Big Brother (TV series) Audience in Germany
Big Brother (TV series) has an estimated audience of 597,148 people in Germany. 59.6% are female, 40.4% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: YouTube Music, Frida Kahlo, Tattoos.com, Tattoos and Tattoo Art, Gmail.
The average Big Brother (TV series) fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include YouTube Music, Frida Kahlo, Tattoos.com, with strongest over-indexing on YouTube Music (12.04× the country average). Demographically, the Big Brother (TV series) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Big Brother (TV series) fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 33.6 |
| Estimated audience size | 597,148 |
Audience persona
The typical Big Brother (TV series) fan in Germany is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for YouTube Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,250 | 1.17× |
| Baden-Württemberg | 74,288 | 0.91× |
| Bayern | 67,287 | 0.7× |
| Niedersachsen | 58,187 | 1× |
| Hessen | 36,245 | 0.8× |
| Sachsen | 33,040 | 1.13× |
| Rheinland-Pfalz | 32,450 | 1.08× |
| Berlin | 25,584 | 0.96× |
| Brandenburg | 20,456 | 1.1× |
| Schleswig-Holstein | 19,818 | 0.92× |
| Sachsen-Anhalt | 17,618 | 1.14× |
| Thüringen | 14,687 | 0.97× |
| Mecklenburg-Vorpommern | 13,987 | 1.23× |
| Hamburg | 12,760 | 0.95× |
| Saarland | 7,222 | 0.98× |
| Bremen | 4,909 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 12.04× | Internet & Social Media |
| Frida Kahlo | 11.92× | Arts & Culture |
| Tattoos.com | 12.54× | Fashion & Accessoires |
| Tattoos and Tattoo Art | 7.95× | Fashion & Accessoires |
| Gmail | 3.7× | Internet & Social Media |
| Uomini e Donne | 19.31× | Movies & TV |
| health | 7.36× | Health |
| Design | 2.11× | Home & Garden |
| Bohemianism | 8.18× | Fashion & Accessoires |
| Claudia Obert | 6.72× | Movies & TV |
| Online shopping | 1.98× | Shopping |
| Promi Big Brother | 10.01× | Movies & TV |
| Tattoo machine | 6.75× | Beauty & Wellness |
| Mae | 14.33× | Music & Radio |
| Business | 2.01× | Business & Career |
| Exame Nacional do Ensino Médio | 12.99× | Business & Career |
| Tattoo ink | 5.18× | Beauty & Wellness |
| Marlene Lufen | 8.86× | Movies & TV |
| Retro style | 3.93× | Fashion & Accessoires |
| Pleiteticker | 3.4× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.75 |
| Price Sensitivity | PREMIUM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Family Orientation | CONSERVATISM | 1.24 |
| Urban Lifestyle | OPEN | 1.23 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 20.4% |
| Portugal | 17.1% |
See Big Brother (TV series) audiences in other countries
- Big Brother (TV series) — United States
- Big Brother (TV series) — United Kingdom
- Big Brother (TV series) — France
- Big Brother (TV series) — Italy
- Big Brother (TV series) — Spain
- Big Brother (TV series) — Brazil
- Big Brother (TV series) — Japan
- Big Brother (TV series) — South Korea
- Big Brother (TV series) — India
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Frequently asked questions
How many fans does Big Brother (TV series) have in Germany?
Big Brother (TV series) has an estimated audience of 597,148 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Big Brother (TV series) fans?
59.6% of Big Brother (TV series) fans are female, 40.4% are male, with an average age of 33.6 years.
Which brands do Big Brother (TV series) fans like most?
Big Brother (TV series) fans show strongest brand affinity for YouTube Music (12.04×), Frida Kahlo (11.92×), and Tattoos.com (12.54×) over the country average.
Where do Big Brother (TV series) fans live in Germany?
Big Brother (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,250), Baden-Württemberg (reach 74,288), and Bayern (reach 67,287). These three regions account for the largest share of the active audience.
What other brands do Big Brother (TV series) fans also like?
Beyond Big Brother (TV series) itself, the audience over-indexes on Frida Kahlo (11.92×), Tattoos.com (12.54×), Tattoos and Tattoo Art (7.95×), and Gmail (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Big Brother (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.