Tattoos and Tattoo Art Audience in United States

Tattoos and Tattoo Art has an estimated audience of 10,374,388 people in United States. 48.0% are female, 52.0% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Los Angeles Dodgers, Do it yourself (DIY), Toyota Supra, Houston Astros.

The average Tattoos and Tattoo Art fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Los Angeles Dodgers, Do it yourself (DIY), with strongest over-indexing on Superman (2.44× the country average). Demographically, the Tattoos and Tattoo Art audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Tattoos and Tattoo Art fans

Demographic split for Tattoos and Tattoo Art audience in United States
MetricValue
Female48.0%
Male52.0%
Average age30.5
Estimated audience size10,374,388

Audience persona

The typical Tattoos and Tattoo Art fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Tattoos and Tattoo Art in United States
RegionReachAffinity
California1,281,7501.12×
Texas1,038,2291.16×
Florida585,5450.83×
Arizona554,7092.62×
New York364,5690.63×
Georgia282,3140.88×
Ohio279,4360.87×
North Carolina264,3880.85×
Pennsylvania258,9190.74×
Illinois257,2060.74×
Tennessee233,9441.12×
Washington225,0691.08×
Michigan217,9940.8×
Indiana192,9421.02×
Virginia192,2880.76×
Missouri179,8331.08×
Colorado172,9111.06×
Oklahoma155,3291.35×
Alabama144,8201×
Louisiana138,6691.04×
New Jersey138,5860.53×
Oregon133,9351.13×
Kentucky130,1001×
South Carolina126,5570.81×
Arkansas123,3461.44×
Nevada123,1051.23×
Maryland121,8610.68×
Minnesota111,7230.75×
Massachusetts110,5760.54×
Wisconsin110,4120.71×
Mississippi108,4121.27×
Utah101,0841.09×
Kansas81,2170.99×
New Mexico78,1351.5×
Iowa77,1030.9×
Montana69,6622.42×
Idaho60,8981.17×
Connecticut60,7170.58×
West Virginia47,1050.98×
Hawaii45,7091.02×
Nebraska44,3400.85×
South Dakota32,3571.35×
Maine31,2130.84×
Alaska23,5031.06×
New Hampshire23,2880.57×
Delaware20,1380.7×
Washington, District of Columbia18,5790.6×
Vermont18,4311.01×
North Dakota18,3780.86×
Wyoming17,7821.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoos and Tattoo Art audience
BrandAffinityCategory
Superman2.44×Movies & TV
Los Angeles Dodgers5.97×Sports
Do it yourself (DIY)2.59×Home & Garden
Toyota Supra11.42×Cars & Mobility
Houston Astros6.08×Sports
Anime and manga fandom4.25×Literature
Harry Potter2.2×Movies & TV
Dungeons & Dragons6.89×Games
Long hair3.9×Beauty & Wellness
Rick and Morty4.37×Movies & TV
Art exhibition4×Arts & Culture
Lace wig3.23×Beauty & Wellness
Body modification4.17×Beauty & Wellness
Scooby-Doo3.03×Movies & TV
Paris Hilton8.72×Fashion & Accessoires
Manga2.93×Literature
Livemusic2.87×Music & Radio
Khabib Nurmagomedov13.27×Sports
Fine-art photography4.35×Technology & Electronics
Local food2.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoos and Tattoo Art audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.5
ExtroversionTHRILL1.9
SustainabilityBALANCE1.82
Early Adopter MentalityPOWER1.77
Design AffinityPREMIUM1.64
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Tattoos and Tattoo Art
CountryShare
United States20.8%
China12.2%
Japan10.6%

See Tattoos and Tattoo Art audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Tattoos and Tattoo Art have in United States?

Tattoos and Tattoo Art has an estimated audience of 10,374,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Tattoos and Tattoo Art fans?

48.0% of Tattoos and Tattoo Art fans are female, 52.0% are male, with an average age of 30.5 years.

Which brands do Tattoos and Tattoo Art fans like most?

Tattoos and Tattoo Art fans show strongest brand affinity for Superman (2.44×), Los Angeles Dodgers (5.97×), and Do it yourself (DIY) (2.59×) over the country average.

Where do Tattoos and Tattoo Art fans live in United States?

Tattoos and Tattoo Art fans in United States are most concentrated in California (reach 1,281,750), Texas (reach 1,038,229), and Florida (reach 585,545). These three regions account for the largest share of the active audience.

What other brands do Tattoos and Tattoo Art fans also like?

Beyond Tattoos and Tattoo Art itself, the audience over-indexes on Los Angeles Dodgers (5.97×), Do it yourself (DIY) (2.59×), Toyota Supra (11.42×), and Houston Astros (6.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoos and Tattoo Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.