Mansion Audience in Germany
Mansion has an estimated audience of 928,434 people in Germany. 58.5% are female, 41.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Hochschule München, Western Union, Tagesschau, Mila Kunis.
The average Mansion fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Hochschule München, Western Union, with strongest over-indexing on Real property (7.21× the country average). Demographically, the Mansion audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mansion fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.9 |
| Estimated audience size | 928,434 |
Audience persona
The typical Mansion fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,425 | 1.07× |
| Bayern | 160,686 | 1.08× |
| Baden-Württemberg | 135,295 | 1.07× |
| Hessen | 95,793 | 1.35× |
| Niedersachsen | 92,739 | 1.03× |
| Berlin | 50,355 | 1.21× |
| Rheinland-Pfalz | 50,249 | 1.08× |
| Sachsen | 38,287 | 0.84× |
| Schleswig-Holstein | 32,066 | 0.96× |
| Brandenburg | 22,711 | 0.79× |
| Hamburg | 21,486 | 1.02× |
| Sachsen-Anhalt | 17,682 | 0.74× |
| Mecklenburg-Vorpommern | 17,039 | 0.96× |
| Thüringen | 16,480 | 0.7× |
| Saarland | 11,028 | 0.97× |
| Bremen | 9,088 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 7.21× | Home & Garden |
| Hochschule München | 20× | Business & Career |
| Western Union | 5.58× | Business & Career |
| Tagesschau | 2.47× | Movies & TV |
| Mila Kunis | 10.23× | Movies & TV |
| Kitchen garden | 15.68× | Home & Garden |
| Leroy Sané | 11.29× | Sports |
| Pets | 1.76× | Pets & Animals |
| Cindy Crawford | 11.92× | Fashion & Accessoires |
| Owner-occupier | 7.14× | Home & Garden |
| Secret Escapes | 4.89× | Travel & Leisure |
| Automobiles | 1.66× | Cars & Mobility |
| Netto Marken-Discount | 1.79× | Shopping |
| Fressnapf | 2.79× | Shopping |
| Grammarly | 17.89× | Business & Career |
| Freeware | 1.96× | Technology & Electronics |
| Bonprix | 2.27× | Shopping |
| Cat food | 2.52× | Pets & Animals |
| Terraced house | 3.15× | Home & Garden |
| Phoenix Reisen | 5.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.65 |
| Pet Ownership | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| United Kingdom | 5.5% |
| Brazil | 3.7% |
See Mansion audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mansion have in Germany?
Mansion has an estimated audience of 928,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mansion fans?
58.5% of Mansion fans are female, 41.5% are male, with an average age of 39.9 years.
Which brands do Mansion fans like most?
Mansion fans show strongest brand affinity for Real property (7.21×), Hochschule München (20×), and Western Union (5.58×) over the country average.
Where do Mansion fans live in Germany?
Mansion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,425), Bayern (reach 160,686), and Baden-Württemberg (reach 135,295). These three regions account for the largest share of the active audience.
What other brands do Mansion fans also like?
Beyond Mansion itself, the audience over-indexes on Hochschule München (20×), Western Union (5.58×), Tagesschau (2.47×), and Mila Kunis (10.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mansion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.