Rascasse Audience Intelligence

Tattoos and Tattoo Art Audience in Germany

A data profile of the people who buy, follow and care about Tattoos and Tattoo Art in Germany — modelled from more than twelve digital signal sources. Tattoos and Tattoo Art has an estimated audience of 3,012,670 people in Germany.

#1288among Topic in Germany#111in Fashion & Accessoires

The average Tattoos and Tattoo Art fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Luxury goods, Frida Kahlo, House music, with strongest over-indexing on Luxury goods (2.29× the country average).

Demographically, the Tattoos and Tattoo Art audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tattoos and Tattoo Art fan in Germany is more female, around 33.2 years old, with strong Extroversion tendencies and a notable affinity for Luxury goods.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoos and Tattoo Art profile in Germany.

Audience size
3M
in Germany
Gender
55.4%♀
44.6% male
Age
33.2
average years
Country rank
#2100
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoos and Tattoo Art fans

55.4% are female, 44.6% are male, average age 33.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Tattoos and Tattoo Art audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age33.2
Estimated audience size3,012,670
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Tattoos and Tattoo Art audience in Germany
Age bracketShare%
16-1930%
20-2928%
30-3920%
40-4915%
50+7%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Tattoos and Tattoo Art audience comes from Germany.

Worldwide audience distribution share by country for Tattoos and Tattoo Art
CountryShare
United States20.8%
China12.2%
Japan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoos and Tattoo Art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tattoos and Tattoo Art fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.48×
02Sachsen~200K1.22×
03Mecklenburg-Vorpommern~70K1.19×
04Bremen~30K1.16×
05Saarland~40K1.06×
06Niedersachsen~300K1.00×
07Nordrhein-Westfalen~700K0.99×
08Thüringen~70K0.97×
09Hamburg~60K0.95×
10Sachsen-Anhalt~70K0.93×
11Brandenburg~90K0.92×
12Hessen~200K0.89×
13Rheinland-Pfalz~100K0.87×
14Berlin~100K0.85×
15Schleswig-Holstein~90K0.85×
16Bayern~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Tattoos and Tattoo Art, Germany
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoos and Tattoo Art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoos and Tattoo Art audience
#·InterestCategoryAffinity×
01Big Brother (TV series)Movies & TV7.95×
02Frida KahloArts & Culture6.06×
03Red wineFood & Beverages3.78×
04High-intensity interval trainingSports3.63×
05Oil paintingArts & Culture3.48×
06Watercolor paintingArts & Culture3.29×
07Motorcycle helmetCars & Mobility3.23×
08Abstract artArts & Culture3.16×
09Crime fictionLiterature3.11×
10Chihuahua (dog)Pets & Animals2.93×
11Flowering plantHome & Garden2.91×
12One PieceMovies & TV2.71×
13PatioHome & Garden2.53×
14Property finderHome & Garden2.48×
15Modern artArts & Culture2.44×
16Luxury goodsFashion & Accessoires2.29×
17House musicMusic & Radio2.28×
18Digital photographyBusiness & Career2.26×
19SupermanMovies & TV1.95×
20BatmanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoos and Tattoo Art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoos and Tattoo Art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.50×
MindfulnessBALANCE1.62×
Pet OwnershipJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoos and Tattoo Art audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
Family OrientationCONSERVATISM0.91×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoos and Tattoo Art have in Germany?

Tattoos and Tattoo Art has an estimated audience of 3,012,670 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Tattoos and Tattoo Art fans?

55.4% of Tattoos and Tattoo Art fans are female, 44.6% are male, with an average age of 33.2 years.

03

Which brands do Tattoos and Tattoo Art fans like most?

Tattoos and Tattoo Art fans show strongest brand affinity for Luxury goods (2.29×), Frida Kahlo (6.06×), and House music (2.28×) over the country average.

04

Where do Tattoos and Tattoo Art fans live in Germany?

Tattoos and Tattoo Art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Baden-Württemberg (reach ~600K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoos and Tattoo Art fans also like?

Beyond Tattoos and Tattoo Art itself, the audience over-indexes on Frida Kahlo (6.06×), House music (2.28×), Chihuahua (dog) (2.93×), and Modern art (2.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Tattoos and Tattoo Art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tattoos and Tattoo Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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