Rascasse Audience Intelligence

Icelandic horse Audience in Germany

A data profile of the people who buy, follow and care about Icelandic horse in Germany — modelled from more than twelve digital signal sources. Icelandic horse has an estimated audience of 505,173 people in Germany.

#4651among Topic in Germany#204in Pets & Animals

The average Icelandic horse fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Krämer Pferdesport, Haflinger, Arabian horse, with strongest over-indexing on Krämer Pferdesport (37.47× the country average).

Demographically, the Icelandic horse audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Icelandic horse fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icelandic horse profile in Germany.

Audience size
505K
in Germany
Gender
83.4%♀
16.6% male
Age
37.7
average years
Country rank
#11637
Topic in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Icelandic horse fans

83.4% are female, 16.6% are male, average age 37.7.

Fig. 02

Gender split

83.4%
Female
16.6%
Male
Demographic split for Icelandic horse audience in Germany
MetricValue
Female83.4%
Male16.6%
Average age37.7
Estimated audience size505,173
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Icelandic horse audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Icelandic horse audience comes from Germany.

Worldwide audience distribution share by country for Icelandic horse
CountryShare
United States16.9%
Germany14.7%
Japan12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icelandic horse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Icelandic horse fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.72×
02Niedersachsen~70K1.40×
03Saarland~8K1.22×
04Hamburg~10K1.11×
05Rheinland-Pfalz~30K1.06×
06Baden-Württemberg~70K1.00×
07Hessen~40K0.98×
08Mecklenburg-Vorpommern~9K0.98×
09Bayern~80K0.96×
10Nordrhein-Westfalen~100K0.95×
11Brandenburg~10K0.95×
12Bremen~4K0.90×
13Thüringen~10K0.80×
14Sachsen~20K0.76×
15Berlin~20K0.76×
16Sachsen-Anhalt~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Icelandic horse, Germany
0.73×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icelandic horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icelandic horse audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires50.11×
02Christian AhlmannSports41.14×
03PIKEURSports39.17×
04Krämer PferdesportSports37.47×
05AppaloosaPets & Animals30.12×
06Ludger BeerbaumSports30.10×
07Staples (Canada)Business & Career29.42×
08Spy GameMovies & TV29.29×
09Hanoverian horsePets & Animals24.63×
10Marcus EhningSports22.37×
11Paul SchockemöhleSports20.32×
12HorzeSports17.06×
13Isabell WerthSports15.02×
14Arabian horsePets & Animals14.77×
15Jodie FosterMovies & TV14.33×
16Rachel McAdamsMovies & TV12.29×
17Horse racingSports7.28×
18Pet sittingPets & Animals4.45×
19Veterinary medicineBusiness & Career4.19×
20TagesschauMovies & TV1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icelandic horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icelandic horse audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
TraditionCONSERVATISM1.52×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icelandic horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Price SensitivityPREMIUM0.65×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Icelandic horse have in Germany?

Icelandic horse has an estimated audience of 505,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Icelandic horse fans?

83.4% of Icelandic horse fans are female, 16.6% are male, with an average age of 37.7 years.

03

Which brands do Icelandic horse fans like most?

Icelandic horse fans show strongest brand affinity for Krämer Pferdesport (37.47×), Haflinger (50.11×), and Arabian horse (14.77×) over the country average.

04

Where do Icelandic horse fans live in Germany?

Icelandic horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Icelandic horse fans also like?

Beyond Icelandic horse itself, the audience over-indexes on Haflinger (50.11×), Arabian horse (14.77×), Ludger Beerbaum (30.1×), and Christian Ahlmann (41.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Icelandic horse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Icelandic horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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