Rascasse Audience Intelligence

Big Brother (TV series) Audience in Germany

Name: Big Brother (TV series) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Big Brother (TV series) in Germany — modelled from more than twelve digital signal sources. Big Brother (TV series) has an estimated audience of 572,820 people in Germany.

#45among TV show in Germany #517among Movie / TV Show / Series in Germany #1562in Movies & TV

The average Big Brother (TV series) fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include YouTube Music, Frida Kahlo, Tattoos.com, with strongest over-indexing on YouTube Music (12.04× the country average).

Demographically, the Big Brother (TV series) audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Big Brother (TV series) fan in Germany is more female, around 33.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube Music.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Brother (TV series) profile in Germany.

Audience size

573K

in Germany

Gender

59.6%♀

40.4% male

Age

33.6

average years

Country rank

#10510

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Big Brother (TV series) viewers

59.6% are female, 40.4% are male, average age 33.6.

Fig. 02

Gender split

59.6%

Female

40.4%

Male

Demographic split for Big Brother (TV series) audience in Germany
Metric	Value
Female	59.6%
Male	40.4%
Average age	33.6
Estimated audience size	572,820

Fig. 03

Age distribution

Age distribution of the Big Brother (TV series) audience in Germany
Age bracket	Share	%
16-19		35%
20-29		21%
30-39		19%
40-49		15%
50+		11%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Big Brother (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Big Brother (TV series)
Country	Share
United States	21.8%
Brazil	21.1%
Portugal	17.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Brother (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Big Brother (TV series) fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~10K	1.24×
02	Sachsen-Anhalt	~20K	1.15×
03	Nordrhein-Westfalen	~100K	1.13×
04	Sachsen	~30K	1.11×
05	Brandenburg	~20K	1.09×
06	Rheinland-Pfalz	~30K	1.08×
07	Saarland	~7K	1.02×
08	Niedersachsen	~60K	0.99×
09	Bremen	~5K	0.99×
10	Thüringen	~10K	0.98×
11	Baden-Württemberg	~80K	0.94×
12	Schleswig-Holstein	~20K	0.94×
13	Hamburg	~10K	0.94×
14	Berlin	~20K	0.91×
15	Hessen	~40K	0.80×
16	Bayern	~70K	0.69×

Affinity by region — Big Brother (TV series), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Brother (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Brother (TV series) audience
#	Interest	Category	×
01	Uomini e Donne	Movies & TV	19.31×
02	Mae	Music & Radio	14.33×
03	Exame Nacional do Ensino Médio	Business & Career	12.99×
04	Tattoos.com	Fashion & Accessoires	12.54×
05	YouTube Music	Internet & Social Media	12.04×
06	Frida Kahlo	Arts & Culture	11.92×
07	Promi Big Brother	Movies & TV	10.01×
08	Marlene Lufen	Movies & TV	8.86×
09	Bohemianism	Fashion & Accessoires	8.18×
10	Tattoos and Tattoo Art	Fashion & Accessoires	7.95×
11	Menowin Fröhlich	Music & Radio	7.47×
12	health	Health	7.36×
13	Tattoo machine	Beauty & Wellness	6.75×
14	Claudia Obert	Movies & TV	6.72×
15	Tattoo ink	Beauty & Wellness	5.18×
16	Retro style	Fashion & Accessoires	3.93×
17	Gmail	Internet & Social Media	3.70×
18	Design	Home & Garden	2.11×
19	Business	Business & Career	2.01×
20	Online shopping	Shopping	1.98×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Brother (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Big Brother (TV series) audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	1.99×
Extroversion	THRILL	1.58×
Individualism	JOY	1.27×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Big Brother (TV series) audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.74×
Quality Awareness	PREMIUM	0.80×
Need for Security	CONSERVATISM	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Big Brother (TV series) have in Germany?

Big Brother (TV series) has an estimated audience of 572,820 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Big Brother (TV series) viewers?

59.6% of Big Brother (TV series) fans are female, 40.4% are male, with an average age of 33.6 years.

Which brands do Big Brother (TV series) fans like most?

Big Brother (TV series) fans show strongest brand affinity for YouTube Music (12.04×), Frida Kahlo (11.92×), and Tattoos.com (12.54×) over the country average.

Where do Big Brother (TV series) fans live in Germany?

Big Brother (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Big Brother (TV series) fans also like?

Beyond Big Brother (TV series) itself, the audience over-indexes on Frida Kahlo (11.92×), Tattoos.com (12.54×), Tattoos and Tattoo Art (7.95×), and Gmail (3.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Big Brother (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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