Rascasse Audience Intelligence

Icelandic horse Audience in United States

A data profile of the people who buy, follow and care about Icelandic horse in United States — modelled from more than twelve digital signal sources. Icelandic horse has an estimated audience of 581,732 people in United States.

#10761among Topic in United States#497in Pets & Animals

The average Icelandic horse fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Neve Campbell, Safeco Insurance, Onet.pl, with strongest over-indexing on Neve Campbell (92.28× the country average).

Demographically, the Icelandic horse audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icelandic horse fan in United States is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Neve Campbell.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icelandic horse profile in United States.

Audience size
582K
in United States
Gender
56.9%♀
43.1% male
Age
38.2
average years
Country rank
#33424
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icelandic horse fans

56.9% are female, 43.1% are male, average age 38.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Icelandic horse audience in United States
MetricValue
Female56.9%
Male43.1%
Average age38.2
Estimated audience size581,732
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Icelandic horse audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Icelandic horse audience comes from United States.

Worldwide audience distribution share by country for Icelandic horse
CountryShare
United States16.9%
Germany14.7%
Japan12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icelandic horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Icelandic horse fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.30×
02Alaska~2K1.97×
03Montana~3K1.60×
04Maine~3K1.50×
05Utah~7K1.43×
06New Hampshire~3K1.40×
07Oregon~9K1.39×
08Washington~20K1.38×
09Colorado~10K1.35×
10Idaho~4K1.31×
11Massachusetts~10K1.18×
12Kentucky~9K1.17×
13Minnesota~10K1.14×
14Wisconsin~10K1.10×
15North Dakota~1K0.99×
16Washington, District of Columbia~2K0.98×
17Connecticut~6K0.96×
18Rhode Island~2K0.95×
19South Dakota~1K0.95×
20Iowa~4K0.94×
21West Virginia~2K0.92×
22Hawaii~2K0.91×
23Delaware~1K0.88×
24New Mexico~3K0.87×
25Virginia~10K0.86×
26Tennessee~10K0.86×
27New York~30K0.84×
28Michigan~10K0.84×
29Oklahoma~5K0.84×
30Arkansas~4K0.84×
31Kansas~4K0.83×
32North Carolina~10K0.82×
33Missouri~8K0.81×
34Nebraska~2K0.81×
35Pennsylvania~20K0.78×
36Arizona~9K0.78×
37Ohio~10K0.77×
38Indiana~8K0.77×
39Maryland~7K0.75×
40Mississippi~4K0.75×
41Alabama~6K0.74×
42South Carolina~6K0.73×
43California~50K0.71×
44Louisiana~5K0.71×
45Nevada~4K0.69×
46Illinois~10K0.68×
47Georgia~10K0.66×
48Texas~30K0.62×
49New Jersey~9K0.62×
50Florida~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Icelandic horse, United States
0.61×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icelandic horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icelandic horse audience
#·InterestCategoryAffinity×
01Festa do Peão de BoiadeiroSports557.14×
02Neve CampbellMovies & TV92.28×
03Safeco InsuranceBusiness & Career73.50×
04SmartPakBusiness & Career44.89×
05Onet.plNews41.01×
06IcelandairTravel & Leisure22.02×
07AppaloosaPets & Animals16.80×
08Bird feedingPets & Animals15.53×
09Crest (toothpaste)Beauty & Wellness11.24×
10IcelandTravel & Leisure10.25×
11Kentucky DerbySports9.82×
12Horseback ridingSports4.48×
13Diaper bagKids & Family3.58×
14Veterinary medicineBusiness & Career3.47×
15ZooKids & Family3.31×
16MilkFood & Beverages3.25×
17Planet FitnessSports3.13×
18MeatFood & Beverages2.22×
19Nonprofit organizationPolitics & Society2.17×
20RedditInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icelandic horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icelandic horse audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.96×
IndividualismJOY1.47×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icelandic horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
ExtroversionTHRILL0.66×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icelandic horse have in United States?

Icelandic horse has an estimated audience of 581,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Icelandic horse fans?

56.9% of Icelandic horse fans are female, 43.1% are male, with an average age of 38.2 years.

03

Which brands do Icelandic horse fans like most?

Icelandic horse fans show strongest brand affinity for Neve Campbell (92.28×), Safeco Insurance (73.5×), and Onet.pl (41.01×) over the country average.

04

Where do Icelandic horse fans live in United States?

Icelandic horse fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Icelandic horse fans also like?

Beyond Icelandic horse itself, the audience over-indexes on Safeco Insurance (73.5×), Onet.pl (41.01×), Festa do Peão de Boiadeiro (557.14×), and Planet Fitness (3.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Icelandic horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Icelandic horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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