Rascasse Audience Intelligence

Safeco Insurance Target Market in United States

A data profile of the people who buy, follow and care about Safeco Insurance in United States — modelled from more than twelve digital signal sources. Safeco Insurance has an estimated audience of 451,544 people in United States.

#29among Insurances in United States#4018among Brand in United States#2399in Business & Career

The average Safeco Insurance fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Horse Photography Workshops, Haflinger, Snus, with strongest over-indexing on Horse Photography Workshops (865.93× the country average).

Demographically, the Safeco Insurance audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Safeco Insurance fan in United States is balanced, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Horse Photography Workshops.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Safeco Insurance profile in United States.

Audience size
452K
in United States
Gender
52.7%♀
47.3% male
Age
35.8
average years
Country rank
#38858
Brand in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Safeco Insurance

52.7% are female, 47.3% are male, average age 35.8.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Safeco Insurance audience in United States
MetricValue
Female52.7%
Male47.3%
Average age35.8
Estimated audience size451,544
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Safeco Insurance audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4921%
50+13%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Safeco Insurance audience comes from United States.

Worldwide audience distribution share by country for Safeco Insurance
CountryShare
United States94.0%
China1.4%
India1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Safeco Insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Safeco Insurance customers by region in United States
#RegionReachAffinity×
01Idaho~7K2.91×
02Washington~20K2.57×
03Colorado~20K2.05×
04West Virginia~4K2.01×
05Montana~3K1.95×
06Mississippi~7K1.77×
07Oregon~9K1.70×
08Wyoming~1K1.64×
09New Mexico~3K1.31×
10Alaska~1K1.31×
11Kentucky~8K1.30×
12Utah~5K1.20×
13Arizona~10K1.19×
14Missouri~9K1.16×
15New Hampshire~2K1.16×
16Oklahoma~6K1.08×
17South Carolina~8K1.05×
18Vermont<1K1.05×
19Arkansas~4K1.02×
20California~50K0.95×
21Indiana~8K0.94×
22South Dakota<1K0.89×
23Michigan~10K0.88×
24Kansas~3K0.88×
25Maine~2K0.88×
26Minnesota~6K0.87×
27Rhode Island~1K0.87×
28Connecticut~4K0.85×
29Ohio~10K0.83×
30North Dakota<1K0.82×
31Texas~30K0.80×
32Pennsylvania~10K0.77×
33Nevada~3K0.76×
34Louisiana~4K0.72×
35North Carolina~10K0.71×
36Maryland~6K0.71×
37Nebraska~2K0.69×
38Tennessee~6K0.68×
39Alabama~4K0.68×
40Georgia~9K0.64×
41Massachusetts~6K0.63×
42Illinois~9K0.57×
43New York~10K0.56×
44Hawaii~1K0.56×
45Iowa~2K0.53×
46Wisconsin~4K0.50×
47Delaware<1K0.50×
48Virginia~5K0.46×
49Florida~10K0.36×
50New Jersey~4K0.34×
Fig. 06

Affinity by region

Affinity by region — Safeco Insurance, United States
0.34×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Safeco Insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Safeco Insurance audience
#·InterestCategoryAffinity×
01Horse Photography WorkshopsTopic865.93×
02BiFi (snack)Food & Beverages687.17×
03Your Horse LivePets & Animals684.98×
04Nicky ClarkeBeauty & Wellness478.86×
05NAVITASBusiness & Career416.61×
06HaflingerFashion & Accessoires387.87×
07Chock full o'NutsFood & Beverages239.35×
08Shire horsePets & Animals224.78×
09Shetland ponyPets & Animals217.47×
10Olympia London International Horse ShowSports210.60×
11Welsh Pony and CobPets & Animals179.42×
12SnusFood & Beverages174.89×
13Horse of the Year ShowSports171.07×
14Cardcaptor SakuraLiterature124.30×
15Gypsy horsePets & Animals101.28×
16Andalusian horsePets & Animals100.29×
17PferdPets & Animals87.42×
18Icelandic horsePets & Animals73.50×
19Classical dressageSports34.17×
20SaddleSports19.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Safeco Insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Safeco Insurance audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.50×
MindfulnessBALANCE1.59×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Safeco Insurance audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.51×
Convenience OrientationPREMIUM0.59×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Safeco Insurance's target market in United States?

Safeco Insurance's target market in United States covers an estimated 451,544 people, concentrated in California and Texas.

02

What is the gender split and age of Safeco Insurance customers?

52.7% of the Safeco Insurance audience are female, 47.3% are male, with an average age of 35.8 years.

03

Which brands do Safeco Insurance fans like most?

Safeco Insurance fans show strongest brand affinity for Horse Photography Workshops (865.93×), Haflinger (387.87×), and Snus (174.89×) over the country average.

04

Where do Safeco Insurance fans live in United States?

Safeco Insurance fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Safeco Insurance fans also like?

Beyond Safeco Insurance itself, the audience over-indexes on Haflinger (387.87×), Snus (174.89×), Shetland pony (217.47×), and Welsh Pony and Cob (179.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Safeco Insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Safeco Insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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