Rascasse Audience Intelligence

Tattoos and Tattoo Art Audience in United States

A data profile of the people who buy, follow and care about Tattoos and Tattoo Art in United States — modelled from more than twelve digital signal sources. Tattoos and Tattoo Art has an estimated audience of 10,374,388 people in United States.

#2218among Topic in United States#173in Fashion & Accessoires

The average Tattoos and Tattoo Art fan in United States is 30.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mars Attacks!, Superman, Spirit Halloween, with strongest over-indexing on Mars Attacks! (23.66× the country average).

Demographically, the Tattoos and Tattoo Art audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tattoos and Tattoo Art fan in United States is balanced, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Mars Attacks!.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoos and Tattoo Art profile in United States.

Audience size
10.4M
in United States
Gender
48.0%♀
52.0% male
Age
30.5
average years
Country rank
#3450
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoos and Tattoo Art fans

48.0% are female, 52.0% are male, average age 30.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Tattoos and Tattoo Art audience in United States
MetricValue
Female48.0%
Male52.0%
Average age30.5
Estimated audience size10,374,388
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Tattoos and Tattoo Art audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Tattoos and Tattoo Art audience comes from United States.

Worldwide audience distribution share by country for Tattoos and Tattoo Art
CountryShare
United States20.8%
China12.2%
Japan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoos and Tattoo Art audience in United States is strongest.

Fig. 05

Top regions by affinity

Tattoos and Tattoo Art fans by region: top regions in United States
#RegionReachAffinity×
01Montana~70K2.57×
02Arizona~500K2.45×
03Mississippi~100K1.34×
04Oklahoma~100K1.27×
05New Mexico~70K1.27×
06Arkansas~100K1.26×
07Texas~1M1.09×
08South Dakota~30K1.08×
09Nevada~100K1.07×
10Kentucky~100K1.06×
11Oregon~100K1.06×
12West Virginia~50K1.05×
13Missouri~200K1.04×
14Louisiana~100K1.04×
15Idaho~50K1.04×
16Hawaii~50K1.04×
17Alaska~20K1.02×
18North Dakota~20K1.02×
19California~1M1.01×
20Colorado~200K1.01×
21Utah~90K1.01×
22Vermont~20K1.01×
23Indiana~200K1.00×
24Washington~200K0.99×
25Tennessee~200K0.99×
26Kansas~80K0.98×
27Alabama~100K0.95×
28Iowa~80K0.94×
29Maine~30K0.93×
30Nebraska~50K0.92×
31Delaware~30K0.92×
32Rhode Island~30K0.90×
33North Carolina~300K0.89×
34New Hampshire~40K0.89×
35Ohio~300K0.88×
36South Carolina~100K0.88×
37Washington, District of Columbia~30K0.88×
38Georgia~300K0.86×
39Minnesota~100K0.81×
40Michigan~200K0.80×
41Wisconsin~100K0.80×
42Florida~600K0.78×
43Virginia~200K0.78×
44Connecticut~80K0.78×
45Pennsylvania~300K0.77×
46Illinois~300K0.76×
47Maryland~100K0.76×
48Massachusetts~100K0.68×
49New Jersey~200K0.65×
50New York~400K0.64×
Fig. 06

Affinity by region

Affinity by region — Tattoos and Tattoo Art, United States
0.64×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoos and Tattoo Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoos and Tattoo Art audience
#·InterestCategoryAffinity×
01Mars Attacks!Movies & TV23.66×
02Rose TattooMusic & Radio20.43×
03The Old Spaghetti FactoryFood & Beverages19.09×
04Freshwater fishPets & Animals12.50×
05Paris HiltonFashion & Accessoires8.86×
06Spirit HalloweenKids & Family4.49×
07Abstract artArts & Culture4.47×
08Nail artBeauty & Wellness4.06×
09Body modificationBeauty & Wellness4.04×
10Watercolor paintingArts & Culture4.03×
11Digital artArts & Culture3.70×
12EyebrowBeauty & Wellness3.63×
13Anime and manga fandomLiterature3.37×
14High schoolBusiness & Career3.03×
15Modern artArts & Culture3.02×
16Digital photographyBusiness & Career2.96×
17Musical instrumentMusic & Radio2.39×
18SupermanMovies & TV2.14×
19Sam's ClubShopping2.03×
20Do it yourself (DIY)Home & Garden1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoos and Tattoo Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoos and Tattoo Art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.13×
MindfulnessBALANCE2.01×
PatriotismCONSERVATISM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoos and Tattoo Art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.70×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoos and Tattoo Art have in United States?

Tattoos and Tattoo Art has an estimated audience of 10,374,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tattoos and Tattoo Art fans?

48.0% of Tattoos and Tattoo Art fans are female, 52.0% are male, with an average age of 30.5 years.

03

Which brands do Tattoos and Tattoo Art fans like most?

Tattoos and Tattoo Art fans show strongest brand affinity for Mars Attacks! (23.66×), Superman (2.14×), and Spirit Halloween (4.49×) over the country average.

04

Where do Tattoos and Tattoo Art fans live in United States?

Tattoos and Tattoo Art fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoos and Tattoo Art fans also like?

Beyond Tattoos and Tattoo Art itself, the audience over-indexes on Superman (2.14×), Spirit Halloween (4.49×), The Old Spaghetti Factory (19.09×), and Freshwater fish (12.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tattoos and Tattoo Art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoos and Tattoo Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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