vorpommern | 1,176 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corn maze | 2615.38× | Travel & Leisure |
| Munich (film) | 411.69× | Movies & TV |
| Grand Duchess Anastasia Nikolaevna of Russia | 780.45× | Politics & Society |
| Munich Re | 131.45× | Business & Career |
| PFC CSKA Moscow | 105.95× | Sports |
| Bavarian Radio Symphony Orchestra | 133.33× | Arts & Culture |
| University of Television and Film Munich | 207.85× | Business & Career |
| Bundeswehr University Munich | 65.85× | Business & Career |
| FC Spartak Moscow | 91.35× | Sports |
| Mansion | 19.32× | Travel & Leisure |
| Vienna Philharmonic | 37.83× | Travel & Leisure |
| Berlin Philharmonic | 32.69× | Travel & Leisure |
| Munich Airport | 18.76× | Travel & Leisure |
| Performance | 20× | Business & Career |
| Englischer Garten | 20.24× | Travel & Leisure |
| Dacha | 20× | Travel & Leisure |
| Jujutsu | 20× | Sports |
| Obi (store) | 2.01× | Shopping |
| TikTok | 1.62× | Internet & Social Media |
| Red Star Belgrade | 12.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.18 |
| Individualism | JOY | 1.51 |
| Social Media Usage | JOY | 1.46 |
| Sustainability | BALANCE | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.6% |
| Switzerland | 4.8% |
| Austria | 4.4% |
See Hochschule München audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Hochschule München have in Germany?
Hochschule München has an estimated audience of 451,885 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Hochschule München fans?
52.4% of Hochschule München fans are female, 47.6% are male, with an average age of 42.7 years.
Which brands do Hochschule München fans like most?
Hochschule München fans show strongest brand affinity for Corn maze (2615.38×), Munich (film) (411.69×), and Grand Duchess Anastasia Nikolaevna of Russia (780.45×) over the country average.
Where do Hochschule München fans live in Germany?
Hochschule München fans in Germany are most concentrated in Bayern (reach 338,914), Baden-Württemberg (reach 53,621), and Nordrhein-Westfalen (reach 29,487). These three regions account for the largest share of the active audience.
What other brands do Hochschule München fans also like?
Beyond Hochschule München itself, the audience over-indexes on Munich (film) (411.69×), Grand Duchess Anastasia Nikolaevna of Russia (780.45×), Munich Re (131.45×), and PFC CSKA Moscow (105.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hochschule München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.