Rascasse Audience Intelligence

Supercharger Audience in United States

A data profile of the people who buy, follow and care about Supercharger in United States — modelled from more than twelve digital signal sources. Supercharger has an estimated audience of 4,289,738 people in United States.

#4147among Topic in United States#289in Cars & Mobility

The average Supercharger fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New Jersey, Texas.

Top brand affinities include AutoZone, Performance car, Haul truck, with strongest over-indexing on AutoZone (4.71× the country average).

Demographically, the Supercharger audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supercharger fan in United States is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supercharger profile in United States.

Audience size
4.3M
in United States
Gender
26.7%♀
73.3% male
Age
38.8
average years
Country rank
#7585
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supercharger fans

26.7% are female, 73.3% are male, average age 38.8.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Supercharger audience in United States
MetricValue
Female26.7%
Male73.3%
Average age38.8
Estimated audience size4,289,738
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Supercharger audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Supercharger audience comes from United States.

Worldwide audience distribution share by country for Supercharger
CountryShare
United States47.8%
United Kingdom8.9%
Australia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supercharger audience in United States is strongest.

Fig. 05

Top regions by affinity

Supercharger fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~600K5.38×
02Massachusetts~200K2.79×
03Rhode Island~30K1.95×
04Connecticut~80K1.87×
05California~700K1.58×
06Washington~100K1.46×
07New York~300K1.41×
08Delaware~20K1.32×
09Pennsylvania~200K1.16×
10Nevada~50K1.14×
11Arizona~90K1.08×
12Oregon~50K1.08×
13New Hampshire~20K1.08×
14Vermont~8K1.08×
15Utah~40K1.06×
16Texas~400K1.00×
17New Mexico~20K0.96×
18Hawaii~20K0.94×
19Colorado~60K0.90×
20Wyoming~6K0.89×
21Idaho~20K0.86×
22Georgia~100K0.84×
23North Carolina~100K0.81×
24Virginia~80K0.80×
25Oklahoma~40K0.80×
26Florida~200K0.78×
27Maryland~60K0.75×
28Kansas~30K0.75×
29Mississippi~30K0.73×
30Montana~9K0.73×
31Tennessee~60K0.72×
32South Carolina~50K0.71×
33Alabama~40K0.71×
34Arkansas~20K0.71×
35Maine~10K0.71×
36Indiana~50K0.68×
37Nebraska~10K0.68×
38West Virginia~10K0.68×
39South Dakota~7K0.68×
40Louisiana~40K0.67×
41Kentucky~40K0.67×
42Washington, District of Columbia~9K0.67×
43Illinois~90K0.66×
44Alaska~6K0.66×
45Michigan~70K0.63×
46Missouri~40K0.63×
47Minnesota~40K0.59×
48Ohio~80K0.58×
49Wisconsin~40K0.57×
50Iowa~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Supercharger, United States
0.57×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supercharger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supercharger audience
#·InterestCategoryAffinity×
01Ford Mustang (third generation)Cars & Mobility16.89×
02Performance carCars & Mobility13.57×
03Formula DriftSports12.07×
04Haul truckCars & Mobility7.36×
05Machine toolHome & Garden6.72×
06Car classificationCars & Mobility6.24×
07Motorcycle sportSports5.32×
08O'Reilly Auto PartsCars & Mobility5.30×
09Dump truckCars & Mobility5.14×
10WrenchHome & Garden4.90×
11BusCars & Mobility4.77×
12Advance Auto PartsCars & Mobility4.75×
13AutoZoneCars & Mobility4.71×
14Commercial vehicleCars & Mobility4.63×
15EngineCars & Mobility4.48×
16Motorcycle racingCars & Mobility4.43×
17RoadTravel & Leisure3.68×
18Freight transportCars & Mobility3.36×
19Google MapsInternet & Social Media3.16×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supercharger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supercharger audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.81×
PatriotismCONSERVATISM1.79×
Risk AppetiteTHRILL1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supercharger audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
IndulgenceJOY0.75×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supercharger have in United States?

Supercharger has an estimated audience of 4,289,738 people in United States, concentrated in California and New Jersey.

02

What is the gender split and age of Supercharger fans?

26.7% of Supercharger fans are female, 73.3% are male, with an average age of 38.8 years.

03

Which brands do Supercharger fans like most?

Supercharger fans show strongest brand affinity for AutoZone (4.71×), Performance car (13.57×), and Haul truck (7.36×) over the country average.

04

Where do Supercharger fans live in United States?

Supercharger fans in United States are most concentrated in California (reach ~700K), New Jersey (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Supercharger fans also like?

Beyond Supercharger itself, the audience over-indexes on Performance car (13.57×), Haul truck (7.36×), O'Reilly Auto Parts (5.3×), and Machine tool (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Supercharger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercharger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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