Rascasse Audience Intelligence

Shetland pony Audience in United States

A data profile of the people who buy, follow and care about Shetland pony in United States — modelled from more than twelve digital signal sources. Shetland pony has an estimated audience of 467,615 people in United States.

#11680among Topic in United States#546in Pets & Animals

The average Shetland pony fan in United States is 39.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Safeco Insurance, Onet.pl, Ace Hardware, with strongest over-indexing on Safeco Insurance (217.47× the country average).

Demographically, the Shetland pony audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shetland pony fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Safeco Insurance.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shetland pony profile in United States.

Audience size
468K
in United States
Gender
64.0%♀
36.0% male
Age
39.3
average years
Country rank
#38095
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shetland pony fans

64.0% are female, 36.0% are male, average age 39.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Shetland pony audience in United States
MetricValue
Female64.0%
Male36.0%
Average age39.3
Estimated audience size467,615
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Shetland pony audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Shetland pony audience comes from United States.

Worldwide audience distribution share by country for Shetland pony
CountryShare
Germany20.9%
United States19.2%
United Kingdom10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shetland pony audience in United States is strongest.

Fig. 05

Top regions by affinity

Shetland pony fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.43×
02Oklahoma~7K1.40×
03Montana~2K1.38×
04Idaho~3K1.32×
05South Dakota~1K1.28×
06Wyoming<1K1.26×
07Arkansas~5K1.25×
08Kentucky~7K1.24×
09Louisiana~7K1.21×
10Kansas~4K1.20×
11North Dakota~1K1.16×
12Mississippi~4K1.14×
13Nebraska~3K1.14×
14Oregon~6K1.13×
15Iowa~4K1.12×
16New Mexico~3K1.11×
17Missouri~8K1.08×
18Tennessee~10K1.07×
19Alabama~7K1.07×
20Washington~10K1.03×
21Alaska~1K1.03×
22Texas~40K1.02×
23Colorado~7K1.01×
24Minnesota~7K0.97×
25Maine~2K0.97×
26Indiana~8K0.94×
27West Virginia~2K0.94×
28New Hampshire~2K0.94×
29Wisconsin~7K0.93×
30Hawaii~2K0.93×
31Arizona~9K0.90×
32North Carolina~10K0.89×
33Rhode Island~1K0.86×
34Georgia~10K0.85×
35Virginia~10K0.85×
36South Carolina~6K0.84×
37Connecticut~4K0.84×
38Delaware~1K0.84×
39Ohio~10K0.82×
40Michigan~10K0.81×
41Washington, District of Columbia~1K0.79×
42Nevada~4K0.78×
43Pennsylvania~10K0.77×
44Massachusetts~7K0.76×
45California~40K0.72×
46Illinois~10K0.72×
47Maryland~6K0.72×
48Florida~20K0.70×
49New York~20K0.69×
50New Jersey~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Shetland pony, United States
0.58×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shetland pony audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shetland pony audience
#·InterestCategoryAffinity×
01Safeco InsuranceBusiness & Career217.47×
02Marcus EhningSports99.30×
03Onet.plNews46.93×
04Patrick EwingSports20.00×
05Kentucky DerbySports13.87×
06Crest (toothpaste)Beauty & Wellness12.69×
07Arabian horsePets & Animals12.63×
08Sunless tanningBeauty & Wellness8.49×
09Weather forecastingHome & Garden5.49×
10Ace HardwareHome & Garden4.74×
11Veterinary medicineBusiness & Career4.49×
12Diaper bagKids & Family4.09×
13ZooKids & Family3.81×
14Planet FitnessSports3.25×
15RedditInternet & Social Media2.57×
16PinterestInternet & Social Media2.48×
17Nonprofit organizationPolitics & Society2.40×
18RecipesFood & Beverages1.83×
19Donald TrumpPolitics & Society1.79×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shetland pony audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shetland pony audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM7.20×
PatriotismCONSERVATISM2.37×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shetland pony audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shetland pony have in United States?

Shetland pony has an estimated audience of 467,615 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shetland pony fans?

64.0% of Shetland pony fans are female, 36.0% are male, with an average age of 39.3 years.

03

Which brands do Shetland pony fans like most?

Shetland pony fans show strongest brand affinity for Safeco Insurance (217.47×), Onet.pl (46.93×), and Ace Hardware (4.74×) over the country average.

04

Where do Shetland pony fans live in United States?

Shetland pony fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shetland pony fans also like?

Beyond Shetland pony itself, the audience over-indexes on Onet.pl (46.93×), Ace Hardware (4.74×), Kentucky Derby (13.87×), and Veterinary medicine (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Shetland pony audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shetland pony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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