Rascasse Audience Intelligence

Mansion Audience in United States

A data profile of the people who buy, follow and care about Mansion in United States — modelled from more than twelve digital signal sources. Mansion has an estimated audience of 6,967,558 people in United States.

#3037among Topic in United States#427in Travel & Leisure

The average Mansion fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Real property, Genetics, Robert Redford, with strongest over-indexing on Real property (2.77× the country average).

Demographically, the Mansion audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mansion fan in United States is more female, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mansion profile in United States.

Audience size
7M
in United States
Gender
63.1%♀
36.9% male
Age
40.7
average years
Country rank
#5041
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mansion fans

63.1% are female, 36.9% are male, average age 40.7.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Mansion audience in United States
MetricValue
Female63.1%
Male36.9%
Average age40.7
Estimated audience size6,967,558
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Mansion audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Mansion audience comes from United States.

Worldwide audience distribution share by country for Mansion
CountryShare
United States21.6%
United Kingdom5.5%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mansion audience in United States is strongest.

Fig. 05

Top regions by affinity

Mansion fans by region: top regions in United States
#RegionReachAffinity×
01New York~700K1.72×
02Colorado~100K1.30×
03Illinois~300K1.29×
04Georgia~300K1.29×
05Louisiana~100K1.22×
06Texas~700K1.21×
07Mississippi~70K1.18×
08North Carolina~200K1.16×
09Maryland~100K1.14×
10New Jersey~200K1.13×
11Indiana~100K1.13×
12Pennsylvania~300K1.12×
13Rhode Island~20K1.12×
14Virginia~200K1.10×
15Oklahoma~80K1.10×
16South Carolina~100K1.09×
17Florida~500K1.08×
18Alabama~100K1.07×
19Connecticut~70K1.06×
20Missouri~100K1.05×
21Delaware~20K1.05×
22Kentucky~90K1.04×
23Arkansas~60K1.04×
24Ohio~200K1.03×
25Kansas~60K1.03×
26Utah~60K1.02×
27Michigan~200K1.01×
28Tennessee~100K0.98×
29Nebraska~30K0.98×
30California~700K0.97×
31West Virginia~30K0.96×
32South Dakota~20K0.94×
33Nevada~60K0.93×
34Arizona~100K0.92×
35Washington~100K0.91×
36Wisconsin~90K0.90×
37Minnesota~90K0.90×
38Iowa~50K0.90×
39Massachusetts~100K0.89×
40North Dakota~10K0.89×
41New Mexico~30K0.85×
42Idaho~30K0.83×
43Hawaii~20K0.83×
44Washington, District of Columbia~20K0.83×
45Oregon~70K0.82×
46Maine~20K0.81×
47New Hampshire~20K0.76×
48Montana~10K0.75×
49Alaska~10K0.75×
50Vermont~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Mansion, United States
0.74×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mansion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mansion audience
#·InterestCategoryAffinity×
01Chris Evans (actor)Movies & TV4.64×
02Taron EgertonMovies & TV4.64×
03Burt ReynoldsMovies & TV4.08×
04MonarchyPolitics & Society3.58×
05Demi MooreMovies & TV3.44×
06Kelly OsbourneMusic & Radio3.17×
07Billy Bob ThorntonMovies & TV2.90×
08Robert RedfordMovies & TV2.79×
09Real propertyHome & Garden2.77×
10Luxury real estateBusiness & Career2.33×
11Diane KeatonMovies & TV2.14×
12BrewingFood & Beverages2.04×
13GeneticsKids & Family1.88×
14NostalgiaHome & Garden1.73×
15Britney SpearsMusic & Radio1.72×
16College basketballSports1.60×
17Michael JacksonMusic & Radio1.59×
18MenardsHome & Garden1.53×
19NBA FinalsSports1.53×
20J. C. PenneyShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mansion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mansion audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Design AffinityPREMIUM1.37×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mansion audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
SustainabilityBALANCE0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mansion have in United States?

Mansion has an estimated audience of 6,967,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mansion fans?

63.1% of Mansion fans are female, 36.9% are male, with an average age of 40.7 years.

03

Which brands do Mansion fans like most?

Mansion fans show strongest brand affinity for Real property (2.77×), Genetics (1.88×), and Robert Redford (2.79×) over the country average.

04

Where do Mansion fans live in United States?

Mansion fans in United States are most concentrated in California (reach ~700K), Texas (reach ~700K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mansion fans also like?

Beyond Mansion itself, the audience over-indexes on Genetics (1.88×), Robert Redford (2.79×), Demi Moore (3.44×), and Brewing (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mansion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mansion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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