Rascasse Audience Intelligence

Performance car Audience in United States

Name: Performance car — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Performance car in United States — modelled from more than twelve digital signal sources. Performance car has an estimated audience of 6,097,398 people in United States.

#31among Car type in United States #3324among Topic in United States #230in Cars & Mobility

The average Performance car fan in United States is 42.3 years old, more male, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, California, Texas.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance car profile in United States.

Audience size

6.1M

in United States

Gender

23.8%♀

76.2% male

Age

42.3

average years

Country rank

#5646

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Performance car fans

23.8% are female, 76.2% are male, average age 42.3.

Fig. 02

Gender split

23.8%

Female

76.2%

Male

Demographic split for Performance car audience in United States
Metric	Value
Female	23.8%
Male	76.2%
Average age	42.3
Estimated audience size	6,097,398

Fig. 03

Age distribution

Age distribution of the Performance car audience in United States
Age bracket	Share	%
16-19		14%
20-29		17%
30-39		19%
40-49		23%
50+		27%

Fig. 04

Worldwide distribution

42.2%

of the worldwide Performance car audience comes from United States.

Worldwide audience distribution share by country for Performance car
Country	Share
United States	42.2%
United Kingdom	9.3%
Canada	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance car audience in United States is strongest.

Fig. 05

Top regions by affinity

Performance car fans by region: top regions in United States
#	Region	Reach	×
01	Arkansas	~1M	23.07×
02	Alaska	~10K	0.99×
03	Vermont	~10K	0.98×
04	North Dakota	~10K	0.97×
05	South Dakota	~10K	0.95×
06	Oklahoma	~60K	0.93×
07	Montana	~20K	0.93×
08	Delaware	~20K	0.92×
09	Rhode Island	~20K	0.91×
10	West Virginia	~30K	0.90×
11	New Hampshire	~20K	0.89×
12	Maine	~20K	0.89×
13	Idaho	~30K	0.88×
14	Hawaii	~20K	0.88×
15	New Mexico	~30K	0.87×
16	Washington, District of Columbia	~20K	0.87×
17	Mississippi	~40K	0.86×
18	Nebraska	~30K	0.86×
19	Kansas	~40K	0.83×
20	Iowa	~40K	0.82×
21	Louisiana	~60K	0.80×
22	Kentucky	~60K	0.78×
23	Connecticut	~50K	0.78×
24	Nevada	~50K	0.78×
25	Utah	~40K	0.78×
26	Missouri	~80K	0.77×
27	Alabama	~70K	0.77×
28	South Carolina	~70K	0.76×
29	Oregon	~50K	0.75×
30	Wisconsin	~70K	0.72×
31	Arizona	~90K	0.71×
32	Indiana	~80K	0.71×
33	Maryland	~70K	0.71×
34	Colorado	~70K	0.71×
35	Tennessee	~90K	0.70×
36	Minnesota	~60K	0.70×
37	Ohio	~100K	0.68×
38	Washington	~80K	0.68×
39	Georgia	~100K	0.67×
40	North Carolina	~100K	0.67×
41	New Jersey	~100K	0.66×
42	Massachusetts	~80K	0.66×
43	Virginia	~100K	0.65×
44	Michigan	~100K	0.64×
45	Texas	~300K	0.63×
46	Florida	~300K	0.62×
47	Illinois	~100K	0.62×
48	Pennsylvania	~100K	0.61×
49	California	~400K	0.55×
50	New York	~200K	0.55×

Affinity by region — Performance car, United States

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Performance car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Performance car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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