Performance car Audience in United States
Performance car has an estimated audience of 6,097,398 people in United States. 23.8% are female, 76.2% are male, average age 42.3. Top regions: Arkansas, California, Texas.
The average Performance car fan in United States is 42.3 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, California, Texas.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Performance car fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 42.3 |
| Estimated audience size | 6,097,398 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arkansas | 1,275,932 | 25.4× |
| California | 347,427 | 0.52× |
| Texas | 330,639 | 0.63× |
| Florida | 200,062 | 0.48× |
| New York | 158,020 | 0.46× |
| Illinois | 99,187 | 0.49× |
| Ohio | 97,678 | 0.52× |
| Georgia | 96,427 | 0.51× |
| North Carolina | 93,774 | 0.51× |
| Pennsylvania | 87,040 | 0.42× |
| New Jersey | 76,757 | 0.49× |
| Virginia | 67,958 | 0.46× |
| Washington | 62,251 | 0.51× |
| Michigan | 61,413 | 0.39× |
| Arizona | 55,559 | 0.45× |
| Tennessee | 54,517 | 0.45× |
| Indiana | 49,962 | 0.45× |
| Missouri | 47,490 | 0.48× |
| Colorado | 45,280 | 0.47× |
| Maryland | 45,078 | 0.43× |
| Massachusetts | 45,015 | 0.37× |
| Oklahoma | 43,209 | 0.64× |
| Kentucky | 36,301 | 0.47× |
| Louisiana | 35,591 | 0.45× |
| South Carolina | 35,135 | 0.38× |
| Oregon | 33,219 | 0.48× |
| Alabama | 30,118 | 0.35× |
| Nevada | 28,841 | 0.49× |
| Minnesota | 28,805 | 0.33× |
| Connecticut | 28,236 | 0.46× |
| Wisconsin | 27,997 | 0.31× |
| Utah | 24,372 | 0.45× |
| Kansas | 22,199 | 0.46× |
| Mississippi | 21,834 | 0.43× |
| Idaho | 17,570 | 0.57× |
| New Mexico | 15,271 | 0.5× |
| Iowa | 14,049 | 0.28× |
| West Virginia | 14,019 | 0.49× |
| Nebraska | 13,735 | 0.45× |
| Hawaii | 13,250 | 0.51× |
| New Hampshire | 12,376 | 0.52× |
| Alaska | 11,992 | 0.92× |
| Montana | 10,453 | 0.62× |
| Rhode Island | 10,357 | 0.53× |
| Maine | 10,351 | 0.47× |
| South Dakota | 10,318 | 0.73× |
| North Dakota | 10,046 | 0.8× |
| Delaware | 9,989 | 0.59× |
| Wyoming | 9,721 | 1.08× |
| Vermont | 9,403 | 0.88× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 9.3% |
| Canada | 6.1% |
See Performance car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Performance car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.