Rascasse Audience Intelligence

Hochschule München Audience in Germany

A data profile of the people who buy, follow and care about Hochschule München in Germany — modelled from more than twelve digital signal sources. Hochschule München has an estimated audience of 451,885 people in Germany.

#32among University in Germany#1100among POI in Germany#925in Business & Career

The average Hochschule München fan in Germany is 42.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Corn maze, Munich (film), Grand Duchess Anastasia Nikolaevna of Russia, with strongest over-indexing on Corn maze (2615.38× the country average).

Demographically, the Hochschule München audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hochschule München fan in Germany is balanced, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Corn maze.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hochschule München profile in Germany.

Audience size
452K
in Germany
Gender
52.4%♀
47.6% male
Age
42.7
average years
Country rank
#12715
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hochschule München fans

52.4% are female, 47.6% are male, average age 42.7.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Hochschule München audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age42.7
Estimated audience size451,885
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Hochschule München audience in Germany
Age bracketShare%
16-1913%
20-298%
30-3928%
40-4928%
50+22%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Hochschule München audience comes from Germany.

Worldwide audience distribution share by country for Hochschule München
CountryShare
Germany76.4%
Switzerland4.8%
Austria4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hochschule München audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hochschule München fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K11.15×
02Baden-Württemberg~50K0.80×
03Bremen~2K0.62×
04Hessen~20K0.56×
05Saarland~3K0.55×
06Mecklenburg-Vorpommern~4K0.49×
07Thüringen~5K0.46×
08Berlin~9K0.45×
09Sachsen-Anhalt~5K0.44×
10Hamburg~4K0.43×
11Rheinland-Pfalz~9K0.39×
12Brandenburg~5K0.39×
13Sachsen~8K0.36×
14Schleswig-Holstein~6K0.35×
15Nordrhein-Westfalen~30K0.30×
16Niedersachsen~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Hochschule München, Germany
0.30×1.00×11.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hochschule München audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hochschule München audience
#·InterestCategoryAffinity×
01Corn mazeTravel & Leisure2615.38×
02Grand Duchess Anastasia Nikolaevna of RussiaPolitics & Society780.45×
03Munich (film)Movies & TV411.69×
04University of Television and Film MunichBusiness & Career207.85×
05Bavarian Radio Symphony OrchestraArts & Culture133.33×
06Munich ReBusiness & Career131.45×
07PFC CSKA MoscowSports105.95×
08FC Spartak MoscowSports91.35×
09Bundeswehr University MunichBusiness & Career65.85×
10Vienna PhilharmonicTravel & Leisure37.83×
11Wiener OpernballPolitics & Society37.83×
12Berlin PhilharmonicTravel & Leisure32.69×
13Englischer GartenTravel & Leisure20.24×
14PerformanceBusiness & Career20.00×
15DachaTravel & Leisure20.00×
16JujutsuSports20.00×
17MansionTravel & Leisure19.32×
18Munich AirportTravel & Leisure18.76×
19Obi (store)Shopping2.01×
20FC Bayern MunichSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hochschule München audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hochschule München audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.44×
SustainabilityBALANCE1.41×
Social Media UsageJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hochschule München audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.06×
Quality AwarenessPREMIUM1.06×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hochschule München have in Germany?

Hochschule München has an estimated audience of 451,885 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Hochschule München fans?

52.4% of Hochschule München fans are female, 47.6% are male, with an average age of 42.7 years.

03

Which brands do Hochschule München fans like most?

Hochschule München fans show strongest brand affinity for Corn maze (2615.38×), Munich (film) (411.69×), and Grand Duchess Anastasia Nikolaevna of Russia (780.45×) over the country average.

04

Where do Hochschule München fans live in Germany?

Hochschule München fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hochschule München fans also like?

Beyond Hochschule München itself, the audience over-indexes on Munich (film) (411.69×), Grand Duchess Anastasia Nikolaevna of Russia (780.45×), Munich Re (131.45×), and PFC CSKA Moscow (105.95×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Hochschule München. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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