Munich (film) Audience in Germany
A data profile of the people who buy, follow and care about Munich (film) in Germany — modelled from more than twelve digital signal sources. Munich (film) has an estimated audience of 954,998 people in Germany.
The average Munich (film) fan in Germany is 28.1 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Hochschule München, Hugendubel, Dead Poets Society, with strongest over-indexing on Hochschule München (411.69× the country average).
Demographically, the Munich (film) audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Munich (film) fan in Germany is balanced, around 28.1 years old, with strong Career Orientation tendencies and a notable affinity for Hochschule München.
At a glance
The key figures that characterise the Munich (film) profile in Germany.
Search interest · 12-month trend
Demographics of Munich (film) viewers
52.7% are female, 47.3% are male, average age 28.1.
Gender split
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 28.1 |
| Estimated audience size | 954,998 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 17% | |
| 30-39 | 11% | |
| 40-49 | 13% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Munich (film) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.8% |
| Germany | 11.8% |
| Spain | 9.1% |
Geography
Where the Munich (film) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~700K | 6.82× | |
| 02 | Berlin | ~60K | 1.51× | |
| 03 | Hessen | ~80K | 1.15× | |
| 04 | Baden-Württemberg | ~100K | 0.93× | |
| 05 | Hamburg | ~20K | 0.80× | |
| 06 | Bremen | ~6K | 0.78× | |
| 07 | Rheinland-Pfalz | ~30K | 0.72× | |
| 08 | Saarland | ~7K | 0.58× | |
| 09 | Nordrhein-Westfalen | ~100K | 0.57× | |
| 10 | Sachsen | ~30K | 0.56× | |
| 11 | Thüringen | ~10K | 0.55× | |
| 12 | Sachsen-Anhalt | ~10K | 0.51× | |
| 13 | Brandenburg | ~10K | 0.50× | |
| 14 | Niedersachsen | ~40K | 0.43× | |
| 15 | Schleswig-Holstein | ~10K | 0.40× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.40× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Munich (film) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hochschule München | Business & Career | 411.69× | ||
| 02 | SsangYong Motor Company | Cars & Mobility | 92.26× | ||
| 03 | Dead Poets Society | Movies & TV | 68.27× | ||
| 04 | Leipzig Gewandhaus Orchestra | Travel & Leisure | 48.20× | ||
| 05 | KakaoTalk | Internet & Social Media | 42.56× | ||
| 06 | Bachelor of Technology | Business & Career | 42.08× | ||
| 07 | Moonrise Kingdom | Movies & TV | 39.10× | ||
| 08 | Karlsruhe Institute of Technology | Business & Career | 31.23× | ||
| 09 | The Intouchables | Movies & TV | 30.40× | ||
| 10 | University of Hamburg | Business & Career | 29.45× | ||
| 11 | Ruhr University Bochum | Business & Career | 21.06× | ||
| 12 | Little Miss Sunshine | Movies & TV | 20.70× | ||
| 13 | Hugendubel | Shopping | 20.00× | ||
| 14 | The Grand Budapest Hotel | Movies & TV | 20.00× | ||
| 15 | Kunstakademie Düsseldorf | Arts & Culture | 19.15× | ||
| 16 | Humboldt University of Berlin | Business & Career | 17.03× | ||
| 17 | University of Mannheim | Business & Career | 16.70× | ||
| 18 | Business school | Business & Career | 12.96× | ||
| 19 | Young-adult fiction | Literature | 10.47× | ||
| 20 | Career development | Business & Career | 8.10× |
Personality of the Munich (film) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.48× | |
| Tradition | CONSERVATISM | 2.08× | |
| Risk Appetite | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Indulgence | JOY | 0.72× | |
| Pet Ownership | JOY | 0.83× |
Frequently asked questions
How many fans does Munich (film) have in Germany?
Munich (film) has an estimated audience of 954,998 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Munich (film) viewers?
52.7% of Munich (film) fans are female, 47.3% are male, with an average age of 28.1 years.
Which brands do Munich (film) fans like most?
Munich (film) fans show strongest brand affinity for Hochschule München (411.69×), Hugendubel (20×), and Dead Poets Society (68.27×) over the country average.
Where do Munich (film) fans live in Germany?
Munich (film) fans in Germany are most concentrated in Bayern (reach ~700K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Munich (film) fans also like?
Beyond Munich (film) itself, the audience over-indexes on Hugendubel (20×), Dead Poets Society (68.27×), The Intouchables (30.4×), and Humboldt University of Berlin (17.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Munich (film) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Munich (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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