Rascasse Audience Intelligence

Homecoming Audience in United States

A data profile of the people who buy, follow and care about Homecoming in United States — modelled from more than twelve digital signal sources. Homecoming has an estimated audience of 1,715,994 people in United States.

#6839among Topic in United States#334in Kids & Family

The average Homecoming fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Alexis Bledel, Safeco Insurance, Blow (film), with strongest over-indexing on Alexis Bledel (73.9× the country average).

Demographically, the Homecoming audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homecoming fan in United States is more female, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for Alexis Bledel.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homecoming profile in United States.

Audience size
1.7M
in United States
Gender
71.2%♀
28.8% male
Age
36.0
average years
Country rank
#16040
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homecoming fans

71.2% are female, 28.8% are male, average age 36.0.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Homecoming audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.0
Estimated audience size1,715,994
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Homecoming audience in United States
Age bracketShare%
16-1933%
20-2916%
30-3916%
40-4918%
50+18%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Homecoming audience comes from United States.

Worldwide audience distribution share by country for Homecoming
CountryShare
United States53.8%
Canada4.2%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homecoming audience in United States is strongest.

Fig. 05

Top regions by affinity

Homecoming fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.01×
02Arizona~50K1.55×
03Texas~200K1.39×
04Louisiana~30K1.37×
05Georgia~70K1.27×
06Alabama~30K1.23×
07Maryland~40K1.22×
08Mississippi~20K1.22×
09Florida~100K1.21×
10North Carolina~60K1.13×
11South Carolina~30K1.11×
12Ohio~60K1.09×
13Wisconsin~30K1.09×
14Illinois~60K1.08×
15Virginia~50K1.08×
16Delaware~5K1.06×
17California~200K1.05×
18Nebraska~9K1.05×
19Arkansas~10K1.04×
20West Virginia~8K1.04×
21Missouri~30K1.03×
22Iowa~10K1.03×
23New Mexico~9K1.01×
24Pennsylvania~60K1.00×
25Michigan~40K1.00×
26Oklahoma~20K0.99×
27Washington, District of Columbia~5K0.97×
28New Jersey~40K0.96×
29Indiana~30K0.96×
30Washington~30K0.94×
31Tennessee~30K0.93×
32Minnesota~20K0.93×
33Kansas~10K0.92×
34Connecticut~20K0.91×
35South Dakota~4K0.91×
36Kentucky~20K0.90×
37Hawaii~7K0.90×
38Massachusetts~30K0.89×
39Rhode Island~5K0.88×
40North Dakota~3K0.87×
41Maine~5K0.85×
42Nevada~10K0.84×
43Idaho~7K0.83×
44Alaska~3K0.83×
45Colorado~20K0.82×
46Oregon~20K0.82×
47New Hampshire~5K0.81×
48Montana~4K0.80×
49Utah~10K0.79×
50Vermont~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Homecoming, United States
0.76×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homecoming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homecoming audience
#·InterestCategoryAffinity×
01Safeco InsuranceBusiness & Career137.83×
02Timothy DelaghettoMusic & Radio116.03×
03The Manchurian Candidate (2004 film)Movies & TV75.62×
04Alexis BledelMovies & TV73.90×
05Blow (film)Movies & TV58.22×
06The Book of EliMovies & TV56.92×
07Naomie HarrisMovies & TV51.64×
08The Man from U.N.C.L.E.Movies & TV49.33×
09Without a TraceMovies & TV45.75×
10The Comeback (TV series)Movies & TV45.12×
11Agora (film)Movies & TV42.00×
12Sully (film)Movies & TV41.25×
13The Usual SuspectsMovies & TV33.38×
14Revenge (TV series)Movies & TV29.76×
15Burn After ReadingMovies & TV29.17×
16A Beautiful Mind (film)Movies & TV25.63×
17Krysten RitterMovies & TV24.00×
18Nightcrawler (film)Movies & TV20.77×
19Apocalypse NowMovies & TV20.35×
20Obsessed (2009 film)Movies & TV9.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homecoming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homecoming audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
CreativityOPEN1.47×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homecoming audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.10×
Pet OwnershipJOY1.10×
SustainabilityBALANCE1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homecoming have in United States?

Homecoming has an estimated audience of 1,715,994 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Homecoming fans?

71.2% of Homecoming fans are female, 28.8% are male, with an average age of 36.0 years.

03

Which brands do Homecoming fans like most?

Homecoming fans show strongest brand affinity for Alexis Bledel (73.9×), Safeco Insurance (137.83×), and Blow (film) (58.22×) over the country average.

04

Where do Homecoming fans live in United States?

Homecoming fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Homecoming fans also like?

Beyond Homecoming itself, the audience over-indexes on Safeco Insurance (137.83×), Blow (film) (58.22×), Revenge (TV series) (29.76×), and Naomie Harris (51.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Homecoming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homecoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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