Supercharger Audience in United States

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Supercharger has an estimated audience of 4,289,738 people in United States. 26.7% are female, 73.3% are male, average age 38.8. Top regions: California, New Jersey, Texas. Top brand affinities: AutoZone, Performance car, Haul truck, O'Reilly Auto Parts, Machine tool.

The average Supercharger fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New Jersey, Texas. Top brand affinities include AutoZone, Performance car, Haul truck, with strongest over-indexing on AutoZone (4.71× the country average). Demographically, the Supercharger audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Supercharger fans

Demographic split for Supercharger audience in United States
MetricValue
Female26.7%
Male73.3%
Average age38.8
Estimated audience size4,289,738

Audience persona

The typical Supercharger fan in United States is more male, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Supercharger in United States
RegionReachAffinity
California822,7101.74×
New Jersey595,6945.46×
Texas380,9141.03×
New York377,7291.58×
Massachusetts248,7212.94×
Florida236,1900.81×
Pennsylvania182,6211.26×
Washington133,2681.55×
Georgia112,4440.85×
North Carolina104,0670.81×
Illinois96,8140.68×
Arizona95,4151.09×
Virginia86,5920.83×
Connecticut78,7451.83×
Ohio74,0740.56×
Michigan71,9560.64×
Colorado64,1570.95×
Tennessee61,0150.71×
Maryland57,7090.78×
Indiana53,2180.68×
Oregon52,9381.08×
Nevada49,1541.18×
South Carolina44,4900.69×
Missouri43,1060.62×
Alabama40,5270.68×
Utah39,9601.04×
Oklahoma35,2690.74×
Wisconsin34,9580.54×
Minnesota34,8810.57×
Louisiana34,4020.62×
Kentucky33,5530.62×
Rhode Island27,1641.99×
Kansas23,7320.7×
Arkansas23,3660.66×
Mississippi23,0880.65×
New Mexico19,6410.91×
Iowa17,6930.5×
New Hampshire16,9421×
Idaho16,7310.78×
Hawaii16,5060.9×
Delaware15,5711.32×
Nebraska13,1540.61×
West Virginia11,5900.58×
Maine9,7150.63×
Washington, District of Columbia8,7640.68×
Vermont7,8131.04×
Montana7,4710.63×
South Dakota5,3360.54×
Wyoming5,2810.83×
North Dakota4,1440.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supercharger audience
BrandAffinityCategory
AutoZone4.71×Cars & Mobility
Performance car13.57×Cars & Mobility
Haul truck7.36×Cars & Mobility
O'Reilly Auto Parts5.3×Cars & Mobility
Machine tool6.72×Home & Garden
Google Maps3.16×Internet & Social Media
Engine4.48×Cars & Mobility
Car classification6.24×Cars & Mobility
Bus4.77×Cars & Mobility
Wrench4.9×Home & Garden
Road3.68×Travel & Leisure
Advance Auto Parts4.75×Cars & Mobility
Dump truck5.14×Cars & Mobility
Commercial vehicle4.63×Cars & Mobility
Ford Mustang (third generation)16.89×Cars & Mobility
Formula Drift12.07×Sports
Freight transport3.36×Cars & Mobility
Motorcycle sport5.32×Sports
Motorcycle racing4.43×Cars & Mobility
Online shopping1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supercharger audience
TraitClusterScore
Career OrientationPOWER1.55
Luxury OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.36
Early Adopter MentalityPOWER1.29
Need for SecurityCONSERVATISM1.24
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Supercharger
CountryShare
United States47.8%
United Kingdom9.0%
Australia6.0%

See Supercharger audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Supercharger have in United States?

Supercharger has an estimated audience of 4,289,738 people in United States, concentrated in California and New Jersey.

What is the gender split and age of Supercharger fans?

26.7% of Supercharger fans are female, 73.3% are male, with an average age of 38.8 years.

Which brands do Supercharger fans like most?

Supercharger fans show strongest brand affinity for AutoZone (4.71×), Performance car (13.57×), and Haul truck (7.36×) over the country average.

Where do Supercharger fans live in United States?

Supercharger fans in United States are most concentrated in California (reach 822,710), New Jersey (reach 595,694), and Texas (reach 380,914). These three regions account for the largest share of the active audience.

What other brands do Supercharger fans also like?

Beyond Supercharger itself, the audience over-indexes on Performance car (13.57×), Haul truck (7.36×), O'Reilly Auto Parts (5.3×), and Machine tool (6.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercharger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.