Homecoming Audience in United States

Homecoming logo

Homecoming has an estimated audience of 1,715,994 people in United States. 71.2% are female, 28.8% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Alexis Bledel, Safeco Insurance, Blow (film), Revenge (TV series), Naomie Harris.

The average Homecoming fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alexis Bledel, Safeco Insurance, Blow (film), with strongest over-indexing on Alexis Bledel (73.9× the country average). Demographically, the Homecoming audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Record label

Demographics of Homecoming fans

Demographic split for Homecoming audience in United States
MetricValue
Female71.2%
Male28.8%
Average age36.0
Estimated audience size1,715,994

Audience persona

The typical Homecoming fan in United States is more female, around 36.0 years old, with strong Social Media Usage tendencies and a notable affinity for Alexis Bledel.

Top regions in United States

Top regions ranked by reach for Homecoming in United States
RegionReachAffinity
California217,2271.15×
Texas207,2211.4×
Florida164,0011.41×
New York144,3501.51×
Georgia72,0881.36×
Arizona67,3801.92×
Illinois65,4021.14×
Pennsylvania57,8511×
North Carolina57,8261.12×
Ohio57,1361.08×
Michigan45,5331.01×
Virginia45,4851.09×
New Jersey43,6801×
Maryland37,9281.29×
Washington34,2901×
Tennessee32,7380.95×
Wisconsin30,5701.18×
Louisiana30,2861.37×
Massachusetts30,2260.89×
Alabama29,4971.23×
Indiana28,6330.91×
South Carolina28,3491.1×
Missouri28,1011.02×
Minnesota23,2800.95×
Colorado23,1410.86×
Kentucky19,6820.91×
Oklahoma16,9770.89×
Connecticut16,5970.96×
Mississippi16,0631.14×
Oregon15,7100.8×
Iowa14,1201×
Nevada13,7110.83×
Arkansas13,2830.94×
Utah12,1080.79×
Kansas11,7020.87×
New Mexico9,5271.11×
West Virginia8,4361.06×
Nebraska7,9290.92×
Idaho6,8340.79×
Hawaii6,6060.9×
Washington, District of Columbia5,2841.02×
Rhode Island4,8040.88×
New Hampshire4,7320.7×
Maine4,6840.76×
Delaware4,6400.98×
Montana3,0380.64×
South Dakota2,6180.66×
Alaska2,4810.68×
North Dakota2,3760.67×
Vermont1,7370.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homecoming audience
BrandAffinityCategory
Alexis Bledel73.9×Movies & TV
Safeco Insurance137.83×Business & Career
Blow (film)58.22×Movies & TV
Revenge (TV series)29.76×Movies & TV
Naomie Harris51.64×Movies & TV
Sully (film)41.25×Movies & TV
The Usual Suspects33.38×Movies & TV
The Book of Eli56.92×Movies & TV
Krysten Ritter24×Movies & TV
The Manchurian Candidate (2004 film)75.62×Movies & TV
Agora (film)42×Movies & TV
Timothy Delaghetto116.03×Music & Radio
The Man from U.N.C.L.E.49.33×Movies & TV
Apocalypse Now20.35×Movies & TV
Without a Trace45.75×Movies & TV
A Beautiful Mind (film)25.63×Movies & TV
Nightcrawler (film)20.77×Movies & TV
Burn After Reading29.17×Movies & TV
Ocean's 1118.27×Movies & TV
Body of Lies (film)57.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homecoming audience
TraitClusterScore
Social Media UsageJOY1.21
ExtroversionTHRILL1.2
Price SensitivityPREMIUM1.18
Pet OwnershipJOY1.09
Urban LifestyleOPEN1.07
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Homecoming
CountryShare
United States53.9%
Canada4.2%
India3.2%

See Homecoming audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Homecoming have in United States?

Homecoming has an estimated audience of 1,715,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Homecoming fans?

71.2% of Homecoming fans are female, 28.8% are male, with an average age of 36.0 years.

Which brands do Homecoming fans like most?

Homecoming fans show strongest brand affinity for Alexis Bledel (73.9×), Safeco Insurance (137.83×), and Blow (film) (58.22×) over the country average.

Where do Homecoming fans live in United States?

Homecoming fans in United States are most concentrated in California (reach 217,227), Texas (reach 207,221), and Florida (reach 164,001). These three regions account for the largest share of the active audience.

What other brands do Homecoming fans also like?

Beyond Homecoming itself, the audience over-indexes on Safeco Insurance (137.83×), Blow (film) (58.22×), Revenge (TV series) (29.76×), and Naomie Harris (51.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homecoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.