Icelandic horse Audience in United States

Icelandic horse logo

Icelandic horse has an estimated audience of 581,732 people in United States. 56.9% are female, 43.1% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Tech News, Somerset, Kentucky, Scunthorpe, Historic site, Collectable.

The average Icelandic horse fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tech News, Somerset, Kentucky, Scunthorpe, with strongest over-indexing on Tech News (565.22× the country average). Demographically, the Icelandic horse audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Icelandic horse fans

Demographic split for Icelandic horse audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.2
Estimated audience size581,732

Audience persona

The typical Icelandic horse fan in United States is more female, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Tech News.

Top regions in United States

Top regions ranked by reach for Icelandic horse in United States
RegionReachAffinity
California46,7600.73×
Texas31,1810.62×
New York31,1330.96×
Florida23,8820.61×
Washington17,1541.47×
Pennsylvania15,7060.8×
North Carolina14,5690.83×
Massachusetts14,4861.26×
Illinois13,7830.71×
Ohio13,7540.77×
Michigan13,2290.87×
Colorado13,1931.44×
Virginia13,1920.93×
Georgia11,5370.64×
Wisconsin9,8791.13×
Oregon9,8531.48×
Tennessee9,7090.83×
Minnesota9,5971.15×
Arizona9,3100.78×
New Jersey9,1500.62×
Kentucky8,6301.18×
Indiana8,2000.77×
Maryland7,6090.76×
Missouri7,5770.81×
Utah6,9501.33×
South Carolina6,1830.71×
Connecticut5,8371×
Oklahoma5,4560.84×
Alabama5,3110.65×
Louisiana4,7060.63×
Iowa4,5270.94×
Idaho4,0561.39×
New Hampshire3,6191.58×
Arkansas3,5570.74×
Nevada3,5500.63×
Kansas3,4090.74×
Maine3,2411.56×
Montana2,9151.81×
Mississippi2,8520.6×
Alaska2,7342.2×
Vermont2,6402.58×
West Virginia2,3090.85×
New Mexico2,1990.75×
Hawaii2,0770.83×
Nebraska1,9730.68×
Washington, District of Columbia1,9341.11×
Rhode Island1,7650.95×
Wyoming1,2451.44×
South Dakota1,0890.81×
North Dakota1,0410.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icelandic horse audience
BrandAffinityCategory
Tech News565.22×Technology & Electronics
Somerset, Kentucky85.93×Travel & Leisure
Scunthorpe81.37×Travel & Leisure
Historic site8.71×Arts & Culture
Collectable2.29×Kids & Family
Brooklyn College14.78×Business & Career
Nebraska Cornhuskers football4.06×Sports
Natural rubber1.91×Cars & Mobility
Home equity1.68×Home & Garden
JDSU2.55×Business & Career
Square foot gardening14.54×Home & Garden
Staycation2.53×Home & Garden
Torchlight18.77×Games
Jesse Plemons2.51×Movies & TV
Elsword11.65×Games
Pillow1.53×Home & Garden
Queens College, City University of New York4.96×Business & Career
Vocal harmony3.05×Music & Radio
Jaws3.6×Movies & TV
Home staging3.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icelandic horse audience
TraitClusterScore
SustainabilityBALANCE1.67
Quality AwarenessPREMIUM1.58
IndividualismJOY1.49
Pet OwnershipJOY1.41
Community OrientationOPEN1.4
SpiritualityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Icelandic horse
CountryShare
United States16.9%
Germany14.7%
Japan12.0%

See Icelandic horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Icelandic horse have in United States?

Icelandic horse has an estimated audience of 581,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Icelandic horse fans?

56.9% of Icelandic horse fans are female, 43.1% are male, with an average age of 38.2 years.

Which brands do Icelandic horse fans like most?

Icelandic horse fans show strongest brand affinity for Tech News (565.22×), Somerset, Kentucky (85.93×), and Scunthorpe (81.37×) over the country average.

Where do Icelandic horse fans live in United States?

Icelandic horse fans in United States are most concentrated in California (reach 46,760), Texas (reach 31,181), and New York (reach 31,133). These three regions account for the largest share of the active audience.

What other brands do Icelandic horse fans also like?

Beyond Icelandic horse itself, the audience over-indexes on Somerset, Kentucky (85.93×), Scunthorpe (81.37×), Historic site (8.71×), and Collectable (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icelandic horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.