Performance car Audience in United States
Performance car has an estimated audience of 6,097,398 people in United States. 23.8% are female, 76.2% are male, average age 42.3. Top regions: Arkansas, California, Texas.
The average Performance car fan in United States is 42.3 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, California, Texas. Demographically, the Performance car audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Performance car fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 42.3 |
| Estimated audience size | 6,097,398 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arkansas | 1,275,932 | 25.4× |
| California | 347,428 | 0.52× |
| Texas | 330,640 | 0.63× |
| Florida | 200,062 | 0.48× |
| New York | 158,020 | 0.46× |
| Illinois | 99,188 | 0.49× |
| Ohio | 97,678 | 0.52× |
| Georgia | 96,427 | 0.51× |
| North Carolina | 93,774 | 0.51× |
| Pennsylvania | 87,041 | 0.42× |
| New Jersey | 76,758 | 0.49× |
| Virginia | 67,959 | 0.46× |
| Washington | 62,252 | 0.51× |
| Michigan | 61,413 | 0.39× |
| Arizona | 55,560 | 0.45× |
| Tennessee | 54,517 | 0.45× |
| Indiana | 49,962 | 0.45× |
| Missouri | 47,491 | 0.48× |
| Colorado | 45,280 | 0.47× |
| Maryland | 45,078 | 0.43× |
| Massachusetts | 45,015 | 0.37× |
| Oklahoma | 43,210 | 0.64× |
| Kentucky | 36,302 | 0.47× |
| Louisiana | 35,592 | 0.45× |
| South Carolina | 35,135 | 0.38× |
| Oregon | 33,219 | 0.48× |
| Alabama | 30,119 | 0.35× |
| Nevada | 28,842 | 0.49× |
| Minnesota | 28,805 | 0.33× |
| Connecticut | 28,236 | 0.46× |
| Wisconsin | 27,998 | 0.31× |
| Utah | 24,373 | 0.45× |
| Kansas | 22,199 | 0.46× |
| Mississippi | 21,835 | 0.43× |
| Idaho | 17,570 | 0.57× |
| New Mexico | 15,272 | 0.5× |
| Iowa | 14,050 | 0.28× |
| West Virginia | 14,020 | 0.49× |
| Nebraska | 13,736 | 0.45× |
| Hawaii | 13,251 | 0.51× |
| New Hampshire | 12,377 | 0.52× |
| Alaska | 11,992 | 0.92× |
| Montana | 10,454 | 0.62× |
| Rhode Island | 10,358 | 0.53× |
| Maine | 10,352 | 0.47× |
| South Dakota | 10,318 | 0.73× |
| North Dakota | 10,047 | 0.8× |
| Delaware | 9,989 | 0.59× |
| Wyoming | 9,721 | 1.08× |
| Vermont | 9,404 | 0.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 6.69 |
| Family Orientation | CONSERVATISM | 2.35 |
| Luxury Orientation | PREMIUM | 2.13 |
| Career Orientation | POWER | 2.04 |
| Need for Security | CONSERVATISM | 1.85 |
| LGBTQ+ Identity | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 9.3% |
| Canada | 6.1% |
See Performance car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Performance car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.