Shetland pony Audience in United States

Shetland pony logo

Shetland pony has an estimated audience of 467,615 people in United States. 64.0% are female, 36.0% are male, average age 39.3. Top regions: Texas, California, Florida. Top brand affinities: Scunthorpe, Tech News, Collectable, UK garage, Nebraska Cornhuskers football.

The average Shetland pony fan in United States is 39.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Scunthorpe, Tech News, Collectable, with strongest over-indexing on Scunthorpe (113.59× the country average). Demographically, the Shetland pony audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Shetland pony fans

Demographic split for Shetland pony audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.3
Estimated audience size467,615

Audience persona

The typical Shetland pony fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Scunthorpe.

Top regions in United States

Top regions ranked by reach for Shetland pony in United States
RegionReachAffinity
Texas41,7281.04×
California39,5150.77×
Florida22,7540.72×
New York18,6140.71×
Georgia13,0050.9×
North Carolina12,7690.91×
Pennsylvania12,2360.78×
Ohio11,4990.8×
Illinois11,4550.74×
Tennessee10,6881.14×
Michigan10,5500.86×
Washington10,4951.12×
Virginia10,0170.88×
Arizona8,8280.92×
Missouri8,3191.1×
Colorado8,0471.09×
Oklahoma7,9561.53×
Indiana7,7080.9×
Louisiana7,6211.26×
Alabama7,5791.16×
Kentucky7,2841.24×
Oregon7,2641.36×
Massachusetts7,1250.77×
New Jersey6,7790.57×
Minnesota6,2510.93×
South Carolina6,2240.88×
Wisconsin5,9340.84×
Utah5,8351.39×
Maryland5,7130.71×
Arkansas5,3471.39×
Mississippi4,6221.2×
Kansas4,1421.12×
Iowa3,9331.02×
Connecticut3,4290.73×
Idaho3,2341.38×
Nevada3,2230.71×
New Mexico2,6631.14×
Nebraska2,4931.06×
West Virginia2,0640.95×
Montana1,9441.5×
Hawaii1,8840.94×
New Hampshire1,7600.96×
Maine1,5740.94×
South Dakota1,3811.28×
North Dakota1,1781.23×
Rhode Island1,1330.76×
Washington, District of Columbia1,0620.76×
Alaska1,0511.05×
Vermont8911.09×
Delaware8420.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shetland pony audience
BrandAffinityCategory
Scunthorpe113.59×Travel & Leisure
Tech News20×Technology & Electronics
Collectable2.33×Kids & Family
UK garage6.93×Music & Radio
Nebraska Cornhuskers football3.75×Sports
Jingoism2.21×Politics & Society
Product design1.82×Business & Career
Pillow1.73×Home & Garden
JDSU2.19×Business & Career
Jesse Plemons2.42×Movies & TV
Brooklyn College8.48×Business & Career
Jaws3.61×Movies & TV
Staycation2.15×Home & Garden
Home staging3.22×Home & Garden
Keinemusik10.92×Music & Radio
Queens College, City University of New York4.35×Business & Career
Nipsey Hussle3.28×Music & Radio
Grinch2.16×Movies & TV
Pro-Ject2.14×Music & Radio
Stamp collecting2.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shetland pony audience
TraitClusterScore
Quality AwarenessPREMIUM5.97
Luxury OrientationPREMIUM1.88
PatriotismCONSERVATISM1.72
Risk AppetiteTHRILL1.57
Pet OwnershipJOY1.4
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Shetland pony
CountryShare
Germany20.9%
United States19.3%
United Kingdom10.9%

See Shetland pony audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Shetland pony have in United States?

Shetland pony has an estimated audience of 467,615 people in United States, concentrated in Texas and California.

What is the gender split and age of Shetland pony fans?

64.0% of Shetland pony fans are female, 36.0% are male, with an average age of 39.3 years.

Which brands do Shetland pony fans like most?

Shetland pony fans show strongest brand affinity for Scunthorpe (113.59×), Tech News (20×), and Collectable (2.33×) over the country average.

Where do Shetland pony fans live in United States?

Shetland pony fans in United States are most concentrated in Texas (reach 41,728), California (reach 39,515), and Florida (reach 22,754). These three regions account for the largest share of the active audience.

What other brands do Shetland pony fans also like?

Beyond Shetland pony itself, the audience over-indexes on Tech News (20×), Collectable (2.33×), UK garage (6.93×), and Nebraska Cornhuskers football (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shetland pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.