Safeco Insurance Audience in United States

Safeco Insurance logo

Safeco Insurance has an estimated audience of 474,958 people in United States. 52.7% are female, 47.3% are male, average age 35.8. Top regions: California, Texas, Washington. Top brand affinities: Horse Photography Workshops, Haflinger, Shetland pony, Welsh Pony and Cob, Cardcaptor Sakura.

The average Safeco Insurance fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Horse Photography Workshops, Haflinger, Shetland pony, with strongest over-indexing on Horse Photography Workshops (865.93× the country average). Demographically, the Safeco Insurance audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Safeco Insurance fans

Demographic split for Safeco Insurance audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.8
Estimated audience size474,958

Audience persona

The typical Safeco Insurance fan in United States is balanced, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Horse Photography Workshops.

Top regions in United States

Top regions ranked by reach for Safeco Insurance in United States
RegionReachAffinity
California51,2370.98×
Texas37,3990.92×
Washington26,7582.81×
Colorado17,3462.32×
New York16,5580.62×
Florida12,7520.4×
Ohio12,3530.84×
Pennsylvania12,0370.75×
Michigan11,2940.91×
Georgia10,4570.71×
Arizona9,8581.02×
North Carolina9,7270.68×
Oregon9,3931.73×
Illinois9,0610.57×
Missouri8,6691.13×
Indiana8,1090.93×
South Carolina7,8541.1×
Kentucky7,5551.27×
Mississippi7,2621.86×
Idaho6,7362.83×
Tennessee6,2050.65×
Minnesota6,1830.91×
Oklahoma6,1181.16×
Maryland5,6620.69×
Massachusetts5,4650.58×
Virginia5,1570.45×
Louisiana4,8450.79×
Alabama4,5400.68×
Utah4,2601×
Connecticut4,0770.86×
Arkansas3,9901.02×
West Virginia3,9361.78×
New Jersey3,6360.3×
Nevada3,4170.74×
Kansas3,4080.91×
Wisconsin3,0870.43×
New Mexico3,0341.27×
Montana2,7372.08×
New Hampshire2,1191.13×
Iowa1,6560.42×
Nebraska1,6520.69×
Alaska1,4071.38×
Maine1,4020.82×
Rhode Island1,3150.87×
Wyoming1,1531.64×
South Dakota9330.85×
Vermont8831.06×
North Dakota7370.76×
Hawaii4020.2×
Washington, District of Columbia3930.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Safeco Insurance audience
BrandAffinityCategory
Horse Photography Workshops865.93×
Haflinger387.87×Fashion & Accessoires
Shetland pony217.47×Pets & Animals
Welsh Pony and Cob179.42×Pets & Animals
Cardcaptor Sakura124.3×Literature
NAVITAS416.61×Business & Career
Chock full o'Nuts239.35×Food & Beverages
Shire horse224.78×Pets & Animals
BiFi (snack)687.17×Food & Beverages
Puella Magi Madoka Magica71.28×Movies & TV
Pferd87.42×Pets & Animals
Gypsy horse101.28×Pets & Animals
Icelandic horse73.5×Pets & Animals
Andalusian horse100.29×Pets & Animals
Classical dressage34.17×Sports
Your Horse Live684.98×Pets & Animals
Saddle19.99×Sports
Nicky Clarke478.86×Beauty & Wellness
Horse Deals927.76×Pets & Animals
The Championships, Wimbledon15.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Safeco Insurance audience
TraitClusterScore
Need for SecurityCONSERVATISM1.7
PatriotismCONSERVATISM1.54
Family OrientationCONSERVATISM1.5
DIY MentalityTHRILL1.36
Convenience OrientationPREMIUM1.33
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Safeco Insurance
CountryShare
United States94.3%
China1.3%
India1.0%

See Safeco Insurance audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Safeco Insurance have in United States?

Safeco Insurance has an estimated audience of 474,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Safeco Insurance fans?

52.7% of Safeco Insurance fans are female, 47.3% are male, with an average age of 35.8 years.

Which brands do Safeco Insurance fans like most?

Safeco Insurance fans show strongest brand affinity for Horse Photography Workshops (865.93×), Haflinger (387.87×), and Shetland pony (217.47×) over the country average.

Where do Safeco Insurance fans live in United States?

Safeco Insurance fans in United States are most concentrated in California (reach 51,237), Texas (reach 37,399), and Washington (reach 26,758). These three regions account for the largest share of the active audience.

What other brands do Safeco Insurance fans also like?

Beyond Safeco Insurance itself, the audience over-indexes on Haflinger (387.87×), Shetland pony (217.47×), Welsh Pony and Cob (179.42×), and Cardcaptor Sakura (124.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Safeco Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.