Icelandic horse Audience in Germany
Icelandic horse has an estimated audience of 505,173 people in Germany. 83.4% are female, 16.6% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Rossmann, Progressive rock, Collectable, Artistic inspiration.
The average Icelandic horse fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Rossmann, Progressive rock, with strongest over-indexing on Goes (2.09× the country average). Demographically, the Icelandic horse audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Icelandic horse fans
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 37.7 |
| Estimated audience size | 505,173 |
Audience persona
The typical Icelandic horse fan in Germany is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,156 | 0.96× |
| Bayern | 78,766 | 0.97× |
| Baden-Württemberg | 71,657 | 1.04× |
| Niedersachsen | 70,988 | 1.45× |
| Hessen | 38,007 | 0.99× |
| Schleswig-Holstein | 32,304 | 1.78× |
| Rheinland-Pfalz | 27,553 | 1.09× |
| Sachsen | 17,930 | 0.72× |
| Brandenburg | 14,829 | 0.95× |
| Berlin | 14,509 | 0.64× |
| Hamburg | 12,232 | 1.07× |
| Mecklenburg-Vorpommern | 9,489 | 0.98× |
| Sachsen-Anhalt | 8,574 | 0.66× |
| Thüringen | 8,406 | 0.65× |
| Saarland | 8,070 | 1.3× |
| Bremen | 3,238 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.09× | Travel & Leisure |
| Rossmann | 1.67× | Shopping |
| Progressive rock | 2.59× | Music & Radio |
| Collectable | 2.21× | Kids & Family |
| Artistic inspiration | 1.58× | Arts & Culture |
| Kingdom of Judah | 9.22× | Politics & Society |
| Tigran Hamasyan | 16.65× | Music & Radio |
| Hà Giang | 28.28× | Travel & Leisure |
| Icon (magazine) | 2.12× | Arts & Culture |
| Samanyolu Haber | 3.13× | Movies & TV |
| Hatten | 3.5× | Travel & Leisure |
| Figure painting (hobby) | 2.35× | Arts & Culture |
| Caprivi Strip | 5.37× | |
| Sri Lankan Tamil cinema | 15.19× | Movies & TV |
| Homesteading | 3.5× | Home & Garden |
| Ho, Ghana | 2.43× | Travel & Leisure |
| Mülheim | 1.86× | Travel & Leisure |
| Glashütte | 2.25× | Travel & Leisure |
| Brunello Cucinelli | 2.12× | Fashion & Accessoires |
| The Knot (Website) | 4.09× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.93 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Sustainability | BALANCE | 1.3 |
| Sports Activity | POWER | 1.19 |
| Creativity | OPEN | 1.16 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| Germany | 14.7% |
| Japan | 12.0% |
See Icelandic horse audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Icelandic horse have in Germany?
Icelandic horse has an estimated audience of 505,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Icelandic horse fans?
83.4% of Icelandic horse fans are female, 16.6% are male, with an average age of 37.7 years.
Which brands do Icelandic horse fans like most?
Icelandic horse fans show strongest brand affinity for Goes (2.09×), Rossmann (1.67×), and Progressive rock (2.59×) over the country average.
Where do Icelandic horse fans live in Germany?
Icelandic horse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,156), Bayern (reach 78,766), and Baden-Württemberg (reach 71,657). These three regions account for the largest share of the active audience.
What other brands do Icelandic horse fans also like?
Beyond Icelandic horse itself, the audience over-indexes on Rossmann (1.67×), Progressive rock (2.59×), Collectable (2.21×), and Artistic inspiration (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Icelandic horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.