Mansion Audience in United States

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Mansion has an estimated audience of 6,967,558 people in United States. 63.1% are female, 36.9% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Israel, Goop, Vocal harmony, Grinch, Historic site.

The average Mansion fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Goop, Vocal harmony, with strongest over-indexing on Israel (2.06× the country average). Demographically, the Mansion audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Mansion fans

Demographic split for Mansion audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.7
Estimated audience size6,967,558

Audience persona

The typical Mansion fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mansion in United States
RegionReachAffinity
California795,0061.04×
Texas732,2381.22×
New York589,6461.51×
Florida556,6131.18×
Illinois356,1461.53×
Georgia288,1241.34×
North Carolina252,4631.2×
Pennsylvania251,4201.07×
Ohio231,1431.08×
New Jersey206,8351.17×
Michigan195,3991.07×
Virginia190,7921.12×
Indiana145,2001.14×
Tennessee143,9681.03×
Maryland142,2311.19×
Washington135,3340.97×
Arizona131,8210.93×
Missouri123,7751.1×
Massachusetts123,1390.9×
Colorado118,2431.08×
Louisiana115,9871.29×
South Carolina113,0531.08×
Alabama102,7071.06×
Minnesota93,0170.93×
Wisconsin91,5840.87×
Kentucky87,7481×
Oklahoma87,3221.13×
Connecticut73,2711.05×
Oregon68,0480.85×
Mississippi67,9551.18×
Nevada62,2480.92×
Arkansas57,8141.01×
Utah57,7940.93×
Kansas55,8031.02×
Iowa52,0720.91×
Nebraska32,5730.93×
West Virginia30,7390.95×
New Mexico28,3100.81×
Idaho28,1830.81×
Rhode Island24,2271.09×
Hawaii23,2150.78×
Delaware20,3711.06×
New Hampshire19,5000.71×
Maine19,3870.78×
Washington, District of Columbia18,6350.89×
Montana13,5410.7×
South Dakota12,4610.77×
North Dakota11,1720.78×
Alaska9,3500.63×
Vermont7,7800.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mansion audience
BrandAffinityCategory
Israel2.06×Travel & Leisure
Goop4.05×Internet & Social Media
Vocal harmony3.36×Music & Radio
Grinch2.96×Movies & TV
Historic site2.96×Arts & Culture
Wok4.51×Food & Beverages
Governor of Michigan4.64×Politics & Society
Hibachi4.64×Food & Beverages
JDSU1.73×Business & Career
Home staging2.87×Home & Garden
Google Home3.5×Technology & Electronics
Kendra Scott1.51×Fashion & Accessoires
Grace Slick4.47×Music & Radio
Fairy godmother3.74×Literature
headspace4.64×Health
Hipster4.22×Politics & Society
Glossier2.29×Beauty & Wellness
Kona Grill4.64×Food & Beverages
Urban horticulture1.5×Home & Garden
Cherish (group)4.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mansion audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Risk AppetiteTHRILL1.44
Design AffinityPREMIUM1.41
Luxury OrientationPREMIUM1.31
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Mansion
CountryShare
United States21.6%
United Kingdom5.5%
Brazil3.7%

See Mansion audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mansion have in United States?

Mansion has an estimated audience of 6,967,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Mansion fans?

63.1% of Mansion fans are female, 36.9% are male, with an average age of 40.7 years.

Which brands do Mansion fans like most?

Mansion fans show strongest brand affinity for Israel (2.06×), Goop (4.05×), and Vocal harmony (3.36×) over the country average.

Where do Mansion fans live in United States?

Mansion fans in United States are most concentrated in California (reach 795,006), Texas (reach 732,238), and New York (reach 589,646). These three regions account for the largest share of the active audience.

What other brands do Mansion fans also like?

Beyond Mansion itself, the audience over-indexes on Goop (4.05×), Vocal harmony (3.36×), Grinch (2.96×), and Historic site (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mansion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.