Tattoos and Tattoo Art Audience in Germany
Tattoos and Tattoo Art has an estimated audience of 3,012,670 people in Germany. 55.4% are female, 44.6% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dog breed, Kieser Training, Progressive rock, N'Golo Kanté, Handmade Gifts.
The average Tattoos and Tattoo Art fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dog breed, Kieser Training, Progressive rock, with strongest over-indexing on Dog breed (1.63× the country average). Demographically, the Tattoos and Tattoo Art audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tattoos and Tattoo Art fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 33.2 |
| Estimated audience size | 3,012,670 |
Audience persona
The typical Tattoos and Tattoo Art fan in Germany is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 697,999 | 1.06× |
| Baden-Württemberg | 697,627 | 1.7× |
| Bayern | 394,279 | 0.81× |
| Niedersachsen | 301,304 | 1.03× |
| Sachsen | 209,838 | 1.42× |
| Hessen | 209,417 | 0.91× |
| Berlin | 108,741 | 0.81× |
| Rheinland-Pfalz | 101,643 | 0.67× |
| Mecklenburg-Vorpommern | 80,615 | 1.4× |
| Brandenburg | 75,300 | 0.81× |
| Hamburg | 60,654 | 0.89× |
| Schleswig-Holstein | 59,743 | 0.55× |
| Sachsen-Anhalt | 58,329 | 0.75× |
| Thüringen | 53,624 | 0.7× |
| Saarland | 38,248 | 1.03× |
| Bremen | 37,534 | 1.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.63× | Pets & Animals |
| Kieser Training | 6.25× | Sports |
| Progressive rock | 1.95× | Music & Radio |
| N'Golo Kanté | 6.77× | Sports |
| Handmade Gifts | 2.34× | Kids & Family |
| Personalised Gifts | 1.74× | Home & Garden |
| Umrah & Hajj | 16.81× | Politics & Society |
| Google Home | 4.77× | Technology & Electronics |
| Fantasy Earth: Zero | 4.56× | Games |
| myDealZ | 1.95× | Shopping |
| Building insulation | 2.91× | Home & Garden |
| Figure painting (hobby) | 2.54× | Arts & Culture |
| Jason Clarke (actor) | 2.93× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.94× | Music & Radio |
| Hauptschule | 4.67× | Kids & Family |
| Ireen Sheer | 1.65× | Music & Radio |
| Bank account | 1.65× | Business & Career |
| Information sensitivity | 2.8× | Technology & Electronics |
| Mülheim | 1.85× | Travel & Leisure |
| Scratching post | 3.03× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.62 |
| Individualism | JOY | 1.51 |
| Urban Lifestyle | OPEN | 1.37 |
| Luxury Orientation | PREMIUM | 1.33 |
| Sustainability | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| China | 12.2% |
| Japan | 10.6% |
See Tattoos and Tattoo Art audiences in other countries
- Tattoos and Tattoo Art — United States
- Tattoos and Tattoo Art — United Kingdom
- Tattoos and Tattoo Art — France
- Tattoos and Tattoo Art — Italy
- Tattoos and Tattoo Art — Spain
- Tattoos and Tattoo Art — Brazil
- Tattoos and Tattoo Art — Japan
- Tattoos and Tattoo Art — South Korea
- Tattoos and Tattoo Art — India
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tattoos and Tattoo Art have in Germany?
Tattoos and Tattoo Art has an estimated audience of 3,012,670 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Tattoos and Tattoo Art fans?
55.4% of Tattoos and Tattoo Art fans are female, 44.6% are male, with an average age of 33.2 years.
Which brands do Tattoos and Tattoo Art fans like most?
Tattoos and Tattoo Art fans show strongest brand affinity for Dog breed (1.63×), Kieser Training (6.25×), and Progressive rock (1.95×) over the country average.
Where do Tattoos and Tattoo Art fans live in Germany?
Tattoos and Tattoo Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 697,999), Baden-Württemberg (reach 697,627), and Bayern (reach 394,279). These three regions account for the largest share of the active audience.
What other brands do Tattoos and Tattoo Art fans also like?
Beyond Tattoos and Tattoo Art itself, the audience over-indexes on Kieser Training (6.25×), Progressive rock (1.95×), N'Golo Kanté (6.77×), and Handmade Gifts (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoos and Tattoo Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.