Rascasse Audience Intelligence

Munich (film) Audience in United States

A data profile of the people who buy, follow and care about Munich (film) in United States — modelled from more than twelve digital signal sources. Munich (film) has an estimated audience of 1,363,705 people in United States.

#1303among Movie / TV Show / Series in United States#3219in Movies & TV

The average Munich (film) fan in United States is 48.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include A Beautiful Mind (film), The Book of Eli, The Man from U.N.C.L.E., with strongest over-indexing on A Beautiful Mind (film) (271.67× the country average).

Demographically, the Munich (film) audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Munich (film) fan in United States is balanced, around 48.8 years old, with strong Convenience Orientation tendencies and a notable affinity for A Beautiful Mind (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Munich (film) profile in United States.

Audience size
1.4M
in United States
Gender
47.9%♀
52.1% male
Age
48.8
average years
Country rank
#19033
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Munich (film) viewers

47.9% are female, 52.1% are male, average age 48.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Munich (film) audience in United States
MetricValue
Female47.9%
Male52.1%
Average age48.8
Estimated audience size1,363,705
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Munich (film) audience in United States
Age bracketShare%
16-195%
20-298%
30-3917%
40-4925%
50+45%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Munich (film) audience comes from United States.

Worldwide audience distribution share by country for Munich (film)
CountryShare
United States16.8%
Germany11.8%
Spain9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Munich (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Munich (film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K2.07×
02Colorado~30K1.54×
03Massachusetts~40K1.50×
04Washington~40K1.38×
05California~200K1.37×
06New York~100K1.33×
07Virginia~40K1.31×
08North Dakota~3K1.23×
09Illinois~50K1.21×
10New Jersey~40K1.17×
11Florida~100K1.15×
12Maryland~30K1.15×
13North Carolina~50K1.14×
14Oregon~20K1.14×
15New Hampshire~6K1.12×
16Vermont~3K1.10×
17Minnesota~20K1.07×
18Connecticut~10K1.06×
19Rhode Island~4K1.03×
20Utah~10K1.02×
21Maine~5K1.02×
22Texas~100K1.01×
23Arizona~30K1.01×
24Idaho~7K1.00×
25Pennsylvania~40K0.98×
26Georgia~40K0.98×
27Wisconsin~20K0.98×
28Montana~4K0.98×
29Alaska~3K0.98×
30Hawaii~6K0.97×
31South Carolina~20K0.93×
32Michigan~30K0.92×
33Kansas~9K0.86×
34Missouri~20K0.85×
35South Dakota~3K0.84×
36Nebraska~6K0.83×
37Tennessee~20K0.82×
38Nevada~10K0.82×
39Iowa~9K0.82×
40Ohio~30K0.81×
41New Mexico~5K0.81×
42Indiana~20K0.80×
43Kentucky~10K0.76×
44Delaware~3K0.76×
45Oklahoma~10K0.73×
46Alabama~10K0.72×
47Arkansas~8K0.70×
48Louisiana~10K0.69×
49West Virginia~4K0.68×
50Mississippi~6K0.55×
Fig. 06

Affinity by region

Affinity by region — Munich (film), United States
0.55×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Munich (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Munich (film) audience
#·InterestCategoryAffinity×
01A Beautiful Mind (film)Movies & TV271.67×
02The Book of EliMovies & TV250.31×
03The Man from U.N.C.L.E.Movies & TV193.14×
04Burn After ReadingMovies & TV68.68×
05InceptionMovies & TV63.81×
06Ran-DMusic & Radio49.39×
07Michelle MonaghanMovies & TV45.58×
08The Wolf of Wall Street (2013 film)Movies & TV43.67×
09Zero Dark ThirtyMovies & TV40.60×
10Slumdog MillionaireMovies & TV39.83×
11White House DownMovies & TV33.56×
12Apocalypse NowMovies & TV28.12×
13The Big LebowskiMovies & TV27.31×
14The DepartedMovies & TV26.34×
15HomecomingKids & Family23.69×
16Reservoir DogsMovies & TV22.96×
17Viggo MortensenMovies & TV18.62×
18Vikings (TV series)Movies & TV13.65×
19Liam NeesonMovies & TV12.34×
20Diane KeatonMovies & TV10.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Munich (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Munich (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
Need for SecurityCONSERVATISM1.48×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Munich (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.75×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Munich (film) have in United States?

Munich (film) has an estimated audience of 1,363,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Munich (film) viewers?

47.9% of Munich (film) fans are female, 52.1% are male, with an average age of 48.8 years.

03

Which brands do Munich (film) fans like most?

Munich (film) fans show strongest brand affinity for A Beautiful Mind (film) (271.67×), The Book of Eli (250.31×), and The Man from U.N.C.L.E. (193.14×) over the country average.

04

Where do Munich (film) fans live in United States?

Munich (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Munich (film) fans also like?

Beyond Munich (film) itself, the audience over-indexes on The Book of Eli (250.31×), The Man from U.N.C.L.E. (193.14×), Inception (63.81×), and Michelle Monaghan (45.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Munich (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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